M
mcx
Guest
It's been how long since XRA went away. I am so sick of the old rock being played on all the so called rock stations. Time for a "No Music before 1990" format. Elderly rock sucks. 
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.
You should upgrade or use an alternative browser.
R
Raleigh Rocker
Guest
And us old farts have all the money too. And we're bangin' the young chicks.
And the biggest show of the last year was the Zep reunion.
Sucks to be you.
And the biggest show of the last year was the Zep reunion.
Sucks to be you.
Raleigh Rocker said:And us old farts have all the money too. And we're bangin' the young chicks.
And the biggest show of the last year was the Zep reunion.
Sucks to be you.
Nnow I don't care WHO you are....THAT'S FUNNY right there!
Stellar post.
pbf1 said:Raleigh Rocker said:And us old farts have all the money too. And we're bangin' the young chicks.
And the biggest show of the last year was the Zep reunion.
Sucks to be you.
Nnow I don't care WHO you are....THAT'S FUNNY right there!
Stellar post.
KUDOs' "We are the Champions of the World, My Friend"
M
MaskMan
Guest
Unfortunately, MCX, advertisers don't want "young" rockers...they don't have any money!!! They absolutely won't support a young rock station. That's why we don't have one. I think advertisers have the mental image of young guys with pants falling off, with tattoos and scary-looking piercings. They don't want those people in their stores, it scares their real customers....the elderly rockers. ;D
There is a hole for a ROCK station. XRA failed cause they couldnt sell it. Buzzard would OWN the Triad if they dumped JBnB, went local AMs and played the top 15 or 20 rock hits...plus a nod to DMB, Govt Mule, maybe Drive By Truckers....you know the bands folks PAY money to see. Put on REAL live festival shows. Its not hard...U play SOME new kick ass bands..and they play for free....U sell enough sponsors on something that NOBODY else is doin to help pay for other bands....OK.....I just woke up....
johnqdoe said:There is a hole for a ROCK station. XRA failed cause they couldnt sell it. Buzzard would OWN the Triad if they dumped JBnB, went local AMs and played the top 15 or 20 rock hits...plus a nod to DMB, Govt Mule, maybe Drive By Truckers....you know the bands folks PAY money to see. Put on REAL live festival shows. Its not hard...U play SOME new kick ass bands..and they play for free....U sell enough sponsors on something that NOBODY else is doin to help pay for other bands....OK.....I just woke up....
The key here - XRA failed cause they couldnt sell it. MaskMan is right. Young, male rockers don't have the disposable income advertisers are looking for.
So young male hip-hoppers do?The key here - XRA failed cause they couldnt sell it. MaskMan is right. Young, male rockers don't have the disposable income advertisers are looking for.
throwing out the big red (BS) flag here.....
#1 - xra did not work because it was on the 94.5 tower that barely gets you past the airport with a solid signal. The target audience for that would be in asheboro and areas south of GSO and WS
#2 - to say that clients have the idea of young listeners as being saggy pants, pierced, tattooed punks is like saying that they don't want the old crotchity, smelly, old dude that will walk slow and smell like a burn center walking their isles.
#3 - young males don't have expendible income?? could be one of the most absurd ideas that I have ever heard....let's see and I will use your stereotypical view of them for my example....tattoos - $100 an hour at most places, Piercings - $25-50 a piece, baggy pants - $35 - 50 a pair, xbox 360 - $400, Games - $20-80 each, Concert tickets - $20 - 60 each (no one goes alone), iPod - $200 + $0.99 a cent download (has 1,000's of them), Eats out each night, pays too much for rent so that he can see the pool in the summer, probably drives a car that you child dreams about, Goes to a bar several times a week and spends $50 each time.....and that guy has no money. Imagine what the rock fan that has a real job and gets a hair cut has to spend. If you need more examples, Go to any university on a Friday or Saturday night and ask guys what they are doing that night and how much money they just got out of the ATM.
I think that between WKRR, WVBZ, and ROV(for the northern guys), Classic rock is covered and an active rock station if done right would run the table. Instead of thinking small market, program the station like it has a sack and win!
#1 - xra did not work because it was on the 94.5 tower that barely gets you past the airport with a solid signal. The target audience for that would be in asheboro and areas south of GSO and WS
#2 - to say that clients have the idea of young listeners as being saggy pants, pierced, tattooed punks is like saying that they don't want the old crotchity, smelly, old dude that will walk slow and smell like a burn center walking their isles.
