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Las Vegas Neon 93-1 Call Sign Change

R

Ryan Williams

This past Thursday, iHeart applied to change Neon 93-1’s call sign from KYMT (left over from their “The Mountain” era) to KVGK.

It could just be an update, but with Neon’s struggles and the new call sign being the initials of the city’s first pro sports team I wonder if something else might be afoot.

Hat tip to Lance for including the call sign change in the RadioInsight FCC report today.
 
Ryan Williams said:
This past Thursday, iHeart applied to change Neon 93-1’s call sign from KYMT (left over from their “The Mountain” era) to KVGK.

It could just be an update, but with Neon’s struggles and the new call sign being the initials of the city’s first pro sports team I wonder if something else might be afoot.

Hat tip to Lance for including the call sign change in the RadioInsight FCC report today.
Click to expand...

The effective date for the change is next Monday, July 27th, which seems curious if it was just an elimination of the remains of “The Mountain”.
 
Ryan Williams said:
The effective date for the change is next Monday, July 27th, which seems curious if it was just an elimination of the remains of “The Mountain”.
Click to expand...
How many stations change format these days but leave the call letters in place? Why spend money on a change in call signs if you only say the call letters for the legal I.D.? It's not a certainty but I'd be inclined to assume a format change will be rolled out with the new call sign.
 
Gregg. said:
How many stations change format these days but leave the call letters in place? Why spend money on a change in call signs if you only say the call letters for the legal I.D.? It's not a certainty but I'd be inclined to assume a format change will be rolled out with the new call sign.
Click to expand...
Because call letters do matter for one VERY important thing... To national ad buyers looking at a station on a spreadsheet. By changing call letters (such a massive $170 outlay), they show the station is new and not associated with the old format/calls.

Back in 2017 when what is now Audacy made multiple format changes the day they closed on their purchase of CBS Radio, someone made up a false narrative to pull the WBMX call letters from Mix in Boston. In doing so, what became WWBX (until reclaiming its former calls earlier this year) ended up losing some national revenue because buyers thought it was a new station. I had called out the false narrative in reporting and were thanked by a few Boston staffers who had pushed back and lost. Chicago had claimed that the WBMX call letters originated on 104.3 in the market but were in actuality on what is now 102.7 WVAZ and were never previously associated with the station they were moved to.
 


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