Exactly. Just because a lot of people are watching doesn't mean advertisers are buying. The large viewership is good for subscription services, which is why Netflix stock is still pretty close to its 52 week high, over $350 a share.
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NBC Has $1B+ Hole to Plug Due to Olympics Delay
- Thread starter umfan
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Exactly. Just because a lot of people are watching doesn't mean advertisers are buying. The large viewership is good for subscription services, which is why Netflix stock is still pretty close to its 52 week high, over $350 a share.
Oh, I'm not trying to rose-colored-glasses the view. All this is unexpected, a huge rock to push up hill with the hope it doesn't start rolling backwards and flatten us all. The positive, is that we're not terribly far from being near the top of the hill if can just keep a grip and be creative on the news and content side.
Certainly, nothing like radio is going through. For Radio; not only are direct and agencies jumping overboard, but the drive time audience base has all but vanished at the same time. Poof!
Certainly, nothing like radio is going through. For Radio; not only are direct and agencies jumping overboard, but the drive time audience base has all but vanished at the same time. Poof!
It’s a dismal situation, quite sadly.
Senator McConnell's (R-KY) campaign launched a buy across Kentucky this week touting his work in the Senate on COVID-19. So yes, that political money is starting to knock loose.
It could be that if the NBA and NHL do start back this season that they could go directly to playoff games, and there is still the possibility of playing in empty stadiums.
The ratings won't be the cause. Tennis Channel and Golf Channel don't get many viewers, but they have advertisers who want to reach the viewers they do have. If those advertisers are put out of business or are forced to cut costs to the bone during this pandemic and the recession or depression that will undoubtedly follow, they will cease to advertise. That's what will kill radio stations, TV stations, cable channels, no matter how entertaining or widely-viewed the programming.
That was the topic up for discussion on 98.5 The Sports Hub/NBC Sports Boston this afternoon. (NBC Sports Boston simulcasts the afternoon show from 98.5 The Sports Hub).
1. Do fans of the NBA and NHL want the season to continue in July/August?
2. Will fans watch the games with no one in the arenas?
3. If the NBA and NFL continue in July/August, how will it affect Major League Baseball?
This is a tidal wave for tv and radio. Radio was already in trouble, I can’t imagine the ultimate result for this medium. I expect we will see national voice tracking on most stations finally killing local programming for the most part. Local radio is all but lost in this crisis. I hope I am wrong.
If it's any good, and there's real value in it, it will survive. This is when the real talent steps up to the plate. Try to make a real connection.
Same thing with TV. Stations are seeing there's a market for their local news. So they're pre-empting network.
Good hope BigA. FWIW I think local tv will be fine but radio is another issue. Local radio was dying well before this crisis and I predict this will be the last dagger.
Right from its start in the early 30's, the FCC wanted to promote local radio. They licensed very few medium power stations (the 1-A and 1-B clear channel stations) with the intent of their covering surrounding areas that had no local radio.
But for the most part, they wanted Kalamazoo and Traverse City and Ludington and Saginaw to have local stations and not to be dependent on the Detroit or Chicago ones.
That's why we got hundreds and hundreds of Class IV 250 watters and nothing over 50 kw.
The FCC did not understand that people would still listen to the shows from NY and LA and Chicago over the local affiliate signal, and not independent local station shows or, for that matter, local independent stations.
Now, local radio has become barely viable except in a few very big markets. We are going to end up with national networks, just as we did in the Golden Age of radio.
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I hate to say it, but local radio was teetering before this crisis, and now (with the exception of a few major markets), it has teetered off the cliff. Say good bye to local radio as we know it.
Somewhat off subject, Rush has been off the air for almost two weeks now. This isn't a good sign. I hope he recovers, but the bottom line is this will be another over-the-cliff radio decline when he is no longer there. I don't see who could replace him. Again, prayers for Rush, but this is perhaps another step in radio's decline.
Somewhat off subject, Rush has been off the air for almost two weeks now. This isn't a good sign. I hope he recovers, but the bottom line is this will be another over-the-cliff radio decline when he is no longer there. I don't see who could replace him. Again, prayers for Rush, but this is perhaps another step in radio's decline.
What evidence do you have of this?
None, this is an opinion.
The only evidence I have right now is the dire situation of my employer. I don't wish to go into specifics, but I'm sure we aren't alone.
With the exception of WTOP in Washington DC, PAC's and campaigns don't buy hardly any radio. For local TV, gubernatorial races bring in about one third of the spot income, but Presidential usually only about 2-10% of total ad revenue, even is swing states. I suspect that's one of the reasons groups like Sinclair have made it a point to cozy-up to the GOP. There could be a tsunami of cash hitting the TV airwaves starting this Summer in an effort to rev-up the base for the Fall.
Revenues down massively since 2005? That's what I have read on here in other threads.
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