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New 12+ Numbers Out

R

radiolover78

WKQC was the Christmas music winner. They BARELY made it pass WLYT. I'll see if I can find out the important 25-54 numbers.

1. WPEG
2. WBT
3. WSOC
4. WKQC
5. WLYT
 
> WKQC was the Christmas music winner. They BARELY made it
> pass WLYT. I'll see if I can find out the important 25-54
> numbers.
>
> 1. WPEG
> 2. WBT
> 3. WSOC
> 4. WKQC
> 5. WLYT
>

Now that I work for the #4 station in the market I still say ratings are a crock. So now I can't be accused of sour grapes. The ratings might have been helped by the 100% LOCAL (not national) contest K-104.7 ran.

Looks like it was a good book 12+ anyway for CBS, not so good for CC.

WNMX sure didn't pick up any oldies listeners, The End doesn't look so great 12+ but maybe they have some good numbers in their demo?

What about WQNC...what happened? I think the Smooth Jazz ratings were better than that (I don't remember).

My wish for 2006 more format diversity. Let's see something REALLY different!

MikeM
 
Re: 25-54

> I'll see if I can find out the important 25-54 numbers.

Let's see if I can help out a bit here (ranks are by AQH Share)

Mon-Su 6a-12m, P25-54
1. WRFX
2. WKQC
3. WSOC
4. WPEG
5. WLYT
6. WBAV
7. WKKT
8. WBT-AM/FM
9. WPZS
10. WLNK

Mon-Sun 6a-12m, W25-54
1. WLYT
2. WKQC
3. WSOC
4. WPZS
5. WBAV

Mon-Sun 6a-12m, M25-54
1. WRFX
2. WPEG
3. WBT-A/F
4. WFNA/WFNZ
5. WSOC

Mon-Fri 6a-10a, P25-54
1. WNKS
2. WRFX
3. WPEG
4. WKQC
5. WSOC
t6. WKKT
t6. WLYT
8. WBT-A/F
t9. WBAV
t9. WLNK

Mon-Fri 6a-10a, W25-54
1. WNKS
2. WKQC
3. WLYT
4. WSOC
5. WPZS

Mon-Fri 6a-10a, M25-54
1. WRFX
2. WPEG
3. WBT-A/F
4. WNKS
5. WEND
 
Re: 25-54

And since somebody is usually curious ...

Mon-Sun 6a-12m, P18-34
1. WPEG
2. WIBT
3. WSOC
4. WKKT
5. WEND

Mon-Sun 6a-12m, W18-34
t1. WIBT
t1. WPEG
3. WSOC
4. WLNK
5. WNKS

Mon-Sun 6a,12m, M18-34
1. WPEG
2. WEND
3. WRFX
4. WKKT
5. WIBT
t6. WRCM
t6. WSOC

Mon-Fri 6a-10a, P18-34
t1. WNKS
t1. WPEG
3. WLNK
4. WIBT
5. WRFX

Mon-Fri 6a-10a, W18-34
1. WNKS
2. WLNK
3. WPEG
4. WIBT
5. WSOC

Mon-Fri 6a-10a, M18-34
1. WPEG
2. WEND
3. WRFX
4. WNKS
5. WGSP-AM
 
WEND

It looks like WEND is doing well with their target audience. Add the fact they are a C1 and their tower is in Rowan County and not Mecklenburg or Gaston and it looks more impressive. I don't think they will flip anytime soon.

Mon-Sun 6a-12m, P18-34
1. WPEG
2. WIBT
3. WSOC
4. WKKT
5. WEND

Mon-Sun 6a,12m, M18-34
1. WPEG
2. WEND

Mon-Fri 6a-10a, M18-34
1. WPEG
2. WEND

Mon-Fri 6a-10a, M25-54
1. WRFX
2. WPEG
3. WBT-A/F
4. WNKS
5. WEND <P ID="signature">______________
<a target="_blank" href=http://www.winstonsalemskyscrapers.com>http://www.winstonsalemskyscrapers.com</a></P>
 
Re: WEND

> Mon-Sun 6a-12m, P18-34
> 1. WPEG
> 2. WIBT
> 3. WSOC
> 4. WKKT
> 5. WEND

5th is not that great for your target age demo. You really need to be in the top three.


> Mon-Sun 6a,12m, M18-34
> 1. WPEG
> 2. WEND

This is better, but who else would really be courting males 18-34?

I remember right before 95.1 as WAQQ died, one of their jocks was bragging about being 5th in their demo. You really have to win your target demo and be 1-3 in your age demo, unless you happen to be in a market with an overabundance of 18-34 males, which Charlotte does not have.
 
Re: WEND

WAQQ was/is a C in the heart of the market. WEND is a rimshot C1. It's a good rimshot, but they still have better signal in High Point than they have in Rock Hill. That is not good. Their signal strength in Winston-Salem and High Point is the same as their signal strength over Charlotte and Gastonia. Charlotte is a good "rock" market. WEND is far from the end (Pun Intended) :-D 18-34 Males is the Alternative/New Rock demo. Of course you want the 25-54 "Car Dealer" demo for the big money, but I don't think many "young" formated stations can really do well outside 18-34. They performed well in their 18-34 Male demo and 5th was good in the overall 18-34 with a format that is slanted towards Males.<P ID="signature">______________
<a target="_blank" href=http://www.winstonsalemskyscrapers.com>http://www.winstonsalemskyscrapers.com</a></P>
 
Re: WEND

> ... but I don't think many "young" formated stations can really do well outside > 18-34.

Funny factoid, just for the heck of it.

WEND's largest single AQH demographic cell in Fall (Mon-Sun 6a-12m)?
Men 35-44.

I don't know that this really means anything, looking at an isolated book, etc. but I thought it was interesting.
 
Re: WEND

That is interesting. If they can grow in 25-54, that is good. Charlotte really is a rock town. It doesn't matter what kind of rock it is, rock does very well. I've been out of the Charlotte market for a while now, but these numbers look correct. I question the Atlanta market's numbers, but (from your post) I don't question any of Charlotte's numbers this time around. I guess we'll see how everything looks in May. I don't think WEND will flip to Viva or anything else. I think it's doing well. I'm constantly seeing posts on what WEND will flip to on this board. Are they doing anything to target an older audience? I'm not sure I would make any major changes.<P ID="signature">______________
<a target="_blank" href=http://www.winstonsalemskyscrapers.com>http://www.winstonsalemskyscrapers.com</a></P>
 
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