#3 - young males don't have expendible income?? could be one of the most absurd ideas that I have ever heard....let's see and I will use your stereotypical view of them for my example....tattoos - $100 an hour at most places, Piercings - $25-50 a piece, baggy pants - $35 - 50 a pair, xbox 360 - $400, Games - $20-80 each, Concert tickets - $20 - 60 each (no one goes alone), iPod - $200 + $0.99 a cent download (has 1,000's of them), Eats out each night, pays too much for rent so that he can see the pool in the summer, probably drives a car that you child dreams about, Goes to a bar several times a week and spends $50 each time.....and that guy has no money. Imagine what the rock fan that has a real job and gets a hair cut has to spend. If you need more examples, Go to any university on a Friday or Saturday night and ask guys what they are doing that night and how much money they just got out of the ATM.
I think that between WKRR, WVBZ, and ROV(for the northern guys), Classic rock is covered and an active rock station if done right would run the table. Instead of thinking small market, program the station like it has a sack and win!
B
Big Doug Metzenbaum
Guest
"This market needs a new rock station." That's so cute. Like "Disco Sucks," or "We Are The World." Or "We're winning the war in Iraq." Makes me so nostalgic for when radio actually mattered.
So what the folks are saying is that if Clear Jazeera or Entercom flip one of their vast wastelands to "new rock" all will be well. We'll have another over-consulted piped in cookie cutter format.
You want new rock? Get an IPOD. Get a high speed Internet connection. Start an I-Tunes account (or go to Limewire) and go nuts. No John Boy. No Two Blokes Named Clem. No Bachman Turner Overdrive (unless for some reason you still want to hear "Let It Ride" and in that regard, you're a better man than I, Gunga Din). Just the music you like and really want to hear.
"This market needs a new rock station." Come here, you big lug and gimme a hug. You made my day.
So what the folks are saying is that if Clear Jazeera or Entercom flip one of their vast wastelands to "new rock" all will be well. We'll have another over-consulted piped in cookie cutter format.
You want new rock? Get an IPOD. Get a high speed Internet connection. Start an I-Tunes account (or go to Limewire) and go nuts. No John Boy. No Two Blokes Named Clem. No Bachman Turner Overdrive (unless for some reason you still want to hear "Let It Ride" and in that regard, you're a better man than I, Gunga Din). Just the music you like and really want to hear.
"This market needs a new rock station." Come here, you big lug and gimme a hug. You made my day.
F
FIDELIPACK
Guest
I know its only January but that might be the funniest post of the year.
C
chadd
Guest
Well, dammit... How the hell am I gonna top that friggin' wit!
Former imaging/air staffer of KRXQ/KWOD/KSEG in Sacramento, here. I've also worked with Classic, Active, and Alt. in Chicago, Philly, Fort Wayne.
ALTERNATIVE. While in some markets it's doing great, in lots... notsomuch. Problem is that the identity just isn't there enough to have a fertile soil to grow from. I think the mainstream perception is AT BEST that the "format" is just a wussy rock/pop station without the Justin Timberlake, AT WORST that it only plays the crappy songs no one gives a damn about because the robotic staff's a bunch of bland-sounding, nose in the air, no-radio-home-having 30 yr old high school wannabes who can't shake the idea that "growing up" means selling out or something. Personally, I can take some Death Cab & Gorillaz.
CLASSIC. Uh... who the hell can argue against that. It's like saying "no one cares about oxygen anymore". It has more home on the dial than grandma's got gray hairs (and that's a lot because she's got her share). They're biggest daily music problems are, "So, do we add Pearl Jam THIS year or wait until next".
ACTIVE. My favorite, a special place in my heart with a permanant reservation sign for it. Of course, it really only works in a market where you're going after the adrenaline junkies that want another option besides hip hop & the flailing ALT station pulling a 1 share, OR where there's only a really classic leaning station only... or no rock at all. The ACTIVE part doesn't mean the newest of the new. It means just the opposite... almost. The idea is to play the more rocking classic tracks & grunge mixed with the best testing recent stuff, and-- ONLY if there is a product worth it-- throwing in SOME newer. The lack of "quality" new music, but desire for more than total old stuff is where we get my last paragraph:
EVERYTHING THAT ROCKS. Ah, where nothing else exists to require pestering the standards with polarizing currents. Where there is no other outlet for the rockers. The older gang digs on it for the obvious Zep-Floyd-Hendrix-Boston-Speedwagon-Halen(etc.), and the younger gang... well... they actually like that too. And they'll especially be more likely to take it if that's the only option for their rock-loving hearts. Sure, it's nice to hear ground-breaking music from new artists under 60-- but why scare away the uppers just to try and please the lowers who are already okay with the norm?
