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NBC proves again it can't count

...NBC is promoting Meet The Press with a banner Internet ad claiming the program is the longest-running "in broadcasting history." I suspect a few folks from that Nashville-based outfit The Grand Ole Opry (itself an occasional NBC offering) will beg to differ...
 
I believe they meant "longest running television program"... Of course, previously, it had been "The Guiding Light" until it burnt out last year...
 
DToTheJ said:
I believe they meant "longest running television program"... Of course, previously, it had been "The Guiding Light" until it burnt out last year...

Yes - on the website, they call it "the Longest Running Show in Television History." It doesn't say anything about radio. MTP premiered in 1947, so it's been on the air for 62 years. Opry didn't premiere on TV until 8 years later - 1955. Between the two are (among others) the CBS Evening News ('48), the Today Show ('52) the Tonight Show (54), Face the Nation, and a couple of soap operas.
 
Guiding Light debuted about 5 years after M.T.P., although it went back to radio (1937).

cd
 
DToTheJ said:
I believe they meant "longest running television program"... Of course, previously, it had been "The Guiding Light" until it burnt out last year...
...but that's not how the ad reads. NBC states "broadcasting," not "television" in the ad. The way it appears now, NBC appears to be including the two years, 1945-1947, prior to its TV debut that the program was on the Mutual radio network. Of course, even there, The Grand Ole Opry has it beat by 20 years, starting in 1925...probably cooked up by the same putz who thought Conan O'Brien was the fifth host of The Tonight Show and promoted him that way, rather than the eighth, which he actually was...
 
I'm into factual stats as much as anyone, but frankly, most are not. It really doesn't matter what they say. The general public could care less. However, they are influenced subliminally by such boasts. In mid-2010, the "longest" this or that is largely irrelevant. Just doesn't matter, except for us media geeks.
 
Lkeller said:
DToTheJ said:
I believe they meant "longest running television program"... Of course, previously, it had been "The Guiding Light" until it burnt out last year...

Yes - on the website, they call it "the Longest Running Show in Television History." It doesn't say anything about radio.
...the banner ad I saw had been at the top of MSNBC's podcast page -- http://www.msnbc.msn.com/id/8132577/ -- at 4:34 P.M. Arizona/Pacific Time this afternoon. It specifically read "broadcasting history," which is why I noticed it...
 
Ultimajock said:
...probably cooked up by the same putz who thought Conan O'Brien was the fifth host of The Tonight Show and promoted him that way, rather than the eighth, which he actually was...

Thus explains the previously suggested time in the thread title that NBC failed to count correctly...
 
True, "Meet The Press" is the longest-running program
in television history, having debuted November 6, 1947;
"Guiding Light" didn't make its television debut until June
30, 1952 (and that was after "Today," which started on
January 14, 1952). But if you look at overall broadcasting history,
yes, "Grand Ole Opry" dates back to 1925, "Music And The
Spoken Word" (the Mormon Tabernacle Choir program) to
1929, and "Guiding Light" to 1937. "Meet The Press" didn't
even start on radio until 1945. I'd say NBC needs to clarify this;
"Meet The Press" is the longest-running program in television
history.
 
bpatrick said:
I'd say NBC needs to clarify this;"Meet The Press" is the longest-running program in television
history.

It will require thoroughly stuffed email inboxes and voice mail inboxes for NBC to make that clarification, I'm sure. ;D

ixnay
 
searadiofreak said:
I'm into factual stats as much as anyone, but frankly, most are not. It really doesn't matter what they say. The general public could care less. However, they are influenced subliminally by such boasts. In mid-2010, the "longest" this or that is largely irrelevant. Just doesn't matter, except for us media geeks.

I remember a time a decade or so ago when all of the San Francisco network affiliates were implying that had the most popular local newscasts. One was "Number 1 at 6:00." OK -probably true, but not at 5:00 or 11:00. Another was "the most watched local news in the Bay Area." At the time, that was because that station ran more hours of news each day, not because they had the highest ratings.

That kind of statistical manipulation is typical in television.
 
bpatrick said:
True, "Meet The Press" is the longest-running program
in television history, having debuted November 6, 1947;
"Guiding Light" didn't make its television debut until June
30, 1952 (and that was after "Today," which started on
January 14, 1952). But if you look at overall broadcasting history,
yes, "Grand Ole Opry" dates back to 1925, "Music And The
Spoken Word" (the Mormon Tabernacle Choir program) to
1929, and "Guiding Light" to 1937.
...in fact, according to some info I got earlier today, Music and The Spoken Word is still a CBS Radio title, even though the station that originates its production, KSL Salt Lake City, switched its radio affiliation to ABC and TV affiliation to NBC a few years back...
 
"Music & The Spoken Word" is distributed by Bonneville, the owners of KSL. It is not produced or distributed by any of the "Big 3" radio networks.

I can't say if the title itself is perhaps owned by CBS radio, but that seems far-fetched.
 
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