It's a good question, and also speaks to the more limited availabilities for the media to cover the game this time. Even NBC has had to scale back its presentation. But I know that NBC Sports does specialized reports for affiliates, so you might see that kind of thing at a smaller market. Their news division does it as well.
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NBC's Coverage of 2021 Tokyo Olympics and Qualifiers
- Thread starter Mikey Radio
- Start date
It's a good question, and also speaks to the more limited availabilities for the media to cover the game this time. Even NBC has had to scale back its presentation. But I know that NBC Sports does specialized reports for affiliates, so you might see that kind of thing at a smaller market. Their news division does it as well.
Not likely I can see the contract affiliates like Hearst, Tegna, Nexstar, Gray, Sinclair and Scripps use NBC News/NBC Sports reporter segments from the Olympics. Or borrow someone from the NBC O&O division to do segments for them. I know Raj Mathai of KNTV San Jose and a reporter from KNBC are the reporters that are doing news segments of the Olympics for the NBC Owned stations and NBC News though.
TV ratings for the first weekend were down, but the Olympics are beating everything else on network TV.
www.hollywoodreporter.com
Summer Olympics TV Ratings Fall in First Weekend
Audiences for the Tokyo Games' first three nights were significantly smaller than five years ago, but the event also outdrew everything else on TV by huge margins.
www.hollywoodreporter.com
Simone Biles Cites “Focusing On Well-Being” As Reason For Gymnastics Team Competition Exit; U.S. Takes Silver
UPDATED, 8:05 AM: Russia won the Women’s Gymnastics Team Final at the Toyko Olympics on Tuesday, scooping the gold medal ahead of favored Team USA, who lost star Simone Biles, the five-time …
deadline.com
Oof this segment where Simone Biles was supposed to be big part of the Gymnastics scene is out.
Recalling The Ghost Of Nagano
Seeing the excitement of all three spectators at the Tokyo Olympics, with its canned cheers and recorded applause, one cannot help but think back to the last time Japan hosted the games. You remember those games, the ones never mentioned in polite Olympics company. Dare I say it here? Nagano...
tvnewscheck.com
The Nagano comparisons is being brought up here.
Looks like the Olympics' TV ratings are down 25% or so from the Rio games, about 19.2 million viewers. But like BigA mentioned, they beat other TV sports. According to this article, the Sunday Olympics were the most watched sporting TV event since the 2019 World Series. They're apparently not including the last Super Bowl, which had around 92 million viewers.
www.sportsmediawatch.com
Olympics much-improved Sunday night, but still down big
The Summer Olympics surged to nearly twenty million viewers Sunday night, more than ten million short of the comparable night in Rio.
www.sportsmediawatch.com
Looks like the Olympics' TV ratings are down 25% or so from the Rio games, about 19.2 million viewers. But like BigA mentioned, they beat other TV sports. According to this article, the Sunday Olympics were the most watched sporting TV event since the 2019 World Series. They're apparently not including the last Super Bowl, which had around 92 million viewers.
Olympics much-improved Sunday night, but still down big
The Summer Olympics surged to nearly twenty million viewers Sunday night, more than ten million short of the comparable night in Rio.
To play a bit of devil's advocate, it appears these numbers were given to the author by NBC, but he/she didn't actually see the data. Also, they didn't seem to know if these ratings included all the different channels NBC is using to broadcast various events and portions of their coverage. If no, and they roll in viewers from USA Network, CNBC, NBCSN, Olympic Channel, etc. that might move the needle more than a little...
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NBC brings back John Tesh’s iconic NBA theme for Olympics
“Roundball Rock” is being used again by NBC at the Tokyo Games as the theme music for men’s and women’s basketball on its broadcasts.
chicago.suntimes.com
Roundball Rock the song for NBA on NBC is back for Olympic basketball on Peacock.
Meet The U.S. Olympic Flag Bearer You've Probably Never Heard Of
Eddy Alvarez, who plays baseball for the U.S. team, could become just the sixth person ever to medal in both the Winter and Summer Olympics. He took home a silver medal in Sochi for speed skating.
www.npr.org
I had no idea there's the Olympics version of Bo Jackson. Eddy Alvarez is in Olympic Baseball. Prior to this Alvarez was in speed skating.
I
All the NBC O&O's are sending at least one reporter or anchor. Affiliates are able to send reporters too. It's up to the individual stations.
Reporters and crews from local stations have been quarantined for the past week and a half. Sunday will be the first day they can venture out past the hotel or media center.
"About 950 VIPs will take part in the event as spectators, Tokyo 2020 spokesperson Hidemasa Nakamura told CNN"
They also aren't including all dayparts or channels. They're summing all dayparts and channels accross the Rio games, but listing prime only for Tokyo.