Okay, I lied. One more short statement. A sacrificial lamb of a heavier rotation of newer-rock-playing station could force a traditionally classic-leaning station to make a choice. Either they totally OWN the classics and let this Active grab the youth (and some of the early 25-54's), or they go act it and out rock the newbie. Both ways brings in formerly banished waves of tunes. Doesn't mean it won't just be a market phase that eventually ends with the new station tanking and the heritage rocker going back to it's "old" ways.
Did you actually just read all of that?!
Former imaging/air staffer of KRXQ/KWOD/KSEG in Sacramento, here. I've also worked with Classic, Active, and Alt. in Chicago, Philly, Fort Wayne.
ALTERNATIVE. While in some markets it's doing great, in lots... notsomuch. Problem is that the identity just isn't there enough to have a fertile soil to grow from. I think the mainstream perception is AT BEST that the "format" is just a wussy rock/pop station without the Justin Timberlake, AT WORST that it only plays the crappy songs no one gives a damn about because the robotic staff's a bunch of bland-sounding, nose in the air, no-radio-home-having 30 yr old high school wannabes who can't shake the idea that "growing up" means selling out or something. Personally, I can take some Death Cab & Gorillaz.
CLASSIC. Uh... who the hell can argue against that. It's like saying "no one cares about oxygen anymore". It has more home on the dial than grandma's got gray hairs (and that's a lot because she's got her share). They're biggest daily music problems are, "So, do we add Pearl Jam THIS year or wait until next".
ACTIVE. My favorite, a special place in my heart with a permanant reservation sign for it. Of course, it really only works in a market where you're going after the adrenaline junkies that want another option besides hip hop & the flailing ALT station pulling a 1 share, OR where there's only a really classic leaning station only... or no rock at all. The ACTIVE part doesn't mean the newest of the new. It means just the opposite... almost. The idea is to play the more rocking classic tracks & grunge mixed with the best testing recent stuff, and-- ONLY if there is a product worth it-- throwing in SOME newer. The lack of "quality" new music, but desire for more than total old stuff is where we get my last paragraph:
EVERYTHING THAT ROCKS. Ah, where nothing else exists to require pestering the standards with polarizing currents. Where there is no other outlet for the rockers. The older gang digs on it for the obvious Zep-Floyd-Hendrix-Boston-Speedwagon-Halen(etc.), and the younger gang... well... they actually like that too. And they'll especially be more likely to take it if that's the only option for their rock-loving hearts. Sure, it's nice to hear ground-breaking music from new artists under 60-- but why scare away the uppers just to try and please the lowers who are already okay with the norm?
Okay, I lied. One more short statement. A sacrificial lamb of a heavier rotation of newer-rock-playing station could force a traditionally classic-leaning station to make a choice. Either they totally OWN the classics and let this Active grab the youth (and some of the early 25-54's), or they go act it and out rock the newbie. Both ways brings in formerly banished waves of tunes. Doesn't mean it won't just be a market phase that eventually ends with the new station tanking and the heritage rocker going back to it's "old" ways.
Did you actually just read all of that?!
With all the yakkin goin on at 'KRR, and that looks to expand to PM Drive the way their job ad was written, there's even MORE of a hole for a Rock station. You don't have to go balls to the wall, but good Lord, can we lay off the Kansas and Boston please???? Bands like Linkin Park and Korn are selling millions of records. Check the soundscan numbers and see the bands actually SELLING records with no radio play at all. That's always been a big barometer for me. Research, perception, testing...all fine and good....but if folks are actually spending their money on products you are NOT giving them....that says something.
Christopher Chenn said:So young male hip-hoppers do?The key here - XRA failed cause they couldnt sell it. MaskMan is right. Young, male rockers don't have the disposable income advertisers are looking for.
Apparently!
M
MaskMan
Guest
Actually, the National dollars are there for Urban. WJMH has been the leading station with National for years, according to Miller Kaplan. That's what keeps them up there in revenue. Of course there's some local money, but the National is huge. Not so much with Alternative. The big agencies aren't looking for it. Sorry.
I'm not saying there's anything wrong with young rockers. It's a perception thing with local businesses. It's a good point that WXRA didn't make it because of their signal. It did suck, but the lack of advertising support was the biggest reason. And, they did have several really good salespeople. The lack of signal did contribute to a ratings problem, though.
I'm not saying there's anything wrong with young rockers. It's a perception thing with local businesses. It's a good point that WXRA didn't make it because of their signal. It did suck, but the lack of advertising support was the biggest reason. And, they did have several really good salespeople. The lack of signal did contribute to a ratings problem, though.
three Biggest Music Lies:
1. Big Band music is coming back.
2. Drunk girls like every song.
3. This town needs a rock station.
1. Big Band music is coming back.
2. Drunk girls like every song.
3. This town needs a rock station.
- Status
- This thread has been closed due to inactivity. You can create a new thread to discuss this topic.