KSB said:
Four Rivers does an excellent job of covering local events, PSAs, and weather from Hawley to Chambersburg. Except for Chambersburg, at this point, traffic is done for the entire eastern PA network on the morning commute. Thus far, live remotes have been done for events from the upper Poconos to Allentown to King of Prussia to Reading.
Perhaps I am not explaining myself well.
When I refer to "Local community radio" I am speaking of radio stations that operate WITHIN a local community, by and for the people of that community. In other words, radio that originates and serves a SPECIFIC community, not an entire region. There are plenty of stations that serve regions - most of the commercial AMs and FMs in Philly would qualify. Their informational programming is general, therefore, at best. Example: KYW. There is no way that such a station can orient their programming to one specific community within its coverage (although, of course, the main emphasis will be on Philly, its city of license).
How much SERIOUS community coverage can a regional station give, whether it is KYW, WRTI, WORD-FM, or my own stations? WAMC in Albany is an example of a regional network of stations that does indeed attempt to do so, but with coverage extending from the Adirondacks to New York City, it cannot cover local news and events in, for instance, the lower Hudson Valley as can a station licensed to Peekskill, Newburgh, Poughkeepsie, etc.
This is the point I am trying to make. I am not picking on WORD-FM, or WRTI. I am simply noting that a localality can be better served by a station within that locality than by a regional network that must, by necessity, generalize its programming, and offer only "bits and pieces" of local coverage from the various communities within its "consolidated footprint." Does a listener in Hawley, for instance, really care about news or community events in Chambersburg? Is it relevant to the public interest in Hawley? Of course not.
There is, indeed, room for the regional networks; but priority in licensing should always be given to operators who plan to actually operate within the community-of-license, not from 50, 60, 70, or 80 miles away.