Carlo Paalam secures Tokyo 2020 quarters over two-time Olympian
Carlo Paalam is one win away from a Tokyo Olympics bronze medal
www.rappler.com
Nesthy Petecio marches to Olympic boxing gold-medal match
After surviving a semifinal thriller, Nesthy Petecio moves within a win of clinching the Philippines’ first Olympic boxing gold
www.rappler.com
Cool I know in this case if you watch Philippine News outlets they are focusing on some of their Boxing Stars on their way to the Boxing Finals.
Kevin Durant surpasses Carmelo Anthony for most points in U.S. Olympic history
Kevin Durant has scored more points than any player in U.S. men's Olympic history, a list that includes Carmelo Anthony, LeBron James and Michael Jordan.
Team USA to face Spain in men's basketball quarterfinals at Tokyo Olympics
The three-time reigning Olympic champion Americans will face reigning World Cup champion Spain in the quarterfinals of the men's tournament at the Tokyo Games on Tuesday.
Here in the USA the NBA pundits are watching this one Kevin Durant overtakes Carmelo Anthony for an Olympic Basketball record. Some of the initial concerns over Team USA in the Basketball division was that some of their stars just got out of the NBA Finals but then adjustments between NBA and IOC basketball training is starting to pay off here.
Team USA overcomes sluggish start vs. Spain thanks to Kevin Durant, advances to Olympic men's basketball semifinals
Kevin Durant's shooting rescued Team USA again Tuesday, as the Americans overcame a 10-point deficit and withstood 38 points from Ricky Rubio to beat Spain 95-81 and advance to the semifinals of the Olympic men's basketball tournament.
Wow what a comeback in the Olympics basketball.
Here are several articles about TV ratings for this year's Summer Olympics:
www.nytimes.com
justthenews.com
www.hollywoodreporter.com
The last article puts it in context. The decline of Olympics ratings mirror that of TV in general.
From an accounting perspective, they finally get the 2020 Olympics off the books. So the accountants are happy. The suits have to come up with ways to create make-goods for advertisers. That may mean discounted spots for the winter games. Or it could be a lot of post-olympics specials. They're all very excited about Peacock, so we may see more of the Winter Games there rather than broadcast.
NBC Tries to Salvage a Difficult Olympics (Published 2021)
The pandemic has dimmed what is typically a festive television event, contributing to low ratings and complaints from advertisers.
Summer Olympics TV ratings plummet on NBC, report
Viewership of the games has fallen nearly 50% since the 2016 Rio Olympics
justthenews.com
Olympics TV Ratings Haven’t Fallen More Than Broadcast TV as a Whole
NBCUniversal has suffered steep losses from the 2016 summer games, but they're very much in line with the contraction that has afflicted all of linear TV.
www.hollywoodreporter.com
The last article puts it in context. The decline of Olympics ratings mirror that of TV in general.
From an accounting perspective, they finally get the 2020 Olympics off the books. So the accountants are happy. The suits have to come up with ways to create make-goods for advertisers. That may mean discounted spots for the winter games. Or it could be a lot of post-olympics specials. They're all very excited about Peacock, so we may see more of the Winter Games there rather than broadcast.
Depending on the impact of the COVID wave taking shape in China right now. But the Chinese would never cancel or postpone because of that, right?Here are several articles about TV ratings for this year's Summer Olympics:
NBC Tries to Salvage a Difficult Olympics (Published 2021)
The pandemic has dimmed what is typically a festive television event, contributing to low ratings and complaints from advertisers.
Summer Olympics TV ratings plummet on NBC, report
Viewership of the games has fallen nearly 50% since the 2016 Rio Olympics
Olympics TV Ratings Haven’t Fallen More Than Broadcast TV as a Whole
NBCUniversal has suffered steep losses from the 2016 summer games, but they're very much in line with the contraction that has afflicted all of linear TV.
The last article puts it in context. The decline of Olympics ratings mirror that of TV in general.
From an accounting perspective, they finally get the 2020 Olympics off the books. So the accountants are happy. The suits have to come up with ways to create make-goods for advertisers. That may mean discounted spots for the winter games. Or it could be a lot of post-olympics specials. They're all very excited about Peacock, so we may see more of the Winter Games there rather than broadcast.
Yet another article about the Olympics and the ratings of same. Some of the potential reasons listed here are a bit stronger than others. As has been previously stated, TV ratings as a whole for many types of programming are down, and this particular article points that out as well:
sports.yahoo.com
Olympics ratings slide points toward new TV viewing reality
As ratings decline for the Tokyo Games, it's clear that a new broadcast reality is coming.
Tokyo Olympics Draw Smallest Summer Games TV Audience Since 1988 (Published 2021)
Average nightly viewership was 15.5 million, NBCUniversal said, the lowest since it won exclusive U.S. media rights 33 years ago.
Here is a final ratings check for the olympics.
There IS nothing else on network TV.
Streaming Olympics: YouTube Viewing During Tokyo Games Jumped Seven Times Over Rio
By all measures, Tokyo 2020 was the most-streamed Olympics ever: YouTube video viewing during the summer games jumped seven-fold over Rio.
variety.com
Not really surprising when Youtube TV was hyping up 4k for the Olympics.
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