KYSR is sporting a new logo on star987.com. They just can't let go of the 'star'. Diary mentions? Oh yeah, and rock-a-holics? WTF?
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New 987 Logo
- Thread starter joefade-n-go
- Start date
Wow that's bad! I know its a "Hard Core" graphic style and presentation but the whole site comes off as believable as the "corporate suits" billboards. The rockaholics pledge reads like my grandfather was trying to use current slang.
Icky. Icky icky icky!
That's worse than the horrid variation of the KISS FM logo we got here in SLC a few years back.
http://www.utradioguide.com/kisn/2003/kissfm03.jpg
It never ceases to surprise me how a market as strong as Los Angeles can continue to get cheesier as this poor decade goes on.
That's worse than the horrid variation of the KISS FM logo we got here in SLC a few years back.
http://www.utradioguide.com/kisn/2003/kissfm03.jpg
It never ceases to surprise me how a market as strong as Los Angeles can continue to get cheesier as this poor decade goes on.
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Itwasntme
Guest
I actually like it but then again I'm just a listener.
S
shirleyschmidt
Guest
Okay, that is an interesting choice. It certainly defines what market they wish to pursue.
It looks like KYSR is becoming a real rock station (like KCAL is in the IE).
hillbillyRockstar said:
Somehow I don't see this happening with KYSR. They're moving into the sound of KROQ with a slightly harder sound. Maybe more of what KROQ sounded like in the late 90s early 2000s.
They're many reason reasons why an active-rock (KNAC/KCAL type station) won't work in L.A. It has been discussed ad naseum on this bored so I won't go into why it won't work.
Though I never quite understood why Clear Channel won't take CBS head-on in alternative rock. Then again Clear Channel may have a leg up against CBS by bringing an alt/active rock hybrid to 98.7. However a lot of people who like traditional alternative rock, which KROQ has slipped back into playing, often don't like most active rock, and vice versa. (After the rock-rap-active rock fusion of the late 90s-early 2000s that found its way into alternative stations died, many alternative stations across the country had trouble maintaining an audience. As was pointed out in a "SPIN" article in 2005, "A lot of people don't want to hear The Strokes, Kid Rock, The Hives, Limp Bizket, and Interpol on the same station.")
With that said...
Maybe this will work for KYSR...
...or will it be another Clear Channel 98.7 format of the year?
emailfailed said:
Oh shoot. I'll have to hunt down the reason. I didn't know anyone else ever talked about it before. Thanks!
hillbillyRockstar said:
Oh wait. I don't need to look it up. The reason is obvious and sad.
I'm not so sure the late 90s has the staying power to build a format around. So much of the music had a similar sound that it's hard to listen to all day, especially if you're in your 30s, which this demographic now is.
Even if it attracts an audience, KROQ will simply add in some more old tunes, throw up some more "I Am KROQ" billboards to remind people where the music originated, and voila: Star is dead. KROQ can offer what Star has, plus more cutting-edge currents, longtime personalities like Kevin and Bean, and a huge following that seems to go on and on amongst people aged 12 to about 30.
I do think that keeping the Star moniker is a mistake. That was basically known as a female station, and they are clearly going after guys. It's much easier to say, "Listen to this cool new station that came out of nowhere!" than: "Have you heard Star 98.7 is cool now!"
Not that I have a better idea what to do with this frequency, but this ain't gonna work.
Even if it attracts an audience, KROQ will simply add in some more old tunes, throw up some more "I Am KROQ" billboards to remind people where the music originated, and voila: Star is dead. KROQ can offer what Star has, plus more cutting-edge currents, longtime personalities like Kevin and Bean, and a huge following that seems to go on and on amongst people aged 12 to about 30.
I do think that keeping the Star moniker is a mistake. That was basically known as a female station, and they are clearly going after guys. It's much easier to say, "Listen to this cool new station that came out of nowhere!" than: "Have you heard Star 98.7 is cool now!"
Not that I have a better idea what to do with this frequency, but this ain't gonna work.
scooty430 said:
You're right, I didn't think of it that way... being known as "a chick station." Perhaps, and maybe wishful thinking for some, this may be apart of a longer transition into an active/alt rock station.
While "Star" is a known name, it's not known as a rock station. Its been known as the we're in our 30s female station, or perhaps that transition from being a kid to growing up.
Well time will tell what success and changes, or there lack of, will bring to 98.7.
S
shirleyschmidt
Guest
No kidding it's not a chick station... :-\ and I agree with it being a dead or dying station. Maybe they should take on another format and do it right.
Does Clear Channel (this day and age) actually "take on" other formats?
Does Clear Channel (this day and age) actually "take on" other formats?
W
whirlwizard
Guest
"Star" is a known name from the recent past, however the station seems to be failing miserably. Over the pass few years its rating have declined substantially. Maybe Clear Channel should consider selling this station to allow another broadcast company into the L.A. market. The competition may do us more good.
I think their new logo is similar to the one here: http://www.rock1053.com (minus the charger bolts).
You gotta admit this logo is better than the old one
So let me get this straight...
They are trying to take on a hard rock persona while still insisting on spinning wimpy pop/alternative artists such as Maroon 5, Coldplay, and Jack Johnson mixed with very mellow gold from the likes of The Police, R.EM. and the Cure.
Yeah, this'll work REALLY well.
Too bad the music doesn't match the imagery the station is using.
KROQ is going to chew up KYSR and spit them out. No contest here.
KYSR's effort is so poorly conceived that it's laughable. It's worse than Q101 in Chicago and K-Rock in New York.
Now, if they were to adopt a hard rock / active rock sound that actually MATCHED how the station is trying to position itself, they might be on to something.
I think an Active Rock format similar to San Diego's KIOZ would do at least as well as the KLOS's of the world in the 12+ numbers and would probably be quite competitive in Men 18 - 34 and 25 - 44.
KYSR with its current direction will earn VERY few P1s.
They are trying to take on a hard rock persona while still insisting on spinning wimpy pop/alternative artists such as Maroon 5, Coldplay, and Jack Johnson mixed with very mellow gold from the likes of The Police, R.EM. and the Cure.
Yeah, this'll work REALLY well.
Too bad the music doesn't match the imagery the station is using.
KROQ is going to chew up KYSR and spit them out. No contest here.
KYSR's effort is so poorly conceived that it's laughable. It's worse than Q101 in Chicago and K-Rock in New York.
Now, if they were to adopt a hard rock / active rock sound that actually MATCHED how the station is trying to position itself, they might be on to something.
I think an Active Rock format similar to San Diego's KIOZ would do at least as well as the KLOS's of the world in the 12+ numbers and would probably be quite competitive in Men 18 - 34 and 25 - 44.
KYSR with its current direction will earn VERY few P1s.
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