What does a Jewish Duck say?
For those of you who don't light a menorah during this time of year, the answer is quackstein.
As to the Chief's assessment of traffic reports, he's not being bitter. In fact, he has understated the problem. Metro, NI, On Time, and the grandpappy, Shadow, are just excuses to trade inventory for :45 seconds of content. Before they started the cutbacks this fall, I remember one of the top 25 markets where Metro used two or three on air staffers and would spread them over six or seven, or more, stations with a different air name for each client. Three announcers divided by seven means that some of those :05 reports were pre-recorded. So much for "live". Hardly fair to their clients or the listeners, who had no idea it was the same report/reporter on one station to the next.
For those of you who don't light a menorah during this time of year, the answer is quackstein.
As to the Chief's assessment of traffic reports, he's not being bitter. In fact, he has understated the problem. Metro, NI, On Time, and the grandpappy, Shadow, are just excuses to trade inventory for :45 seconds of content. Before they started the cutbacks this fall, I remember one of the top 25 markets where Metro used two or three on air staffers and would spread them over six or seven, or more, stations with a different air name for each client. Three announcers divided by seven means that some of those :05 reports were pre-recorded. So much for "live". Hardly fair to their clients or the listeners, who had no idea it was the same report/reporter on one station to the next.