NBC O&O's Rebranded

[DToTheJ]

The group of NBC owned-and-operated TV stations has been renamed from "NBC Local Media" to something called "NBC Owned Television Stations."

Yes, no mention of Comcast. But what an upfront name.

http://www.broadcastingcable.com/article/469844-EXCLUSIVE_NBC_Rebrands_Station_Group.php

 

[gregg75]

Wow, such a compelling new name................some 5th grader was really thinking on that one.

 

[quadraphonic]

The other networks refer to them as FOX Pwned, ABC Pwned, or CBS Pwned, depending on who's talking.

 

[trapper12]

I bet NBC/Comcast spent millions to come up with that new name.

 

[Radio3787]

KNSD wasthe first O&O to use (test) the new branding. Their idea was to ditch the channel number and just be NBC <city name>. Well they just brought back the 7 so it's now NBC 7 San Diego and I'm sure the others will follow the same pattern.

 

[KeithE4]

I bet NBC/Comcast spent millions to come up with that new name.

It was old money - the leftover from the 1975 new-logo budget, when they stole from Nebraska ETV came up with the red & blue "N." ;D

 

[Sammi Brie]

I bet NBC/Comcast spent millions to come up with that new name.

It was old money - the leftover from the 1975 new-logo budget, when they stole from Nebraska ETV came up with the red & blue "N." ;D

Wasn't that money given to Nebraska ETV to buy a mobile color unit?

 

[landtuna]

I'll save NBC some consulting money and give 'em mine for free:

<cue Voice of God> "EN BEE CEE, OH and OH......oh......uh, oh!"

 

[BRNout]

Isn't the word "rebranded" a little strong in this case? Sounds more like an organizational change that 99.9% of the public will never see.

As for "rebranding", that could come too - it depends on what works where. After reading dozens of times on this board about how NBC O&Os have supposedly "dropped the channel number", I still see NBC in Chicago on NBC-5. Was in LA the other day and watched NBC-4. Same goes for NY. Those IDs seem to work just fine. Just because NBC makes some changes in one market doesn't necessarily mean they will do the same elsewhere.

 

[Bob1370]

"The group of NBC owned-and-operated TV stations has been renamed from "NBC Local Media" to something called "NBC Owned Television Stations."

Which is a case of "back to the future"--isn't that what they called their O&O group when they first built it out fully with the opening of KNBC (then KNBH) back at the start of 1949, after they signed on in New York in '41, Washington in '47, and Cleveland and Chicago in '48?

 

[dhett]

The group of NBC owned-and-operated TV stations has been renamed from "NBC Local Media" to something called "NBC Owned Television Stations."

Henceforth to be known as the NOTS. Maybe "truth in advertising" isn't an oxymoron after all.

 

[LKellerIII]

Why does anybody care what "brand" NBC uses for its O&O stations? It's not like they'll be doing a lot of marketing around their O&Os. Either you live in a market with an O&O or you live in a market with an affiliate. I doubt most viewers either know or care.

In the Bay Area, if you look at the small print on the credits after the news, it says something like "Copyright 2011 by KNTV Incorporated, a subsidiary of NBC Universal." Perhaps that says "Comcast" now - not sure. But I'm probably the only TV nerd that has noticed.

 

[MarcB]

Caught the end of a local cut-in during the Today Show on NBC Connecticut - WVIT, which NBC has owned since 96, but tried selling a few years back and it still said "Copyright 2011 Outlet Broadcasting Company."

 

[Bob1370]

""Copyright 2011 Outlet Broadcasting Company."

Outlet? Isn't that the Providence department store company that got OUT (pardion the pun) of its broadcasting business a few years back when it sold off its stations in Providence, Washington, DC and wherever else they were operating? Someone's in a time warp...

 

[kilamanjero]

""Copyright 2011 Outlet Broadcasting Company."

Outlet? Isn't that the Providence department store company that got OUT (pardion the pun) of its broadcasting business a few years back when it sold off its stations in Providence, Washington, DC and wherever else they were operating? Someone's in a time warp...

Outlet owned stations in (WJAR-TV) Providence, (WCMH-TV) Columbus, OH, and (WNCN) Goldsboro, NC (but is apart of the Raleigh/Durham/Fayetteville DMA). WVIT wind up with the "Outlet Broadcasting Company" licensee tag as a result of NBC trading in WVIT with Viacom for WWHO-TV Columbus and WLWC Providence. It was a package deal but since NBC sold off the actual former Outlet Broadcasting stations, I guess they felt it was 'quaint' to keep the licensee name...

 

[kilamanjero]

Why does anybody care what "brand" NBC uses for its O&O stations? It's not like they'll be doing a lot of marketing around their O&Os. Either you live in a market with an O&O or you live in a market with an affiliate. I doubt most viewers either know or care.

In the Bay Area, if you look at the small print on the credits after the news, it says something like "Copyright 2011 by KNTV Incorporated, a subsidiary of NBC Universal." Perhaps that says "Comcast" now - not sure. But I'm probably the only TV nerd that has noticed.

NBC, aside from CBS, actually did allow most of its O&O stations have their own unique branding and style. A number of their O&Os well into the 2000s when other network O&Os were forcing their stations to generalize their brands across the board allowed a number of them to maintain unique brands. Example: KNBC - "Channel 4 News" vs "NBC 4 News", WNBC - "News Channel 4" & "News 4 New York" vs "NBC 4 News", WRC-TV "News 4" & former O&O WCMH-TV "News Channel 4" was allowed for awhile.