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NBCUniversal’s Peacock to Stream All Winter Olympics Coverage Live


This was expected to come out as soon as NBC Sports Net was shut down and Comcast was trying to come up with a strategy to reach the current demos.

NBCUniversal is looking to the 2022 Winter Olympics to give its Peacock streaming platform a boost.

The company said Wednesday that it will stream every event live, as well as NBC’s primetime show and studio programming, on Peacock’s premium tier. All paid subscribers (the premium tier costs $4.99 per month with ads) will have access, with no pay TV subscription required.



That is a significant change in strategy from the Tokyo Olympics, which ran last summer. Last year, the company streamed gymnastics, track & field and men’s basketball on Peacock, and had some streaming-exclusive studio programming. The hope was that these tentpole sports (basketball was exclusive to the paid tiers, the others streamed for free) would drive subscriptions.
 
For the summer Olympics, we used Peacock almost exclusively to watch Olympic coverage. First, we weren't often able to watch the games live during prime time, but also, we're Comcast subscribers and Comcast customers get complimentary access to Peacock Premium. We were able to access only the sports, games and matches we wanted either to see by using Comcast On Demand or via the Peacock website, and we were also able to fast forward through the banter, interviews and personal interest stuff we weren't terribly interested in seeing, so we could simply watch the sporting events and contests that we really wanted to watch, even days after the match or even the Olympic Games themselves had concluded.
 
Premium includes the following additions to the free tier.

- Over 20,000 more hours of entertainment, bringing the total hours to over 60,000
- All of their live sporting events, including the Premier League
- Next-day access to current NBC shows

Source: Peacock's Plans
If I am paying for a service I don't want ads of any kind.
 
If I am paying for a service I don't want ads of any kind.

The $9.99/month plan I believe is the one that doesn't have any ads of any kind while the $4.99/month one offers very limited ads.
 
Don’t call it premium if it has ads.
Premium refers strictly to the content. You get more of it for 10 bucks than you do for 5. But the rights fees for that content -- at either level -- won't be covered through user fees alone, so Comcast/NBCUniversal sells advertising time on the programming. Suck it up, buttercup; the ads keep Peacock a bargain for the people who enjoy its content. Want to enjoy Peacock's content and not pay for it? Try an illegal streaming site. But you'll still see ads.
 
Premium refers strictly to the content. You get more of it for 10 bucks than you do for 5. But the rights fees for that content -- at either level -- won't be covered through user fees alone, so Comcast/NBCUniversal sells advertising time on the programming. Suck it up, buttercup; the ads keep Peacock a bargain for the people who enjoy its content. Want to enjoy Peacock's content and not pay for it? Try an illegal streaming site. But you'll still see ads.
How much content on Peacock is already NBC owned content that aired 20 years ago?

They are double dipping with the service. Either make it a paid ad free service like Netflix or sell me ads, but don't call it premium. I don't watch HBO for commercials.
 
How much content on Peacock is already NBC owned content that aired 20 years ago?

They are double dipping with the service. Either make it a paid ad free service like Netflix or sell me ads, but don't call it premium. I don't watch HBO for commercials.
Should the whippersnappers get off the lawn, too?
 
Just announced that NBC will not send announcing teams to Beijing.
So they will anchor the winter Olympics from the US.
This may work out just fine, especially for those of us who primarily only watch the actual Olympic matches and contests and don't care to see all the fluff, personal interest stories and interviews. Our NBA team's Bally's Sports play by play/color announcers never traveled with the team at all last year, nor have they traveled with them during the latest spikes in covid numbers. Instead, they've sat in our own (completely empty) home arena by themselves, watching the game on the big screens on the scoreboard and on video monitors in front of them and called the games from there.

I'd say 98% of the time you'd never know the difference between them being here vs. having them call the same game while being on-site in the visitor's arena themselves. The only time they miss out is when something dramatic happens off screen or something that is called or affects the game occurs outside any of the camera angles that available to them. In those rare cases, they remind viewers that they are not in the actual arena where the game is being played and are having to rely on the shots they can see, same as us at home.
 
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