Re: Many Of You Simply DO NOT Get It!
> For those of you claiming this was bad or a black eye for
> NBC simply don't know what the hell you're talking about.
> If something happened where it would affect the coverage,
> then NBC should report it (because obviously they would have
> to explain what's happening). But that wasn't the case.
> But quite frankly, it didn't affect THEIR coverage, so
> there's no need to mention it. The parade is not a "news
> event", it's entertainment.
>
Actually, it did affect their coverage. The network replaced what was supposed to be live video of the balloon crossing the "finish line" with video of last year's "finish line" at Herald Square.
As Richard Huff reported in Saturday's New York Daily News article:
<a href="http://www.nydailynews.com/front/story/369174p-314056c.html" target="_blank">Couric and Lauer spent the last 10 minutes of the coverage reading from the sappy script, although they did note viewers at home were seeing last year's footage of the M&M's balloon, which depicts the candies in distress.
"Now, because of today's windy conditions, these characters are on video, and if we told you they were not in a panic, we'd be full of hot air," Couric joked.
Sure, you can make an argument why they shouldn't have mentioned the crash. But the fact that someone was injured in a similar incident in 1997 was enough to make the crash worthy of mention on-air.</a>
If the network had enough time to cue up video from last year and alert Couric of the change via her earpiece, there would and should have been plenty of time to tell her that there had been an incident and have her refer viewers to MSNBC for more information.
As Huff says: "The situation exposed the perils of having newscasters anchor entertainment events."
and that
"...NBC left Lauer and Couric journalistically dangling and, as a result, risked their credibility with viewers."