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Network Radio Part II: Keeping local sound

R

radiochild

Guest
Although some of you had a harder time envisioning network radio prevailing, and others kept an open mind about it, I'd like to now offer the alternative.

Prediction #2: Increased awareness of internet radio with the advent of car receivers that perhaps could work in conjunction with your cell phone.

Prediction #3: Community stations sprout on the internet using survey results as a means to achieve programming interests.

Let me elaborate on #3. First, one would need to establish a fairly viable survey conducted in the area whose interest you'd be serving. A lot of diaries would need to go out and come back in. Then you create your format clock based upon the percentages of who is interested in what (and if you want to REALLY get nitty-gritty, ask them WHEN they are most likely to listen to it). The end result is a format that is an accurate depiction of the communities interest. From music to activities to political agenda. It could all be covered and put forth as a public service. Perhaps you could get the Chamber of Commerce to sponsor it (i.e.: foot the bill for the internet connection, studio equip. and space).

Now, the more in-depth the survey is, the more interesting the station becomes. For example, if you ask only about musical tastes (which you could do) you could daypart musical formats. BUT, if you start asking cultural questions, such as "Do you support or are entertained by comments influenced by drug culture?" or "...by sexual innuendo?", and then add the appropriate level of commentary into your programs, I think you would find a lot of interesting results and also find that the community's curiosity might be piqued to see what an "accurate" representation of their community truly is. This might, in fact, spawn a show out of PUBLIC INTEREST to discuss community issues. Get people talking. Who knows what could come of it?

And I'd say that certainly would blow the doors off any of the programming being pandered "in the public interest" by traditional radio.
 
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