Scott Fybush/NERW: WTKU has become WTAA. No word of any format change, not sure what those calls would designate (W-T**s And A**? A spinoff of Spike Radio, no? LOL). Currently, they simulcast sister WTKU-FM (98.3)'s Kool Oldies.
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New calls for 1490AM/Pleasantville
- Thread starter Rockin Rob
- Start date
E
eatspaste
Guest
Rockin Rob said:
It's an exciting new format coming soon to Atlantic City: T&A Radio.
I'll roll tape of the new legal ID!!
Oh, never mind. 1490 never runs a legal ID, that's right.
W
W2ARP
Guest
My guess is WTAA will stand for Talk Air America. Access 1 who owns WTAA-1490 also owns WWRL-1600 in New York City this is an Air America format, so this make some sense (if not $ and cents).
Robert Pantazes, W2ARP
Robert Pantazes, W2ARP
A.Robert Pantazes said:
It actually makes some sense. Nothing that's been tried on 1490 since its purchase by the Green Group has made money (sports, Gospel, R&B, simulcast), and the contour of 1490 overlaps the bluest portion of a blue state.
A turnkey automated Progressive Talk operation would have next to no expenses, and might actually pull in some billing.
A.Robert Pantazes said:
You may be right about this. Jon Elliott claimed during his show the other night that Air America is picking up 6-7 new affiliates in the next few weeks. The only market he named was Atlantic City. I posted on my blog that 1490 was perhaps the most obvious choice.
I didn't realize that the WTAA calls were picked up so recently. That adds more credibility to the rumor.
http://ltradio.blogspot.com/2007/06/rumor-air-america-adding-6-7-new.html
E
eatspaste
Guest
pabsungenis said:
With 400 watts sitting on sand at 1490 AM, it better do something to target Atlantic City and Pleasantville -- period.
eatspaste said:
My point exactly. Pleasantville and Atlantic City are the most Democrat-leaning area of a Democratic leaning state.
A
Al Johnson
Guest
This sounds like an LMA, which is what Air America has with Access 1's WWRL in New York.
Before this Air America leased time on WLIB, owned by Inner City Broadcasting Corp. They got ICBC to clear two Air America shows on WDAS in Philadelphia (preceded by local Black talk shows and followed by gospel). That lasted about a year. WDAS bailed out and didn't do any better with any they tried afterwards. They sold the station and it flipped to alternative and still is not getting an audience.
Now the new management is trying the same thing, on a station the owners have let lay fallow (simulcasting). Will it be an Air America turnkey or will it simulcast WWRL, dropping Air America for Sam and Army (Armstrong Williams, the columnist who took payola to write columns favorable to Bush), Alan Colmes (Hannity's whipping boy, whom many liberals despise) and some late night local shows? The stronger lib-talk stations take Stephanie Miller, Ed Schultz and Mike Malloy instead of Air America offerings. WLIB is a weak performer and the turnkeys are weak performers.
Will either Air America or Access 1 spend any money to promote the new line-up? Based on past history, probably not. Even within the limited (and economically depressed area) their weak signal reaches, a good chance nobody will know it's there. And we have a Black broadcaster, with a signal covering a mostly Black inner city area, running a White format. Doesn't sound like a recipe for success. Air America would be better off taking their money and trying their luck at the slots.
Before this Air America leased time on WLIB, owned by Inner City Broadcasting Corp. They got ICBC to clear two Air America shows on WDAS in Philadelphia (preceded by local Black talk shows and followed by gospel). That lasted about a year. WDAS bailed out and didn't do any better with any they tried afterwards. They sold the station and it flipped to alternative and still is not getting an audience.
Now the new management is trying the same thing, on a station the owners have let lay fallow (simulcasting). Will it be an Air America turnkey or will it simulcast WWRL, dropping Air America for Sam and Army (Armstrong Williams, the columnist who took payola to write columns favorable to Bush), Alan Colmes (Hannity's whipping boy, whom many liberals despise) and some late night local shows? The stronger lib-talk stations take Stephanie Miller, Ed Schultz and Mike Malloy instead of Air America offerings. WLIB is a weak performer and the turnkeys are weak performers.
Will either Air America or Access 1 spend any money to promote the new line-up? Based on past history, probably not. Even within the limited (and economically depressed area) their weak signal reaches, a good chance nobody will know it's there. And we have a Black broadcaster, with a signal covering a mostly Black inner city area, running a White format. Doesn't sound like a recipe for success. Air America would be better off taking their money and trying their luck at the slots.
Two "black" formats were tried on 1490. (I should know, I programmed one of them.) Unfortunately, the competition from more established stations (and stations on FM) was too much.
Al Johnson said:
You mean WHAT/1340. They were Inner City's fomrer Philly Station. They're the one's that got sold and went alternative as SKIN RADIO.
WDAS was a Gospel formatted station owned by Clear Channel. It's now WUBA "RUMBA 1480". It replaced RUMBA 104.5, which is now alternative WRFF "RADIO 104.5".
N
number one fan
Guest
pabsungenis said:
An unfortunately, liberal talk is a "white" format. The signal reaches a mostly black population area. This station might do OK with Radio One's urban talk network (Dyson/Sharpton/Stews) but not with Air America's liberal talk.
Past history shows that even operating as a computer-in-a-closet, Air America on weak urban signals doesn't bill enough to pay the electric bill, unless Air America is paying to get their shows cleared like they are in New York and other markets. They'd do better with a brokered format or foreign language.
There's been nothing on any new affiliates for Air America on any of the radio industry news sites. Nothing. Just a rumor from a talk show host in San Diego, 3000 miles away from the Air America office water cooler.
amfmsw said:
So... what's the new format?
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