NBC Sky World News Plots Summer Launch

[Y2kTheNewOldies]

NBC Sky World News Plots Summer Launch

https://variety.com/2020/tv/news/nbc-sky-world-news-summer-launch-comcast-1203476712/

The company known for American news staples like “Today” and “Meet The Press” wants to create similar journalism landmarks for audiences around the world.

NBCUniversal and Sky, both owned by parent Comcast Corp., will this summer launch NBC Sky World News, a news service aimed at English-speaking audiences around the globe. The company intends to recruit new talent as well as 100 employees to produce programming, says Deborah Turness, president of NBC News International and the executive overseeing the new outlet’s launch. NBCU and Sky will also open ten new international bureaus, she adds, “in places we feel news is under-reported.”

“We see an opportunity to begin an approach that isn’t filtered through a U.S. perspective or a British perspective or any national perspective,” says Turness in an interview from a London facility that will eventually serve as the main newsroom for the network. “We can bring our journalism to the wide world, but also invest heavily in global journalism so we can add to the story and really create an approach and product that can deliver the global perspective we believe the world wants right now.”

 

[BMR]

Am I the only person who thinks NBC Sky World News is too long a name? I realise they wanted to get both brands in there, but it hardly trips off the tongue!