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New call letters on 97.5
- Thread starter nd2023
- Start date
I
imhomerjay
Guest
I know everyone feels the need to ditch call letters, but from a listener's standpoint, will it matter what they are? Just whisper them once an hour and no one will care. Nobody cares that New Jersey 101.5 is still WKXW. 
WKXW doesn't suggest a format (it originally stood for Kickx 101 and a half)imhomerjay said:I know everyone feels the need to ditch call letters, but from a listener's standpoint, will it matter what they are? Just whisper them once an hour and no one will care. Nobody cares that New Jersey 101.5 is still WKXW.
WJJZ does suggest a jazz format. Call letters are published in the newspapers and online listings, so they do matter.
Nick said:WKXW doesn't suggest a format (it originally stood for Kickx 101 and a half)imhomerjay said:I know everyone feels the need to ditch call letters, but from a listener's standpoint, will it matter what they are? Just whisper them once an hour and no one will care. Nobody cares that New Jersey 101.5 is still WKXW.
WJJZ does suggest a jazz format. Call letters are published in the newspapers and online listings, so they do matter.
Bang on! But there has to be a demand for smooth jazz before putting the call letters on the shelf for another smooth jazz station to pick up.
DToTheJ said:
How about it if they shake hands with Davidson media and trade calls...?
http://www.wnow-fm.com/wnow-fm.html
http://www.wnow-am.com/wnow-am.html
Or does "WNOW" mean something important in Spanish?
I
imhomerjay
Guest
Nick said:WKXW doesn't suggest a format (it originally stood for Kickx 101 and a half)imhomerjay said:I know everyone feels the need to ditch call letters, but from a listener's standpoint, will it matter what they are? Just whisper them once an hour and no one will care. Nobody cares that New Jersey 101.5 is still WKXW.
WJJZ does suggest a jazz format. Call letters are published in the newspapers and online listings, so they do matter.
Newspapers? Nobody's reading newspapers for radio listings. I nkow full well they'll change them, but how many people who aren't radio geeks are going to care about what the letters are, or hear "WJJZ...my God, this should be a Jazz station."
Fortunes aren't determined by call signs. MGK used to suggest "Magic," but they've worked just fine for classic rock.
imhomerjay said:
I disagree.
In the Heavier formats, you may have a stronger point but
the calls are a unique way to draw attention in the softer formats.
The quick whispering of the calls somehow draws better attention.
No new call letters pending as of yet. Watch this space...
http://www.fcc.gov/fcc-bin/fmq?stat...&slat2=&NS=N&dlon2=&mlon2=&slon2=&EW=W&size=9
http://www.fcc.gov/fcc-bin/fmq?stat...&slat2=&NS=N&dlon2=&mlon2=&slon2=&EW=W&size=9
imhomerjay said:I know everyone feels the need to ditch call letters, but from a listener's standpoint, will it matter what they are? Just whisper them once an hour and no one will care. Nobody cares that New Jersey 101.5 is still WKXW.
No? What about WMMR? WYSP? KYW?
Call letters are part of a stations branding in the above instances.
T
timbolv
Guest
I Don't think it matters in ALL cases. WODE in Easton Pa is Classic Hits "The Hawk". Their calls date back to "Oldies 99.9" They just never changed them, but the Hawk is still a big moneymaker.kms575 said:imhomerjay said:I know everyone feels the need to ditch call letters, but from a listener's standpoint, will it matter what they are? Just whisper them once an hour and no one will care. Nobody cares that New Jersey 101.5 is still WKXW.
No? What about WMMR? WYSP? KYW?
Call letters are part of a stations branding in the above instances.
I
imhomerjay
Guest
kms575 said:imhomerjay said:I know everyone feels the need to ditch call letters, but from a listener's standpoint, will it matter what they are? Just whisper them once an hour and no one will care. Nobody cares that New Jersey 101.5 is still WKXW.
No? What about WMMR? WYSP? KYW?
Call letters are part of a stations branding in the above instances.
Understood, as in those cases the letters are used as part of the brand. I was referring to cases where the letters aren't used that way.
Does WISX really mean anything to someone who hears it mentioned once an hour (again, non radio types here, not us)? Does WRFF (for that matter, did WYXR make any sense for "Star?)? Did WMWX make people think "Oh, MIX!"? Did Power 99 become any less successful when it held on to WUSL?
Sure, if you use your call letters in--let alone as--your brand, that's a different scenario, and maybe "Now" plans to do that. Unless they do get hold of WNOW, they'll be left with something like WNWP or WPNW (just making those up, with no idea if they're available), which means.....what, to a typical, casual listener?
The impact is marginal and seems to serve more of an exercise in paperwork than having a 'real' impact on listening.
I would say that they're trying to get the WNOW call letters. They refer to the station as WNOW on this page: http://www.greatermedia.com/radio_markets/philadelphia/index.html
Yeziknoradio said:
It pretty much means "NO" because the Spanish language (like French) makes very light use of the letter "W". Although the W key has been getting a bit more exercise in Spanish-speaking regions since the WWW came along...
Nick said:
...so the spanish stations are now WJJZ FM and AM...or...?
I
imhomerjay
Guest
Nick said:
Well, I certainly would always trust Wikipedia as the source for unerring information.
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