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New Article with Dave Koz

B

Bill Harmonic

Tom Taylor in his Monday Taylor On Radio-Info just ran an article with Dave Koz from Examiner.Com. Koz said the following "Time to stop complaining about it not being the way it used to be ... and start embracing the way it is and the way it’s going to be in the future ... whatever that may be! Hello, Tomorrow." Dave is right on the mark and you can read the whole thing here:

http://www.examiner.com/x-12458-Oak...gn=823b4e38b9-TRI_11-30-2009&utm_medium=email
 
Can't agree more, Bill. I have a slightly different spin on what Dave says, but it essentially means the same thing. I've stopped crying about the flips. It is futile to worry about things we CANNOT control. Instead, we need to focus on what we CAN control as programmers and marketing this format to those folks who are turning out in big numbers to see Dave and his fellow artists play music. I embrace what "once was" as far as contemporary instrumentals on radio (from a programming standpoint), and what "could be" again. That means taking a good number of pages out of the old book and writing some NEW chapters with all of the great music that is out there, and NOT being afraid to fail. Take a few shots down the field, but don't scrap the entire playbook that has been your blueprint for success with YOUR listeners. If the "plays" don't work, your listeners will let you know it, in spades, TRUST ME. :D
 
If anyone has a reason to sugar-coat the truth about smooth jazz, Dave Koz certainly does. But he told it clear-eyed straight.

From what Dr. George Shaw tells me, people are continually emailing him and asking when he, Tim Heintz or Frank Potenza are releasing new albums or where they're performing. So the fans are still here--they never left.

So now we move forward with a new strategy. I know one strategy being used by some of the artists (Ronnie Laws comes to mind here) is creating a couple of crossover songs to gain airplay on urban or A/C stations. Hopefully, younger listeners will stick around and download some of Ronnie's instrumental cuts as well.

C5
 
Dave Koz is good. I remember Koz at one time was listed as a Soft Rock artist and Kenny G was listed as the Quiet Storm artist back in the 1990's.
 
I've seen so many people of all ages go crazy over this music in live settings that I really don't see any reason to compromise it or trick it up to reach the audience. Actually what we need to do is play the tracks that sound like what it really sounds like instead of the slowest, most "relaxing" track on the CD or the obligatory cover. Playing the real thing will pay off more in the long run than trying to create crossovers. After all, back when songs did cross over - think back to Benson and Mangione, then Dulfer and Koz's "You Make Me Smile" - these songs weren't created to cross over, they crossed over because a segment of the audience heard them and latched on to them then they went viral. Reason it doesn't happen today is that most instrumentals have become too watered down trying to get on BA playlists and smaller labels and indie labels can't afford the "promotional considerations" necessary for getting airplay on influential A/C stations. Mindi's "True Blue" would have crossed over under other circumstances..among others.
 
Carmine5 said:
If anyone has a reason to sugar-coat the truth about smooth jazz, Dave Koz certainly does. But he told it clear-eyed straight.

From what Dr. George Shaw tells me, people are continually emailing him and asking when he, Tim Heintz or Frank Potenza are releasing new albums or where they're performing. So the fans are still here--they never left.

So now we move forward with a new strategy. I know one strategy being used by some of the artists (Ronnie Laws comes to mind here) is creating a couple of crossover songs to gain airplay on urban or A/C stations. Hopefully, younger listeners will stick around and download some of Ronnie's instrumental cuts as well.

C5
Click to expand...

Look I've stop moping about the loss of FM Smooth Jazz stations I move on to get better music on the web. In today's world as more music stations sprouted on the internet. The number of music FM stations started dying. In today's world we cannot keep crying over the loss of music FM stations. Its like saying we need to bailout the jukebox industry when we have an MP3 player that plays 10,000 to 20,000 songs while a Juke box only plays 100 songs.
 
recto101 said:
Carmine5 said:
If anyone has a reason to sugar-coat the truth about smooth jazz, Dave Koz certainly does. But he told it clear-eyed straight.

