My issue with NBC's coverage of the Olympics every few years is similar to the gripe I have about their NFL broadcasts:
It's a style of sports reporting that was pioneered by Roone Arledge at ABC. When he started Monday Night Football he needed a way to draw non-sports fans to his broadcasts. That's where Don Meredith came in. Frank told you who scored the touchdown. Howard knew all the dates and history. But Don would pull out this one off beat nugget about a player no one was looking at. That was often the story most people remembered after the game was over.