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Netflix Takes Baby Steps Into Video Gaming

Y2kTheNewOldies

Y2kTheNewOldies

http://fortune.com/2019/06/12/netflix-video-games/

Netflix made its presence known at gaming conference E3 this year.

The company, known for its streaming video service, is getting its toes wet with video games. It’s just one of the ways it’s trying to expand beyond its roots.

On Wednesday, Netflix announced that it would work with developer Next Games to create a third mobile game based on its hit series Stranger Things. That game, expected to be available in 2020, follows the debut of Stranger Things: The Game from 2017. Stranger Things 3: The Game also drops July 4, the same day the third season of the show premieres.

“Shortly after season one of Stranger Things, we realized this is a phenomenon. It was our first attempt at doing consumer products and merchandise. We had never done anything like that before,” Chris Lee, director of interactive games at Netflix, said on stage at E3.
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Netflix is using video games to promote their shows.
 
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