People were surprised when they saw Netflix lost a couple hundred thousand subscribers last year. It tanked their stock. So now their CEO says the company will offer a low-cost version of the platform that will include advertising.
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Netflix Will Include Advertising
- Thread starter TheBigA
- Start date
1) everybody signed up for Netflix in 2020 and 2021 because they were stuck home because of COVID.
2) now that COVID is becoming more manageable, people are getting out more. No need for Netflix. There aren't many "amazing" shows anymore (big ratings grabbers) like Tiger King and Squid Games that would make you NEED Netflix.
3) although the economy is doing well with jobs and higher wages, there are still lots of issues including shipping costs, gas prices, chip shortages, etc....and with inflation, people are dumping things they don't need. Like streaming services.
Netflix should have expected this. (They are planning for 2 million subscriber loss by the next quarter.)
2) now that COVID is becoming more manageable, people are getting out more. No need for Netflix. There aren't many "amazing" shows anymore (big ratings grabbers) like Tiger King and Squid Games that would make you NEED Netflix.
3) although the economy is doing well with jobs and higher wages, there are still lots of issues including shipping costs, gas prices, chip shortages, etc....and with inflation, people are dumping things they don't need. Like streaming services.
Netflix should have expected this. (They are planning for 2 million subscriber loss by the next quarter.)
Perhaps bigger than all of those is the intense competition in the streaming service industry now. 5 to 10 years ago, Netflix had no meaningful competitors, and the catalog of things on Netflix was vast. But now many of the major studios have launched their own streaming service, and have pulled their catalog material from Netflix.
So Netflix is both less value and more cash per month than it was in 2016. Oops, that's not a great recipe.
So Netflix is both less value and more cash per month than it was in 2016. Oops, that's not a great recipe.
Agreed. We bought a new Smart TV in the early summer of 2019 and it came with a free subscription to Netflix for a few months. We never had time or to be honest, an interest in using it. Once covid hit and we had more downtime in general and more time at home, we activated it and kept on with a paid subscription, but now that life is back to "normal" we realized we're still paying for a monthly subscription, but we haven't actually watched anything on Netflix in about 2 1/2 months, so we're considering canceling before the next auto renew kicks in. I suspect we're not alone or even in the minority in that respect.
BTW, don't forget Money Heist!!
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i think what's happening is the "streaming bubble" has finally busted and it's a repeat of the late 2000s recession. i'm sure all Cable/Satellite providers during the economic downturn of that time lost lots of costumers because they were having a hard time being able to pay their bills.
Assuming Netflix has a worthwhile product (which I don't) they'd be better off just updating their software to detect multiple identical log-ins and prevent the redundant ones from logging on. Putting ads on their streams will result in more lost customers as a lot of their customers use them specifically to avoid commercials.
According to the original post, the advertisements will be seen/included with a (I'm assuming new) low-cost version of Netflix. In other words, if you pay the standard subscription price, you won't see ads. It'll be somewhat like Spotify where standard subscribers get ads. Premium subscribers get ad-free content.
Unlike Spotfy there won't be a free version. Both versions will require a subscription fee. Just the ad-supported version will be cheaper.
I'll wait for the free version.
Their Windows app was crap for me. Alt-Ctrl-Del was the only way to get out of it when it would hang every time I tried it.
Never could get a full HD on it. YouTube will do 4K no problem.
Got rid of it a year ago haven' missed it.
Never could get a full HD on it. YouTube will do 4K no problem.
Got rid of it a year ago haven' missed it.
The chart in this article is interesting. It appears that subscriptions were riding high throughout the final throws of the Covid pandemic, they peaked in later December, possibly from people signing up to watch their favorite holiday movies, or taking advantage of the free subscriptions that came with the Smart TVs they bought for Christmas, and then a sharp decline after that once the end of the pandemic was realized, the world returned to "normal" again and warmer temperatures arrived to much of the US, causing people to switch off their TVs, cancel their subscriptions and go outside for recreation. In some cases once inflation and higher gas prices kicked in, that may have caused people to cancel their subscriptions as they now had to prioritize their spending. If I'm not mistaken, Netflix also raised their subscription price in later January, which may have caused some to rethink its value. As other paid movie and streaming services became available, that may also have put a dent in the amount of people interested in the content Netflix offered.
finance.yahoo.com
One chart shows how bad things have gotten for Netflix
One chart shows how bad things have gotten for Netflix
Now playing on Netflix: "Missing Subscribers, Spring Edition."
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Netflix Tells Employees Ads May Come by the End of 2022
Executives said they were aiming to introduce an ad-supported, lower-priced subscription tier in the last three months of the year, sooner than originally indicated.
Here is more on Commercials going to Netflix
The Film Theorists on YouTube did a video about Netflix's problem, and MatPat's reaction was that a crackdown on password sharing would just drive more people off of the service, as such sharing is an integral part of the Netflix experience for so many people, such as families who all pitch in to the total amount. He also noted that the current release model can lead you to watch a whole bunch of Netflix, but then take a several month hiatus before any new episodes arrive. He did mention the new advertising, but he didn't offer much of an opinion on it. MatPat did a quick history of Netflix as a postal-mail service with DVD's, and how they tried out streaming. I think the big takeaway from this video is that Netflix has always been too expensive, and trying to fix the problem with ads or rules will only cause things to spiral out of control, especially with competition like Disney+, Hulu, HBO, and others. (Although MP mentions that those are at risk too, as the whole streaming thing really picked up steam during the pandemic, when there was nothing to do, but now there is things to do). What is everyone else's thoughts on his take?
I think streaming services that include concerts, sports and other live events in their offerings will survive the return to normal life (perhaps) better than pure movie/TV series services like Netflix. Disney's ESPN+/Disney combo has a lot of appeal, would gain even more if major sports properties now seen only on ABC and/or ESPN/ESPN2 eventually move to ESPN+. The problem for Netflix is that Peacock, Amazon, Apple and, yes, ESPN have already added sports.
The chart in this article is interesting. It appears that subscriptions were riding high throughout the final throws of the Covid pandemic, they peaked in later December, possibly from people signing up to watch their favorite holiday movies, or taking advantage of the free subscriptions that came with the Smart TVs they bought for Christmas, and then a sharp decline after that once the end of the pandemic was realized, the world returned to "normal" again and warmer temperatures arrived to much of the US, causing people to switch off their TVs, cancel their subscriptions and go outside for recreation. In some cases once inflation and higher gas prices kicked in, that may have caused people to cancel their subscriptions as they now had to prioritize their spending. If I'm not mistaken, Netflix also raised their subscription price in later January, which may have caused some to rethink its value. As other paid movie and streaming services became available, that may also have put a dent in the amount of people interested in the content Netflix offered.
One chart shows how bad things have gotten for Netflix
One chart shows how bad things have gotten for Netflix
Now playing on Netflix: "Missing Subscribers, Spring Edition."
View attachment 2889
Now Netflix has announced layoffs of staff members.
Netflix did that to themselfs by raising the price in the 1st place
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