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New all-news stations: Too tough for start-ups?

OhioMediaWatch said:
TheBigA said:
KTN Corp said:
KROI is a former Class A FM and coverage is an issue.
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That may be, but all the other FM news stations in the OP don't have that issue.
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http://radio-locator.com/cgi-bin/pat?call=WNEW&service=FM&status=L&hours=U

WNEW is hard to pick up in the fast growing Northern Virginia suburbs of DC. It is much easier to pick up in Baltimore (not in the market) than Manassas VA (is in the market).
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If WNEW-FM is serious of staying in the All-News business wouldn't they need to get translators like WTOP-FM does? Also Who does Merlin Cross promote with and America's radio News Network do Who are Merlin and ARNN TV partners? I know for CBS O&O's like KNX, KCBS, WCBS and WBBM they simply get their TV O&O's to join in for some segements. Cumulus News and information stations would cross promote with a Disney ABC TV O&O to join in for some segements.
 
I think many of you are overthinking this. Cross-promotion with TV stations is no cure-all. What these new all-newsers need is time. The question is whether management has the nerve (and money) to stick with the formats, especially in these days of quarterly analyst conference calls. CBS definitely can stick it out. Radio One -- ???
 
smedge2006 said:
I think many of you are overthinking this. Cross-promotion with TV stations is no cure-all. What these new all-newsers need is time. The question is whether management has the nerve (and money) to stick with the formats, especially in these days of quarterly analyst conference calls. CBS definitely can stick it out. Radio One -- ???
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True I mentioned it on the ARNN section.
 
The stations don't need local TV tie-ins, certainly. But in the slow build up that all-news radio stations have, it would certainly be a help to have the cross promotion.
 
recto101 said:
If WNEW-FM is serious of staying in the All-News business wouldn't they need to get translators like WTOP-FM does?
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WTOP almost always has used full-power secondary signals, a la the 103.9/Braddock Heights MD facility in the Frederick area. They've had one low-power translator, 104.3/Leesburg VA.

I don't know what appropriate signals are left should CBS want to mount a simulcast west of, say, Reston. Hubbard still has 107.7 somewhere in their fold...
 
OhioMediaWatch said:
recto101 said:
If WNEW-FM is serious of staying in the All-News business wouldn't they need to get translators like WTOP-FM does?
Click to expand...

WTOP almost always has used full-power secondary signals, a la the 103.9/Braddock Heights MD facility in the Frederick area. They've had one low-power translator, 104.3/Leesburg VA.

I don't know what appropriate signals are left should CBS want to mount a simulcast west of, say, Reston. Hubbard still has 107.7 somewhere in their fold...
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I know they have translators in Virginia but then again if WNEW-FM wants to get the CBS Radio news from Dial Global then they have to go to focus on Maryland.
 
radiophiler said:
The stations don't need local TV tie-ins, certainly. But in the slow build up that all-news radio stations have, it would certainly be a help to have the cross promotion.
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I've always felt the "coverage partner" cross-promotion scheme is deadly for a radio station that wants to have a serious news presence.

While it may be helpful to an info branded radio station with a small or no news staff (a talk station, for instance), this mode of operating is very one-sided: Sure, the staff-lean radio station gets access to the content and branding of the TV station... but the TV station in turn gets a 24/7 promotion vehicle for itself on the radio. The radio station effectually tells its audience, "If you want the news, go to Channel 3 because that's where we get it from."

Bad idea for an all-news radio station wanting respect. In this day in age with all differing media essentially converging, news radio stations compete with TV and newspapers. Working together potentially dilutes brands... and with radio owners notoriously cheap... it's radio that loses out.
 
is News92 the only game in town for all news in Houston ? I think now is the time to launch all news in markets that don't have one, not to compete against the already established leaders. As for News92's 1.0, havent they've only had a month or two on the air?
 
travisl5678 said:
As for News92's 1.0, havent they've only had a month or two on the air?
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They've been on the air since January, and have stayed at .8 for 3 straight books. They are the lowest rated FM station in Houston.
 
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