NBC's odd fascination with Twitter

[upstate29651]

From the Weather Channel to Seacrest on the Olympics, NBC seems to pushing Twitter really hard. Even non O&O affiliates seem to have a segment dedicated to a twitter-inspried issue. What's going on here? Does Comcast own stock or a controlling interest in twitter? Or is this yet another way for NBC to insert more useless fluff into their programming?

NBC is terrible as it is. I can't see this helping.


G

 

[microbob]

NBC does have a partnership with twitter, which is why twitter kicked off a critic of their coverage of the Olympics for a few days until twitter caved because of negative the backlash they got from their users.

http://www.usatoday.com/sports/olym...rips-NBC-Twitter-account-suspended/56593872/1

 

[DToTheJ]

It's not just NBC. A lot of networks can be seen pushing a hashtag on their air. For example during FOX's Saturday night baseball series, part of the bug on the screen was the hashtag "#BaseballNight"; during the All-Star Game, you saw "#ASG".

 

[liradioisbad]

Also, don't get WWE fans started with their obsession with Twitter. Sure it's on NBC-owned USA and Syfy but those shows are mainly WWE's business.

 

[recto101]

So ain't every Cable News/Talk outlets get obsessed with Twitter and Facebook over VP pics or politicians

 

[upstate29651]

Yes, most shows feature a "hashtag" anymore (it'll always be the number sign to me! ;D ), but NBC networks actually carve out programming time to discuss "social media" impact on whatever show is on & feature tweets. I'm not aware of any other broadcast network doing this.

G