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Never heard this before

B

BrettV

Guest
Had Mix 106.5 on last night, and heard an ad advertising the WKDD Summer Kick Off concert this Friday. It was the exact same ad, voiced partly by Matt & Angela, that has been running on KDD for the last week or so.

I've heard cross promotion on CC stations, but i've never heard cross market promotion, especially Hot AC to Hot AC. It just took me a bit by surprise.
 
> Had Mix 106.5 on last night, and heard an ad advertising the
> WKDD Summer Kick Off concert this Friday. It was the exact
> same ad, voiced partly by Matt & Angela, that has been
> running on KDD for the last week or so.
>
> I've heard cross promotion on CC stations, but i've never
> heard cross market promotion, especially Hot AC to Hot AC.
> It just took me a bit by surprise.
>

I wonder if it was part of the concert promo contract, since Cleveland and Akron-Canton are so close and inevitably draw from both market pools, that CC agreed to advert on its Cleveland and Akron stations. We'd need to see the riders and promo agreements with the bands.
 
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