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NERW on WMEX's return date and programming

WMEX, and very few other “Oldies” stations, actually use the word “Oldies” as a positioner anymore. You don’t hear it said on WMEX, though it’s an “oldies” format.

I think that, in general, the industry today feels that the word “Oldies” makes the audience “feel old”, and may connote that only “old people” listen. “Oldies” stations today usually identify as “the greatest hits of all time” and similar slogans, without using the word “oldies” any more.

There are still syndicated "True Oldies" and "Real Oldies" formats, though, that identify themselves as such in DJ talk and liners, and stations that carry them aren't bleeping out the offending word.
 
I heard Jimmy Jay play Traveling Wilburys from late 1988, on Sunday--admittedly a supergroup of stars best known in 60s and 70s

Was this be the same Jimmy Jay that worked at WILD during the early 80s, or was it a different person instead?
 
There are still syndicated "True Oldies" and "Real Oldies" formats, though, that identify themselves as such in DJ talk and liners, and stations that carry them aren't bleeping out the offending word.

Yes, but many other syndicated network oldies formats don't anymore.

Locally, WMEX runs the MeTV Music network evenings through overnights that plays music from the late '50s through the '80s (heaviest on the '60s, '70s, and early '80s) but doesn't use the word "oldies".

The Westwood One '60s/'70s format that was run on WUBG Methuen until K-Love took it over last year (and is still run on Costa-Eagle's site online and on their 102.9 HD3 FM Lawrence) doesn't use the word "oldies".

The locally produced automated oldies format on 980 WCAP Lowell that runs whenever the station isn't airing a local news, sports, talk, or brokered show (usually nights, overnights, and at times on weekends) is music from the late '50s through early '70s, heaviest on the '60s, doesn't use the word "oldies", it's called "Beatles and Before".
 
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My friend Gary Leavitt (Sun mornings WMEX) was with me in early 80s at WMWM and said he later worked with Jimmy Jay at WILD.Gary also
worked with Mike Morin at WCGY and had Mike on as a guest recently.

In the Daly XXL ownership of WMEX Jimmy was doing an oldies {or call it what you want} show and it was he who announced on air that
the station would be going dark the next day.
The final show had the Renegade guys on in
late afternoon, pre-empting Michael Savage.
That was late June of 2017.
 
While many stations don't say Oldies, WMEX-LP in Rochester NH uses the O-word.
From their site:
"We play the Most Amazing Oldies, 24 hours a day, 7 days a week, including thousands of Forgotten 45s that you don't hear anywhere else"
 
While many stations don't say Oldies, WMEX-LP in Rochester NH uses the O-word.
From their site:
"We play the Most Amazing Oldies, 24 hours a day, 7 days a week, including thousands of Forgotten 45s that you don't hear anywhere else"

Yes, WMEX-LP is programmed and run by Gary James, a former Program Director and morning host at WMEX, Boston when it was back on as "All-Oldies 1150" in the mid-late '80s (and my "boss" when I worked there). He has no problem with the "O" word. He also uses it for the automated oldies format he programs on WGAM and WGHM in southern NH.
 
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