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New 12+ numbers are out

J

JustinT

Any comments on the new ratings out today? Here are my selections.

WILD-AM: The first book of the Black Gospel format definately saw a decline in listeners, as one would have expected. But with the Miami "black talk" format launching at the end of the month, one must wonder how much longer "Praise 1090" will remain.

WBOS: The 12+ ratings are pretty low, but the billing will make the numbers useless.

WILD-FM: A slight uptick with the new Urban AC/Hip-Hop format. I'm guessing that Tom Joyner's morning show is pulling a good deal of the numbers.

WMKK: At last, it seems that the old cume from WQSX has left, and the station is slowly moving uphill. The music blend seems to be much better these days, though the station is focusing a lot on newer, rock-oriented cuts rather than the 80's bread-and-butter of variety/adult hits stations.

WTKK: This one's not good. Looking at each book from the high of the 2004 presidential election, the station is sinking pretty constantly... and with the star talent of Jay Severin now on nights and the unappealing Michael Graham on afternoons, will the ratings go any lower? The station made it's way into the 2s (12+) with this book.

WRKO: A nice increase. Could this be a result of Howie Carr's new lack of competition in PM drive?

WODS: This is the big one. Supposedly the PM drive numbers are great with Karen Blake. But something almost seems sketchy with the kind of 12+ share that the station recieved. And in any case, being an oldies station, will the great new ratings have much of an effect on station billing? Or will the station return to it's normal status next book?
 
>
> WTKK: This one's not good. Looking at each book from the
> high of the 2004 presidential election, the station is
> sinking pretty constantly... and with the star talent of Jay
> Severin now on nights and the unappealing Michael Graham on
> afternoons, will the ratings go any lower? The station made
> it's way into the 2s (12+) with this book.
>

yep, going lower

> WRKO: A nice increase. Could this be a result of Howie
> Carr's new lack of competition in PM drive?
>

right again pardner

> WODS: This is the big one. Supposedly the PM drive numbers
> are great with Karen Blake. But something almost seems
> sketchy with the kind of 12+ share that the station
> recieved. And in any case, being an oldies station, will the
> great new ratings have much of an effect on station billing?
> Or will the station return to it's normal status next book?
>
 
> WODS: This is the big one. Supposedly the PM drive numbers
> are great with Karen Blake. But something almost seems
> sketchy with the kind of 12+ share that the station
> recieved. And in any case, being an oldies station, will the
> great new ratings have much of an effect on station billing?
> Or will the station return to it's normal status next book?

Could it have possibly been all that Christmas music??? I shudder to think so....

Also, I noticed that WUNR showed up for the first time that I can remember in decades. With no full-time Spanish station serving Boston proper any more, their brokered ethnic format probably includes the most Spanish programming with the best signal in the city. The format is listed as "Spanish N/T".

WNNW ticked up a little as well, but that must be mostly listeners north of Boston. They may have some Boston listeners picking them up in the daytime, but certainly not at night. Sometimes CKLW Detroit completely overcomes it after dark.
 
ADD to this WKOX/WXKS continues to go nowhere fast. Unless they retool the libtalk format to serve the Boston market, instead of the Kansas market, they can expect the same from now on.

How 'bout my favorite WBIX. What is more business savvy than throwing 40kW into the air that no one listens to? I know, I know- it's how you sell yachts and stuff; but come on! Doesn't that demo have Bloomberg on cable and satellite radio yet?


> Any comments on the new ratings out today? Here are my
> selections.
>
> WILD-AM: The first book of the Black Gospel format
> definately saw a decline in listeners, as one would have
> expected. But with the Miami "black talk" format launching
> at the end of the month, one must wonder how much longer
> "Praise 1090" will remain.
>
> WBOS: The 12+ ratings are pretty low, but the billing will
> make the numbers useless.
>
> WILD-FM: A slight uptick with the new Urban AC/Hip-Hop
> format. I'm guessing that Tom Joyner's morning show is
> pulling a good deal of the numbers.
>
> WMKK: At last, it seems that the old cume from WQSX has
> left, and the station is slowly moving uphill. The music
> blend seems to be much better these days, though the station
> is focusing a lot on newer, rock-oriented cuts rather than
> the 80's bread-and-butter of variety/adult hits stations.
>
> WTKK: This one's not good. Looking at each book from the
> high of the 2004 presidential election, the station is
> sinking pretty constantly... and with the star talent of Jay
> Severin now on nights and the unappealing Michael Graham on
> afternoons, will the ratings go any lower? The station made
> it's way into the 2s (12+) with this book.
>
> WRKO: A nice increase. Could this be a result of Howie
> Carr's new lack of competition in PM drive?
>
> WODS: This is the big one. Supposedly the PM drive numbers
> are great with Karen Blake. But something almost seems
> sketchy with the kind of 12+ share that the station
> recieved. And in any case, being an oldies station, will the
> great new ratings have much of an effect on station billing?
> Or will the station return to it's normal status next book?
>
 
