Netflix Rolling Out ‘Linear TV’ Service Globally

[Y2kTheNewOldies]

Netflix Rolling Out 'Linear TV' Service Globally - Media Play News

Netflix is planning to expand worldwide a test feature that allows subscribers to simply click a button and let the streamer pick programming to watch. Tested in France and other markets, the “Shuffle Play” feature acts as an old-school TV channel broadcasting shows on a loop. Greg Peters, COO...

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Netflix is planning to expand worldwide a test feature that allows subscribers to simply click a button and let the streamer pick programming to watch. Tested in France and other markets, the “Shuffle Play” feature acts as an old-school TV channel broadcasting shows on a loop.

Greg Peters, COO and chief product officer, said that as Netflix subs come to the service seeking to be entertained in a whole variety of ways, deciding what movie or TV show to stream can be daunting.

“Sometimes … [subs are] not really sure what they want to watch,” Peters said. “And so we’ve had the opportunity to try and be innovative and try new mechanisms to sort of help our members in that particular state.”

 

[Mikey Radio]

So this will kind of be like Spotify and the host of other similar providers, but for TV content? Feeding you content it thinks you'll like, based on recent selections, or it is totally random programming picks?