NBC getting British Open a year early
NBC Sports Group will carry the British Open in 2016, a year earlier than planned.
Last week, NBC and Golf Channel finalized a deal with ESPN and the tournament’s operator, the R&A, to take over next year. NBC planned to tell its golf production team about the deal on Sunday, and an official announcement is planned this week.
The move comes a little more than a week after the BBC sold its own lame-duck year for next year’s British TV rights to Sky Sports. NBC executives pointed to that move as the opening ESPN and NBC needed to cut their own deal. In order to maintain consistency, the R&A would have been less likely to shift its U.S. rights a year early if the BBC, its main British rights holder, did not do it first, sources said.
The decision to opt out of producing next year’s tournament is the latest in a series of cost-cutting moves coming out of Bristol. ESPN declined to bid for rights to NASCAR and the English Premier League. The company has parted ways with high-priced talent like Colin Cowherd, Keith Olbermann, Bill Simmons and Jason Whitlock. And sources expect a round of layoffs to come as early as next week.
The early morning time slot fits better with NBC Sports Group’s programming schedule. NBC carries weekend morning European events like the Premier League and Formula One racing.
It was important for NBC to pick up next year’s tournament to add to an already deep golf schedule for both Golf Channel and NBC. For 12 consecutive weeks next summer, the two will carry the British Open, British Senior Open and British Women’s Open; the return of golf to the Olympics for the first time in 112 years; the PGA Tour’s FedEx Cup Playoffs; and the Ryder Cup from Minnesota.