You Don't Have To Be Carnak....

No, you don't have to be Carnak The Magnificent to divine the answers to some of these rattings. Nor, do the results come out of mayonnaise jar sitting on Funk & Wagal's back porch to figure that WTKK's ratings would tank. 'TKK/Greater Media have made worse line up changes than the owners of the Red Sox. Keep it up and they will both be in last place as Howie Carr and the Yankees end up in First Place....again.



> Any comments on the new ratings out today? Here are my
> selections.
>
> WILD-AM: The first book of the Black Gospel format
> definately saw a decline in listeners, as one would have
> expected. But with the Miami "black talk" format launching
> at the end of the month, one must wonder how much longer
> "Praise 1090" will remain.
>
> WBOS: The 12+ ratings are pretty low, but the billing will
> make the numbers useless.
>
> WILD-FM: A slight uptick with the new Urban AC/Hip-Hop
> format. I'm guessing that Tom Joyner's morning show is
> pulling a good deal of the numbers.
>
> WMKK: At last, it seems that the old cume from WQSX has
> left, and the station is slowly moving uphill. The music
> blend seems to be much better these days, though the station
> is focusing a lot on newer, rock-oriented cuts rather than
> the 80's bread-and-butter of variety/adult hits stations.
>
> WTKK: This one's not good. Looking at each book from the
> high of the 2004 presidential election, the station is
> sinking pretty constantly... and with the star talent of Jay
> Severin now on nights and the unappealing Michael Graham on
> afternoons, will the ratings go any lower? The station made
> it's way into the 2s (12+) with this book.
>
> WRKO: A nice increase. Could this be a result of Howie
> Carr's new lack of competition in PM drive?
>
> WODS: This is the big one. Supposedly the PM drive numbers
> are great with Karen Blake. But something almost seems
> sketchy with the kind of 12+ share that the station
> recieved. And in any case, being an oldies station, will the
> great new ratings have much of an effect on station billing?
> Or will the station return to it's normal status next book?
>
 
Did anyone notice that WXKS and WKOX are finally listed as a simulcast, and, Boston being market #11 has finally taken effect?

This is the first book that the numbers for AA are actually acurate.

> Any comments on the new ratings out today? Here are my
> selections.
>
> WILD-AM: The first book of the Black Gospel format
> definately saw a decline in listeners, as one would have
> expected. But with the Miami "black talk" format launching
> at the end of the month, one must wonder how much longer
> "Praise 1090" will remain.
>
> WBOS: The 12+ ratings are pretty low, but the billing will
> make the numbers useless.
>
> WILD-FM: A slight uptick with the new Urban AC/Hip-Hop
> format. I'm guessing that Tom Joyner's morning show is
> pulling a good deal of the numbers.
>
> WMKK: At last, it seems that the old cume from WQSX has
> left, and the station is slowly moving uphill. The music
> blend seems to be much better these days, though the station
> is focusing a lot on newer, rock-oriented cuts rather than
> the 80's bread-and-butter of variety/adult hits stations.
>
> WTKK: This one's not good. Looking at each book from the
> high of the 2004 presidential election, the station is
> sinking pretty constantly... and with the star talent of Jay
> Severin now on nights and the unappealing Michael Graham on
> afternoons, will the ratings go any lower? The station made
> it's way into the 2s (12+) with this book.
>
> WRKO: A nice increase. Could this be a result of Howie
> Carr's new lack of competition in PM drive?
>
> WODS: This is the big one. Supposedly the PM drive numbers
> are great with Karen Blake. But something almost seems
> sketchy with the kind of 12+ share that the station
> recieved. And in any case, being an oldies station, will the
> great new ratings have much of an effect on station billing?
> Or will the station return to it's normal status next book?
>
 
It would be nice for those who love the oldies if WODS-103.3's audience surge in the Fall book was due to it's oldies format. In reality, WODS' spike was probably due in large part to it going all-Christmas.

