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Neilsen looking for field service reps

How does Nielsen find those households? Door-to-door is part of it.

Are you sure about that? It doesn't say "service," but SALES. When it says "sales" that usually means selling something. Nielsen doesn't sell to the public. So this is a rep who deals with the radio & TV stations.
 
This is public domain (a public notice) so there is the full text:

Field Sales Representative - Nielsen - Ratings - Knoxville TN​


Nielsen Knoxville, TN, USA


Benefits Offered​

401K, Dental, Life, Medical, Vision

Employment Type​

Full-Time

Why Work Here?​


“Nielsen’s exciting history as a Company Friendly family-like environment Unlimited career development opportunities”

Nielsen is immediately hiring Field Sales Representatives! Knoxville TN
What are some of the perks?

  • $2000 SIGN ON BONUS*
  • Company provided car that includes insurance, gas, and maintenance (save on average $8,000 per year).
  • Comprehensive benefits package available on day 1 of employment
  • Base Salary plus Performance Bonus
Nielsen fuels the media industry with unbiased, reliable data about what people watch and listen to. At the core of our data is our Field Organization, made up of individuals who directly connect and build personal relationships with consumers to collect data on TV, Radio, and Digital Device consumption. Any home, in any
area could potentially become a Nielsen Household
In this role, you:
  • Conduct in-person interviews in panelist’s homes
  • Navigate secured buildings, gated communities, stairs, elevators, walkways and driveways (paved and unpaved) and a variety of entrances into a prospective participant's residence
Nielsen follows CDC guidelines for COVID. This position is a combination of in Field and Phone work. Nielsen will provide you with the (PPE) “Personal Protective Equipment” needed to be protected in the Field.
Our secret recipe for producing the Ratings is to marry technology with people. In order to do that, we have hundreds of Field Sales Representatives across the country recruiting people to participate in our Ratings panels. We are looking for passionate, persuasive and outgoing candidates that will join our teams across the country.
What are some of the Field Sales Representative responsibilities?
As a Field Sales Representative, you are the face of Nielsen. How cool is that?
In this role, you:

  • Travel to selected homes within a territory using a company-provided vehicle
  • Approach statistically-selected homes (door to door) with or without an appointment
  • Persuade selected households over the phone and/or in person to participate in Nielsen TV, Radio and Computer Research
  • Participation in a Nielsen study is an opportunity for their voice to be heard, to represent their community, and be part of important research that companies rely on to make better decisions about the products and services they offer
What are the qualifications?
We are looking for passionate, persuasive and people-loving associates like you to join us.
This role requires you to
:
  • Enjoy meeting and interacting with all types of people
  • Demonstrate the ability to "sell” selected participants on the importance of participating in the Nielsen Ratings
  • Bring relevant work or volunteer experience that includes customer service, market research, education, census bureau research, in-field research, hospitality , social service, door-to-door sales, campaign canvassing, etc.
  • Work remotely and manage a non-traditional schedule that includes evenings and weekends
  • Meet minimum education requirements: High School Diploma or GED or 2+ years equivalent work experience
  • Show proficiency using a tablet and smartphone including the use of e-mail, spreadsheets, and other computer applications
  • Have a valid driver’s license, and satisfactory driving record
  • Consistently meet individual performance metrics

Nielsen

About Nielsen:​


As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
 
Are you sure about that? It doesn't say "service," but SALES. When it says "sales" that usually means selling something. Nielsen doesn't sell to the public. So this is a rep who deals with the radio & TV stations.
The job description makes it clear that the position involves recruiting panelists and survey participants and following up on their status. "Travel to homes" is an example that clarifies this.

I think the term "sales" is used generically as it indicates trying to get people to do something.
 
I would think going door to door would be an inefficient way to get respondents but I know it's tough to get respondents on the phone.
 
I would think going door to door would be an inefficient way to get respondents but I know it's tough to get respondents on the phone.
I don't mean this to be funny, but at least in some cities, it's also a very good way to get injured or shot. Maybe add that to this part of the Job Description:
  • Navigate secured buildings, gated communities, stairs, elevators, walkways and driveways (paved and unpaved) and a variety of entrances into a prospective participant's residence
  • Approach statistically-selected homes (door to door) with or without an appointment
 
I don't mean this to be funny, but at least in some cities, it's also a very good way to get injured or shot. Maybe add that to this part of the Job Description:
  • Navigate secured buildings, gated communities, stairs, elevators, walkways and driveways (paved and unpaved) and a variety of entrances into a prospective participant's residence
  • Approach statistically-selected homes (door to door) with or without an appointment
This reminds me of the census work I did in 2010. That could get you shot as well.
 
This appears to be a position for recruitment to place TV meters, which also require installation of gear.

What Nielsen does do is assign people who match the area... meaning not just race or ethnicity but even matching appearances such as suburban white middle class or hipsters and so on.
 
I would think going door to door would be an inefficient way to get respondents but I know it's tough to get respondents on the phone.
This is why TV ratings are so expensive. The overnights that cover the larger TV metros require real-time connection and constant disciplining of people who are in a panel household.
 
We call the cops if unsolicited people come to the front door. And I don't recall ever getting a visit from Nielsen. Is this a new thing?
It's not new, but I made a call and this ad is for recruiting panelist households for metered TV... the service that provides overnights. They have always had to do personal visits as, unlike a radio meter set for a home, the TV meter is real time and requires connections. Back in the day, it required its own phone line, IIRC.
 
It's not new, but I made a call and this ad is for recruiting panelist households for metered TV... the service that provides overnights. They have always had to do personal visits as, unlike a radio meter set for a home, the TV meter is real time and requires connections. Back in the day, it required its own phone line, IIRC.

Explains why I've never heard of it. I know of account reps, not this.
 
I was a TV family. It started with letters I never responded to. Then came phone calls and personal visits with door hangers left. After about 3 months the sales rep 'sold' me on participating and I signed up. A day or two later everything was installed. It was very much a sales position.
 
I don't even remember how I was contacted but I kept a diary of all my TV watching for a week. I had to be honest so I had to admit I watched a comedy special by Ron "Tater Salad" White.
 
I don't even remember how I was contacted but I kept a diary of all my TV watching for a week. I had to be honest so I had to admit I watched a comedy special by Ron "Tater Salad" White.
truth be told, Ron is pretty much the best one of the "Blue Collar" comedy guy with Larry The Cable Guy and Jeff Foxworthy tied for the most like pander to the crowd type.
 
I don't even remember how I was contacted but I kept a diary of all my TV watching for a week. I had to be honest so I had to admit I watched a comedy special by Ron "Tater Salad" White.
In my teenage or pre-teen hood, my grandmother and I were a Neilsen family. I remember she didn't like any of the choices at 5:30pm so wrote "off"
 
Your opinion. I couldn't stand him.
I think the point @Will_H_69_9 may have been trying to make is that Ron White is more of a solid, general comedian and would appeal to most anyone who appreciates his style of comedy, while those like Jeff Foxworthy and Larry the Cable Guy (real name Dan Whitney - and he has little or no southern accent or "twang" at all when not in character as "Larry" and can be seen in videos on YouTube performing as Dan Whitney before he developed the Cable Guy character, wearing regular, dressier clothes) do their best to appeal to their Red, White and Blue audience (Red neck, White trash, Blue collar).
 
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