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New Arbitron ratings are out

O

oldvnewschool

It's still WUBT & WCJK respectivly at the top 2

WRVW finished in 3rd

WSIX is once again the top country station at 4th

WJXA remains stable at 5th

Oldies 97.1 slides down to 6th

92.Q is stable at 7th

The Rock is not so solid at 8th

WSM-FM

WKDF

round out the top 10

still too early to tell about Venus FM

The Buzz just missed the Top 10

WSM AM has more ratings than 104.555555555555555555555555555555555555555thezone?

And 106.7 is still at the bottom of the barrel
 
> WSM AM has more ratings than
> 104.555555555555555555555555555555555555555thezone?
>
> And 106.7 is still at the bottom of the barrel
>

Well 12+ yes... However being the Zone apologist...
P 25-54 (The Money Demo) 104-5 The Zone is the # 1 Talk Station # 9 overall.
and it's target of Men 25-54 it is # 3 overall, during the summer which is a weak time in the world of sports. Sometimes you have to look beyond the 12+ numbers...
 
Arbitron ratings

I'm not sure the #9 adult station that's the top talk station by 0,1 is a major claim to fame. Ninth (and a distant 9th) is still out of the top 5. Big deal.

You're very correct about looking past 12+, but it's not like their 25-54 is markedly higher than their 12+ number.
>
> Well 12+ yes... However being the Zone apologist...
> P 25-54 (The Money Demo) 104-5 The Zone is the # 1 Talk
> Station # 9 overall.
> and it's target of Men 25-54 it is # 3 overall, during the
> summer which is a weak time in the world of sports.
> Sometimes you have to look beyond the 12+ numbers...
>
 
Re: Arbitron ratings

> I'm not sure the #9 adult station that's the top talk
> station by 0,1 is a major claim to fame. Ninth (and a
> distant 9th) is still out of the top 5. Big deal.
>
> You're very correct about looking past 12+, but it's not
> like their 25-54 is markedly higher than their 12+ number.


Oldiescat:

You're getting to good at stealing my thunder on these
boards.

So let me say it better:

I'm not sure the #9 adult station that's the top talk
station by 0,1 is a major claim to fame. Ninth (and a
distant 9th) is still out of the top 5. Big deal.

There! LOL.
 
Re: Arbitron ratings

Let me try and wrap my mind around what you are saying...The top talk station Men 25-54 is no big deal? We are not talking about 12+ are we? From what I've been told The Zone is up 6a-12m.

> > I'm not sure the #9 adult station that's the top talk
> > station by 0,1 is a major claim to fame. Ninth (and a
> > distant 9th) is still out of the top 5. Big deal.
> >
> > You're very correct about looking past 12+, but it's not
> > like their 25-54 is markedly higher than their 12+ number.
>
>
>
> Oldiescat:
>
> You're getting to good at stealing my thunder on these
> boards.
>
> So let me say it better:
>
> I'm not sure the #9 adult station that's the top talk
> station by 0,1 is a major claim to fame. Ninth (and a
> distant 9th) is still out of the top 5. Big deal.
>
> There! LOL.
>
 
Zone

They're not ranked #1 in men 25-54. If you take 3 talk stations and say Zone is #1 among those three, that's entirely different.

What you're saying is almost like saying, "well, we have the #1 show on the entire WB network!". That's nice, but out of all the shows on TV you're still ranked #44. Again, big deal.

> Let me try and wrap my mind around what you are saying...The
> top talk station Men 25-54 is no big deal? We are not
> talking about 12+ are we? From what I've been told The Zone
> is up 6a-12m.
 
Re: Zone

They're number 3 men 25-54. Number 1 sports/talk. Those are the numbers any station going for Men 25-54 take to the street. Yes it IS a big deal. Add to that it was the summer book it's a real big deal. What do you think WWTN and The Fan are saying? Something like " Well it's just the summer book when sports are slow..." Guess you are the half empty kind and I'm the half full kind :)

> They're not ranked #1 in men 25-54. If you take 3 talk
> stations and say Zone is #1 among those three, that's
> entirely different.
>
> What you're saying is almost like saying, "well, we have the
> #1 show on the entire WB network!". That's nice, but out of
> all the shows on TV you're still ranked #44. Again, big
> deal.
>
> > Let me try and wrap my mind around what you are
> saying...The
> > top talk station Men 25-54 is no big deal? We are not
> > talking about 12+ are we? From what I've been told The
> Zone
> > is up 6a-12m.
>
 
Re: Zone

> > What you're saying is almost like saying, "well, we have
> the
> > #1 show on the entire WB network!". That's nice, but out
> of
> > all the shows on TV you're still ranked #44. Again, big
> > deal.

