https://variety.com/2020/tv/news/netflix-layoffs-marketing-strategy-pivot-1203484678/
Part of the issue is how to respond to competition such as Disney + and other streamers.
Netflix is poised to let go of roughly 15 marketing staffers from its Los Angeles office in the wake of last year’s shift in marketing leadership, Variety has learned.
The layoffs represent a small percentage of the greater marketing division, according to a source, and follows the hiring last July of Jackie Lee-Joe as chief marketing officer, who hails from BBC Studio and served as its chief marketing officer for nearly four years.
The move whittles down what Lee-Joe believes to have been a perhaps slightly bloated marketing department, a person familiar with the situation told Variety. The company will continue to promote individual shows as part of its greater marketing initiatives to promote the whole service.
Part of the issue is how to respond to competition such as Disney + and other streamers.