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New Bill Would Regulate Online Content Aimed At Kids

https://www.mediapost.com/publicati...ould-regulate-online-content-aimed-at-ki.html

Note this is being proposed in the Senate as of this posting.


Two Senate Democrats proposed a bill Thursday that would regulate the way online sites display and promote content and ads aimed at children under the age of 16.

The Kids Internet Design and Safety (KIDS) Act, introduced by Sens. Ed Markey (Massachusetts) and Richard Blumenthal (Connecticut), would prohibit operators of platforms aimed at users under 16 from using “auto-play” settings on videos. The measure would also ban those operators encouraging young users by offering them “badges” for playing games, or sending them push alerts.

Another provision would prohibit websites from recommending unboxing videos, or other types of influencer marketing, to children and younger teens. The bill would also prohibit sites from recommending content that involves nicotine, tobacco, or alcohol to minors under 16.
 
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