My point was that for the talk of the demise of the Zone, they had their best book yet. You can spin numbers any way and make them appear any way you need them to look. However, with almost no marketing, average promotions and one of the coolest formats (Jack-FM) invading their target demo, The Zone improved and beat it's competition,(Talk Formated Stations)and finished # 3 overall behind Jack and the Rock. Actually looking at the Daypart numbers Jim Rome beat Phil Valentine Men 25-54, I haven't seen the hour by hour, to tell the complete story but is that not an accompishment?
 
Re: Zone

> My point was that for the talk of the demise of the Zone,
> they had their best book yet. You can spin numbers any way
> and make them appear any way you need them to look. However,
> with almost no marketing, average promotions and one of the
> coolest formats (Jack-FM) invading their target demo, The
> Zone improved and beat it's competition,(Talk Formated
> Stations)and finished # 3 overall behind Jack and the Rock.
> Actually looking at the Daypart numbers Jim Rome beat Phil
> Valentine Men 25-54, I haven't seen the hour by hour, to
> tell the complete story but is that not an accompishment?
>

Yes. I'll give you guys credit for fighting for this stations
growth. I also still contend, as you have mentioned, that
the lack of promotions and marketing is a sign of cheapness
and that is what Citadel has allowed. What used to be a
decent company, has been invaded by pencil pushing geeks
who don't understand how radio works. That is finally
changing in a few markets. Now it's Nashville's turn.

If Citadel has any sense, they need to target WKDF and
WGFX to a male audience, promote them together and really
get into the game. Does that mean I think KDF ought to
go rock? You bet. Call me an old KDF rock hang on if
you want. Truthfully, I seldomly liked KDF's redneck
image or format years ago. But if they want the ratings,
the PR and the winning game ball --- now IS the time.

Target men? That's how you do it. Sure. Look at who #1
and #2 are. Add up their numbers and see the hole.
It's a no brainer. I repeat "no brainer."

Will Citadel step up? Doubtful because egos there
would rather lie to themselves and admit no defeat
than forge ahead and capture the win. Spruce up the
Zone and start KDF over, split advertising on
TV and billboards and take control.

Ask true stories Dickert what he would do. NOW.

Imagine this billboard - the true legends return to
the airwaves. Ah. They would mint. Not gonna happen.
Geeks rule. Ballgame. Jack wins.
<P ID="edit"><FONT class="small">Edited by tibbs on 10/28/05 01:53 PM.</FONT></P>
 
KDF & Zone

The Citadel Nashville cluster has leadership problems. I'll give John King credit, but the guy is stretched too thin. I do believe he's still the acting GM of Citadel's Memphis stations, now the acting GM in Nashville, and he still has corporate duties.

KDF also lacks a good program director. Dave Kelly has been riding the success of late-90s WSIX for far too long. Now that he doesn't have "the lineup from God" (Gerry, Hoss, Carl, Dallas, etc.) and he's stuck with this group of nobodies (aside from Dean Warfield), he's exposed as a nobody. If KDF is going to stay country, they need to get somebody in there who can turn the ship around. Kelly's KDF has been taking on water for 6 straight books now.

Now, I never thought I'd say this, but KDF misses Carl P. Mayfield. I once thought it was a good move to get rid of Carl. I was wrong. KDF has had one good book in the two years since Carl got the boot, and that was the one immediately following his departure. Would it be good to bring him back? No. But I'm second-guessing now the decision to cut him.

Turning to The Zone. I can't listen to it anymore. 22-25 minutes of program interruptions during Plaster's show is too much. I literally, in afternoon drive, got from Downtown to Hickory Hollow during a single stopset, a couple of weeks ago. Now, the unfortunate part is that Plaster and Willy Daunic are good (Darrin's not worthy of comment), but they're so buried under seven-minute stopsets, news and stock reports (this is a sports talk station, get rid of the news & finance and give me sports updates), traffic, weather, promos, etc, that it's hard to enjoy them.

Zoners, brag all you want about your #1 sports talk ranking. Look at your competition. Beating them is like the Harlem Globetrotters beating the Washington Generals.<P ID="signature">______________
Bob
Moderator, Nashville board
Radio-Info.com--Always Tuned In

"I don't spread rumors, but I sometimes make outrageous speculations with no factual basis."</P>
 
Re: KDF & Zone

> Turning to The Zone. I can't listen to it anymore. 22-25
> minutes of program interruptions during Plaster's show is
> too much. I literally, in afternoon drive, got from Downtown
> to Hickory Hollow during a single stopset, a couple of weeks
> ago. Now, the unfortunate part is that Plaster and Willy
> Daunic are good (Darrin's not worthy of comment), but
> they're so buried under seven-minute stopsets, news and
> stock reports (this is a sports talk station, get rid of the
> news & finance and give me sports updates), traffic,
> weather, promos, etc, that it's hard to enjoy them.
>
> Zoners, brag all you want about your #1 sports talk ranking.
> Look at your competition. Beating them is like the Harlem
> Globetrotters beating the Washington Generals.