Although WMJX-106.7 also went all-Christmas, but not until after Thanksgiving, it finished a full point behind WODS in 12-plus. In 12-plus, this may be Magic's worst finish in many a moon.

What this may mean is that next year, WMJX probably won't wait until the day after Thanksgiving to go all-Christmas. They may have to do it around the first of November to get the jump on WODS, hold onto their audience, and avoid getting swamped by 'ODS in the Fall book. But this may also force WODS to respond, perhaps within minutes.

I'm not surprised WEEI-850 fell back. It always happens after baseball season ends. 'EEI's Winter book numbers will probably be lower than the Fall numbers, but come next Spring, once The Old Towne Team is back, EEI's numbers will again spurt upward.

As for WKOX-1200: I feel that once it's signal upgrade is finished, the station will drop Air America to pick-up syndicated talk shows, mostly conservative, from sister company Premiere Radio Networks. By this time next year, assuming 'KOX's new transmitter facility is operational by then, Rush Limbaugh (among other Premiere talkers) may very well have a new home on the Boston radio dial. WXKS-1430 may remain an Air America affiliate, even though it's nighttime signal is very directional and misses much of the market.
 
> As for WKOX-1200: I feel that once it's signal upgrade is
> finished, the station will drop Air America to pick-up
> syndicated talk shows, mostly conservative, from sister
> company Premiere Radio Networks. By this time next year,
> assuming 'KOX's new transmitter facility is operational by
> then, Rush Limbaugh (among other Premiere talkers) may very
> well have a new home on the Boston radio dial. WXKS-1430 may
> remain an Air America affiliate, even though it's nighttime
> signal is very directional and misses much of the market.
>

Please give this idea up!! If you really think this will happen, please explain why Rush Limbaugh and George Noorey (Coast to Coast), both Premiere shows, air on 630 WPRO (Citadel) in Providence, while Clear Channel has 920 WHJJ, with pretty much the same signal strength as WPRO. Clear Channel has owned WHJJ for a few years now.
 
Agreed. If the simulcast of those two crappy signals with an all birdfed format and little promotion can at least show up in the book as high as it is, imagine what a 50K signal and maybe a local morning show could do. My guess is that CC will give progressive talk a chance to develop on the new stick. I'd look for a local show or two to come on when the new signal debuts. I can't see CC entering the crowded conserva-talk wars against WRKO and WTKK, especially since those stations would be stronger and more established than the new 1200 will be.

Mike Thomas



> Please give this idea up!! If you really think this will
> happen, please explain why Rush Limbaugh and George Noorey
> (Coast to Coast), both Premiere shows, air on 630 WPRO
> (Citadel) in Providence, while Clear Channel has 920 WHJJ,
> with pretty much the same signal strength as WPRO. Clear
> Channel has owned WHJJ for a few years now.
>
 
> Agreed. If the simulcast of those two crappy signals with
> an all birdfed format and little promotion can at least show
> up in the book as high as it is, imagine what a 50K signal
> and maybe a local morning show could do. My guess is that
> CC will give progressive talk a chance to develop on the new
> stick. I'd look for a local show or two to come on when the
> new signal debuts. I can't see CC entering the crowded
> conserva-talk wars against WRKO and WTKK, especially since
> those stations would be stronger and more established than
> the new 1200 will be.
>
> Mike Thomas

I think the local morning show would be key to the station's success. It's hard to find many AAR affiliates that are performing well with only satellite talk. It's the AAR affiliates that combine the talent of AAR (Randi Rhodes, Mike Malloy) with local talent (local AM drive in Phoenix, Jay Marvin in Denver) that see the most success. And as always, signal is key when there is stiff left wing competition from WBUR 90.9.
 
'ODS touts being "#1 in music"

Heard a liner for WODS tonight saying that according to the Arbitrons,
they are the highest rated music station in the city. Not sure if they mean the 25-54s, which I have no access to, but in the 12 + they are technically tied
with another music station, Jam'n (now, no rude comments about rap/CHR
not being music!_

The first book of the Black Gospel format
> definately saw a decline in listeners, as one would have
> expected. But with the Miami "black talk" format launching
> at the end of the month, one must wonder how much longer
> "Praise 1090" will remain.