From what Dr. George Shaw tells me, people are continually emailing him and asking when he, Tim Heintz or Frank Potenza are releasing new albums or where they're performing. So the fans are still here--they never left.

So now we move forward with a new strategy. I know one strategy being used by some of the artists (Ronnie Laws comes to mind here) is creating a couple of crossover songs to gain airplay on urban or A/C stations. Hopefully, younger listeners will stick around and download some of Ronnie's instrumental cuts as well.

C5
Click to expand...

Look I've stop moping about the loss of FM Smooth Jazz stations I move on to get better music on the web. In today's world as more music stations sprouted on the internet. The number of music FM stations started dying. In today's world we cannot keep crying over the loss of music FM stations. Its like saying we need to bailout the jukebox industry when we have an MP3 player that plays 10,000 to 20,000 songs while a Juke box only plays 100 songs.
Click to expand...

Who's crying? I've got my iPod Touch. I'm good to go. I've long since given up on FM radio and that includes KTWV. Besides I'm not in the desired demographics anyway. Radio doesn't want me, I don't want them.
 
But the Internet wants you, C5, and we haven't given up on your demo yet, ESPECIALLY when it comes to this format. ;D
 
AC Tones said:
But the Internet wants you, C5, and we haven't given up on your demo yet, ESPECIALLY when it comes to this format. ;D
Click to expand...

You're right, AC. And at some point I will work out a strategy for getting web radio in my trusty old Volvo. I'm kind of waiting for the iPhone to come to Verizon (supposedly it will happen late this summer).

c5
 
Carmine5 said:
AC Tones said:
But the Internet wants you, C5, and we haven't given up on your demo yet, ESPECIALLY when it comes to this format. ;D
Click to expand...

You're right, AC. And at some point I will work out a strategy for getting web radio in my trusty old Volvo. I'm kind of waiting for the iPhone to come to Verizon (supposedly it will happen late this summer).

c5
Click to expand...

I currently have a Sprint mobile data plan (Wi-Fi card) for my laptop, and when I go on long trips with the family I rig it up in my car. But I have Verizon as well for my mobile phone, and I think I am going to break down and get a Droid once my Sprint plan expires. One of my listeners has one, and he loves it. BTW, another listener pulls the station in all the time on his iPhone. And the beauty is that you can either rig it up to plug into your car stereo AUX input jack, which comes standard on the face with most systems these days, or use mini RCA plug attachments for older systems. FM radio? What's that? :D
 
AC Tones said:
Carmine5 said:
AC Tones said:
But the Internet wants you, C5, and we haven't given up on your demo yet, ESPECIALLY when it comes to this format. ;D
Click to expand...

You're right, AC. And at some point I will work out a strategy for getting web radio in my trusty old Volvo. I'm kind of waiting for the iPhone to come to Verizon (supposedly it will happen late this summer).

c5
Click to expand...



I currently have a Sprint mobile data plan (Wi-Fi card) for my laptop, and when I go on long trips with the family I rig it up in my car. But I have Verizon as well for my mobile phone, and I think I am going to break down and get a Droid once my Sprint plan expires. One of my listeners has one, and he loves it. BTW, another listener pulls the station in all the time on his iPhone. And the beauty is that you can either rig it up to plug into your car stereo AUX input jack, which comes standard on the face with most systems these days, or use mini RCA plug attachments for older systems. FM radio? What's that? :D
Click to expand...

The Droid might be worth looking at.

Something else I was considering was the MiFi 2200 used in conjunction with my iPod Touch which has WiFi.

http://mobile.engadget.com/2009/05/13/verizon-mifi-2200-review/

It's only 99.99 with a Verizon plan.

c5
 
I will check that out for sure, c5. Thanks for posting the review. At the rate we are going, that one Seinfeld episode where Kramer muses about calling someone in the new millenium by merely "thinking" about them without the aid of a telephone will soon become reality :D.
 
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