No way I can disagree with you there, The Zone is too cluttered with so many things non sports (Stock Reports, News, Six minutes of spots 3 times an hour it is a major tune out and I think it feeds listeners to the competition, but the other stations aren't doing anything to hold them, as it seems they keep coming back.

As for the brag factor, it is like USC in College Football, just because the Zone plays in the PAC-10 of Talk Radio doesn't mean # 1 isn't something to crow about.
 
Re: KDF & Zone

Or better yet, since we're using sports analogies (and this one is more appropriate for The Zone):

104.5 is the Vanderbilt of sports talk. Flashes of greatness, good enough to beat the big boys every now and then, but because of all the mistakes, the only team they consistently beat is Richmond.<P ID="signature">______________
Bob
Moderator, Nashville board
Radio-Info.com--Always Tuned In

"I don't spread rumors, but I sometimes make outrageous speculations with no factual basis."</P><P ID="edit"><FONT class="small">Edited by NotSoSilentBob on 10/28/05 04:24 PM.</FONT></P>
 
Re: Zone

> > Again, big deal.

> You can spin numbers any way
> and make them appear any way you need them to look.

> Actually looking at the Daypart numbers Jim Rome beat Phil
> Valentine Men 25-54, I haven't seen the hour by hour, to
> tell the complete story but is that not an accompishment?

I tend to look at the numbers more from a business angle, and with that in mind, I'll have to admit there's a good interpretation of all of this in Organ's column today. (Same column states the Fan is #19. Say it with me, "We're #19! We're #19." If I were ESPN Radio, I'd rather have a 1/2 day's programming on the Zone than 18 hours elsewhere. Wonder if they're knocking on the door?)

All in all, the numbers show the Zone's a heavyweight with a key demographic. On top of that, its format is more selling-friendly than the music formats it competes with. I'm much more willing to sit through bought time when I'm parked on 104.5 because they're already talking. When I'm in a music mode and listening to Jack, I don't want to hear one of their long breaks. I move up to 97.1, and stay there until their break, then move back to Jack. If I'm an advertiser, I know listeners are more likely to sit through my spot on the Zone.

I guess the reason why Phil says he's the most listened to "issues-oriented" show is because he is precluding sports talk. The bad news is that Rome is beating him. This means local management is much less likely to seek a local replacement for Rome. Having a local show in this slot would not only allow the Zone to spread their local spots out a little better, but create room for new local sales and create a better station image as a local sportstalker.
 
Re: Zone

> I also still contend, as you have mentioned, that
> the lack of promotions and marketing is a sign of cheapness
> and that is what Citadel has allowed.

> If Citadel has any sense, they need to target WKDF and
> WGFX to a male audience, promote them together and really
> get into the game. Does that mean I think KDF ought to
> go rock? You bet.
> Spruce up the Zone and start KDF over, split advertising on
> TV and billboards and take control.

You can't blame the parent on this one, as some of their other clusters do use billboards. Instead, the Zone's put its money into stacking up drivetime personalities, live game afilliations, and community involvement sponsorships. And I can't help but wonder if they've decided to stop paying out the money it takes to make KDF an all-out competitor.

You're so right, it could only make sense to promote the two stations together, maybe as both male-oriented, maybe one as female and one as male to present a well-rounded buy. But with all of the other female leaning stations in town, I see it harder for them to compete in that arena. What the Zone could really use in sister station more than anything else is a station with a format that would more easily lend itself to picking up some games when the Zone has conflicts. But that might be a case of the tail wagging the dog.
 
Re: KDF & Zone

> No way I can disagree with you there, The Zone is too
> cluttered with so many things non sports (Stock Reports,
> News, Six minutes of spots 3 times an hour it is a major
> tune out and I think it feeds listeners to the competition,
> but the other stations aren't doing anything to hold them,
> as it seems they keep coming back.

If I wasn't getting news and traffic on the Zone, I'd be changing the dial anyway looking elsewhere for it. I'm glad it's there. Plus, talkers need an hourly break.

Also, from a previous note in this chain, yes, KDF is in dire need of a strong "househlod name" personality.
 
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