Yes.
>
> WBOS: The 12+ ratings are pretty low, but the billing will
> make the numbers useless.

They're getting the type of numbers 'KLB used to get.

> WMKK:
the station
> is focusing a lot on newer, rock-oriented cuts rather than
> the 80's bread-and-butter of variety/adult hits stations.

And still no DJs. Expect that to continue of course.

> WTKK: This one's not good. Looking at each book from the
> high of the 2004 presidential election, the station is
> sinking pretty constantly... and with the star talent of Jay
> Severin now on nights and the unappealing Michael Graham on
> afternoons, will the ratings go any lower? The station made
> it's way into the 2s (12+) with this book.

Yes, keeps getting lower; no Jay from 9/16/05 till 1/3/06. Will he score
in new slot? Wish I could see show-by-show to find out how the other shows
are doing. Am guessing Michael Graham's ratings were a bit lower than Jay's.
Graham got the slot full time in mid-Nov by the way

> WRKO: A nice increase. Could this be a result of Howie
> Carr's new lack of competition in PM drive?

Smiles at Entercom. Not sure how morning show and Depetro are doing but
Rush and Howie tend to do well.

> WODS: This is the big one. Supposedly the PM drive numbers
> are great with Karen Blake. But something almost seems
> sketchy with the kind of 12+ share that the station
> recieved. And in any case, being an oldies station, will the
> great new ratings have much of an effect on station billing?
> Or will the station return to it's normal status next book?
>
And this includes the Christmas stuff, right? It's billed as Fall 05
but when exactly did the period end?
<P ID="signature">______________
raccoonradio5ap.gif
</P>
 
> Did anyone notice that WXKS and WKOX are finally listed as a
> simulcast, and, Boston being market #11 has finally taken
> effect?
>
> This is the first book that the numbers for AA are actually
> acurate.
It's possible they may have been listed as a simulcast last period, or
maybe last period was when they finally stopped listing WXKS as "Adult
Standards".

I didn't realize that we had dropped to market #11; earlier today, when I
was checking to see if the ratings were in, I noticed it was #11. Thought we'd
be a bit higher!<P ID="signature">______________
raccoonradio5ap.gif
</P>
 
Re: You Don't Have To Be Carnak....

> No, you don't have to be Carnak The Magnificent to divine
> the answers to some of these rattings. Nor, do the results
> come out of mayonnaise jar sitting on Funk & Wagal's back
> porch to figure that WTKK's ratings would tank. 'TKK/Greater
> Media have made worse line up changes than the owners of the
> Red Sox. Keep it up and they will both be in last place as
> Howie Carr and the Yankees end up in First Place....again.

Imus: Why renew the old coot?
Barnicle: He's local, I'll give him that...otherwise...
E & B: Fastest hour in radio, or, we need something to fill the
hour before O'Reilly

O'Reilly: What say you?
Graham: Would they have been better off leaving live Hannity there? Though,
good to have a local show...
Severin: too early to tell (was Ingraham in that slot)
Ingraham: 10 pm too late for a healthy radio addiction? (was Hannity)
Hannity: now down to 2 hours, and at midnight

Will Graham eventually get some numbers, for those who don't like Carr?
Will Severin catch on? I actually did tune in for a bit tonight
(stuff about priest scandals, Alito, etc.)_<P ID="signature">______________
raccoonradio5ap.gif
</P>
 
> It would be nice for those who love the oldies if
> WODS-103.3's audience surge in the Fall book was due to it's
> oldies format. In reality, WODS' spike was probably due in
> large part to it going all-Christmas.

Yes, gimmick though it was, it helped.

> I'm not surprised WEEI-850 fell back. It always happens
> after baseball season ends.

Still doing well for a sports station, and there's been
Pats talk and Sox "hot stove"

> As for WKOX-1200: I feel that once it's signal upgrade is
> finished, the station will drop Air America to pick-up
> syndicated talk shows, mostly conservative

Still could go either way...who would pick up AAR if that happened,
though? What if AAR got dropped by 1200/1430, and WTKK found its
ratings going further down...could you picture 'TKK working out
a deal to do libtalk at least during the day? It could be: Imus,
Miller, Franken, O'Reilly (cut to an hour), Graham, Severin, et al.
Naah, wouldn't happen...but who knows. Schizophrenic!
 
