TheBigA said:
Why is older better for "funders" and not for advertisers? Commercial radio pretty much still ignores the over 55 age group.
Joe
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
NBC MONITOR!
- Thread starter blackgold
- Start date
Why is older better for "funders" and not for advertisers? Commercial radio pretty much still ignores the over 55 age group.
Joe
jfrancispastirchak said:
I think NBC would have still carried a pretty full night time schedule in 1958. Most of the stars were gone...a few hung on) and the programming would have been a lot of news and music, but I believe the network still piped down a full load.
Joe
joeybabe25 said:
Actually, it's interesting but you're right. Here's a site that has radio schedules in the 1950s, including NBC Radio affiliate KTAR:
http://www.broadcasting101.ws/phxradio060156.htm
And perhaps the evening program GRC is thinking of is Norman Vincent Peale. He was on NBC Radio then.
joeybabe25 said:
The purpose of advertising is to get people to buy. The purpose of underwriting is brand association with quality programming. Older people aren't looking to change their buying habits. So radio advertising to them is more of an annoyance. But they like quality, have lots of disposable income, and are loyal to things they like. It's a more intellectual approach, plus you get the tax deduction.
Goat Rodeo Cowboy said:
The program was called Nightline, and didn't appear to be as successful as the weekend Monitor.
Its theme was in a plunk-plunk-plunk style that was right at home in the late '50s. The "Nightline" opening is preserved for the ages in a batch of You Bet Your Life episodes in the 1958 period -- it was embedded in one of the half-hour segments of the program.
http://archive.org/details/You.Bet.Your.Life
The bottom-most episode (01/13/1958 - secret word: "picture") has the opening.
Curiously, at the very end of YBYL's radio run, it was integrated in that way into Monitor. A handful of 1959-60 eps in my possession start with the beacon and a prerecorded intro by Skitch Henderson.
--Russell
...not quite true about the affiliates and O&Os; I taped the last weekend's programs off the air from arguably NBC Radio's most loyal affiliate, WTMJ/620 Milwaukee, and I'm positive Monitor was aired until the end over WMAQ/670 Chicago...KeithE4 said:
C
cd637299
Guest
True to myself, see post 15----
I recorded for my work the Autumn 1967 Monitor (Bert Parks) on the Sounds of Monitor page....unlike much of the other Monitor clips, this one was chock full of MOR music! I enjoyed the first song (about 2 minutes into the clip) performed by M.M......Some of these tunes were either album cuts, or just plain stiffs---but it was nice to hear them.
I tend to think that the one who taped it did so mostly for the music...it was semi-scoped, it seems.
cd
I recorded for my work the Autumn 1967 Monitor (Bert Parks) on the Sounds of Monitor page....unlike much of the other Monitor clips, this one was chock full of MOR music! I enjoyed the first song (about 2 minutes into the clip) performed by M.M......Some of these tunes were either album cuts, or just plain stiffs---but it was nice to hear them.
I tend to think that the one who taped it did so mostly for the music...it was semi-scoped, it seems.
cd
TheBigA said:
I have noticed on some station schedules out west that many of them carried Arthur Godfrey at (usually) one pm. This would have been 6 hours after the live broadcast. The Godfrey show was really a morning thing and I wonder why a station would wait until the pm to carry his show?
Joe
With regards to Arthur Godfrey being aired at 1:00 P.M. on station KOOL, it appears that station carried various soap operas right from New York without delaying them. It may have felt the listeners interested in those shows was more available during that time period. I assume they wanted to carry all of Godfrey's 90-minute program, so it was delayed until that afternoon slot.
...the changeover to Country at WMAQ was in February, 1975; the last broadcast of Monitor (with Big Wilson and John Bartholomew Tucker at the anchor position) was in January...KeithE4 said:
...Burt Sherwood had been brought in as the new program director of WMAQ in November 1974, but waited until all the existing programming and commercial commitments -- including airing Monitor -- had been squared away before changing over to the Country format. This was fairly similar to WCFL/1000 announcing its dropping of their Top 40 format in the Autumn of 1975 and the actual flip to Beautiful Music in March 1976...KeithE4 said:
My memory of "Monitor" is that it had very broad appeal. "Something for everyone" format that was very difficult to pull off even fifty years ago. I personally liked it....and by the end of the '60s, the music was at least marginally contemporary.
This thread also brings back memory of a cartoon in a "men's magazine" in the late '60s. A tired-looking and slightly disheveled woman is talking to another lady...... "He asked me to stop over and listen to a radio program with him. Ever hear of a thing called "Monitor?"
This thread also brings back memory of a cartoon in a "men's magazine" in the late '60s. A tired-looking and slightly disheveled woman is talking to another lady...... "He asked me to stop over and listen to a radio program with him. Ever hear of a thing called "Monitor?"
Yes, "programming something for everyone" on radio has always been a tough go. More do-able on TV.cyberdad said:
An this may qualify as a painfully obvious "Duh...", but that exchange between those two cartoon characters might have been the author's commentary on Monitor's condition. NBC would pull the plug a few years later.
jfrancispastirchak said:
Too bad NBC let Monitor devolve into little more than a national DJ service by the 70's. When one refers to "something for everyone" that does not mean every element of Monitor had to be for everyone, but rather that one could listen to programming not specifically directed at him, enjoy it, and then something else would come along that would be right up his alley.
That's top 40 radio, or any kind of format really. If you don't particularly like the song on right now, wait a minute it's coming up. Talk Radio too; if the current subject or caller is not for you, but you enjoy the host's over all approach, you'll wait cus something for you will be around in minutes.
Monitor could work today. Something for everyone. Just not something for everyone all at the same time.
TheBigA said:
If so, they are a vast, mostly monied target group. They are virtually being ignored as they swell in numbers. But I disagree that a "Monitor" type service would appeal only to the over 65 set.
Middle aged and younger people are target demos for sports and talk. A service that incorporated both and more is a format waiting to ne given a real effort.
Joe
- Status