First thing to understand--there is no such thing as an easy to use automation system. Second, there are a million and one cheap systems--but if the designer gets tired, or bought out, or goes bust, you will be out of luck. Use an established company. Third, while I hate windows, anyone under 30 grew up on it. Avoid Linux systems unless you want to become a guru and put a cot in a back room at the station.
With that in mind, I would suggest either BSI's Simian, (
www.bsiusa.com) or Prophet systems. Perhaps Media touch-- /www.imediatouch.com; since touch-screen is easy to use for live assist. BSI also has a new system that can use touch screens.
Avoid:
*Systems that require you to buy their computer or use "proprietary" sound cards or switching devices. You want to be able to move the system to another computer when the original computer gets senile, or goes up in a puff of smoke. I just did a quick run to Columbus yesterday (2 1/2 hours each way) to pick up a new XP box; our 4 year old box was getting flaky/ buggy.
*Systems using servers, or complicated networks. With one station, the automation can be in the on-air studio, you can transfer spots into that computer with a simple peer-to-peer network.
Look for:
*Systems that work with simple traffic systems like Natural Log. (If you already have a traffic system, find out what systems they recommend or have worked with in the past).
We've used Simian on our two FM's for the last five years; both stations satellite fed. We use their Wavecart for live sports. With a new computer, a Simian system with traffic software could be set up for about $4,500.00.