'BZ leapfrogs over 'EEI into first; still a pretty good showing for a
sportstalker.
'ODS is already touting themselves as being the highest rated music
station in town
but the new ratings say they're tied with WJMN.

Big increase for 'RKO, big decrease for 'TKK. Severin's absence, with
some listeners
checking out Howie? We had heard before that 12-7 pm does well for 'RKO while
morning shows lag behind a bit.

The station that could be Country 102.5 soon did fairly well with
classical... Speaking of
which, could this be the best numbers yet for 'KLB? (And getting back to 'ODS,
is the Christmas stunt a big part of their ratings...?)

(Personal wish: Make WBIX 1060 into classic country! Thought I know
biz radio has its fans.

WWZN and the 890/1400 ESPN combo didn't show up.
<P ID="signature">______________
raccoonradio5ap.gif
</P>
 
Good luck to the Patriots in Denver tonight!

> It would be nice for those who love the oldies if
> WODS-103.3's audience surge in the Fall book was due to it's
> oldies format. In reality, WODS' spike was probably due in
> large part to it going all-Christmas.
>
> Although WMJX-106.7 also went all-Christmas, but not until
> after Thanksgiving, it finished a full point behind WODS in
> 12-plus. In 12-plus, this may be Magic's worst finish in
> many a moon.
>
http://www.radio-info.com/mods/board?Post=589877&Board=boston

If being first to flip is that critical maybe You are right and they will both flip even earlier this Fall,Christmas Music haters fuel up Your flamethrowers now and avoid the rush :).
 
Re: Good luck to the Broncos in Denver tonight!

:)<P ID="signature">______________
#13 Dan Marino...2005 Football Hall Of Fame Inductee :)</P>
 
> #11. Thought we'd
> be a bit higher!
>

Nope -- and that's even padding the "Boston metro area" to include major portions of Northern Worcester County.

The supposed metro areas compiled by Arbitron are a joke.
 
>
> I think the local morning show would be key to the station's
> success. It's hard to find many AAR affiliates that are
> performing well with only satellite talk. It's the AAR
> affiliates that combine the talent of AAR (Randi Rhodes,
> Mike Malloy) with local talent (local AM drive in Phoenix,
> Jay Marvin in Denver) that see the most success. And as
> always, signal is key when there is stiff left wing
> competition from WBUR 90.9.
>

I think local talk PERIOD would help to improve things. If you put conservative syndicated talk on a station with no local content ... I'd imagine the same thing (bad numbers) would happen.
 
> > As for WKOX-1200: I feel that once it's signal upgrade is
> > finished, the station will drop Air America to pick-up
> > syndicated talk shows, mostly conservative, from sister
> > company Premiere Radio Networks. By this time next year,
> > assuming 'KOX's new transmitter facility is operational by
>
> > then, Rush Limbaugh (among other Premiere talkers) may
> very
> > well have a new home on the Boston radio dial. WXKS-1430
> may
> > remain an Air America affiliate, even though it's
> nighttime
> > signal is very directional and misses much of the market.
> >
>
> Please give this idea up!! If you really think this will
> happen, please explain why Rush Limbaugh and George Noorey
> (Coast to Coast), both Premiere shows, air on 630 WPRO
> (Citadel) in Providence, while Clear Channel has 920 WHJJ,
> with pretty much the same signal strength as WPRO. Clear
> Channel has owned WHJJ for a few years now.
>
Not to defend others, but a 50kW station that WKOX will be is not the same as an also ran Providence station of mediocre strength (5kW day and night). That being said, I think the only way it would happen is if, for some reason or another, other stations chose not to renew the contract with Rush et al. and there was a Boston radio shake up. I think this is a definite possibility within the timeframe of the upgrade, which may not be finished until 2007. No worries *today* for libtalk but if they are only pulling in a 1 or less a year from now that could lead to some big changes.

Prior to putting the two listings together you could see the ratings for WKOX and WXKS separately. Most listeners were listening via WXKS. WKOX was barely on the ratings list but has twice the signal strength of WXKS and majorly overlaps it during the daytime. Losing WKOX would only drop overall ratings 2 tenths of a point at most.
 
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