Now I don't need a new radio, nor do I need to attend engineering school to know that the fans are all that matter to the hockey team. Anyone or even an engineering expert can say all he wants about WINR's signal, but if the fans complain they can't get it, that's all that matters to the team. Fans come from all over the region, not just the metro valley. After numerous stations over the past 33 seasons, the hockey team wanted to give FM a try and its first weekend on FM went without complaint.
Obviously, I have nothing to do with station equipment nor the swap of our city of license with KGB from the suburbs to Susquehanna, PA. I do however know we are a music station with a tower in NY and licensed in PA... We're a true Twin Tiers station, that does come in strong in the Susquehanna community. We do run station promotions and carry public service information for non-profits in Susquehanna, as well as be a part of the EAS system in PA, and obviously carry PA school closings. From an entertainment and business aspect we also serve Susquehanna, as we do live broadcasts and our Cool Tours of the PA communities. I believe we serve Susquehanna (the village & the county) as well or better than say WKGB serves Conklin, WWYL serves Chenango Bridge or WBBI serves Endwell and so on. Like most stations Cool 100 is an entertainment outlet and supplies localized content around the music that is relevent to our listners and their communities and therefore satisfying our license.
As for music, as a 29y/o, my musical tastes are bigger than Binghamton radio gives me. However, I do think something new and innovative would have created a bigger buzz for a smaller FM signal, but I also recognize that this market is OLD and hates change! Anything different gets shunned by business even if popular with listeners. Which is why we have no true CHR, no true Hot A/C, no Rhythmic Stations nor any of the quirky ready to go formats like JACK, MOVIN, KISS or BUZZ that have in the past or are now sweeping the country in communities smaller and far less ethnic. One day I hope the next generation will shake up and save this community.. or the last out will be turning out the lights!