You must have blinked your eyes (or your ears). That women's talk format on 660 promptly died the same day the network shut down (late summer?). For that matter, I'm not sure Greenstone Media (the national net providing most of the women's talk) lasted a full six months on the air. I caught it one summer weekend while driving around Daphne. Whatever I heard, it certainly wasn't memorable enough to root for its success.
Still, simulcasting WGOK 900 on the former WDLT-AM is a waste. They should do something different or possibly sell 660 off to a local outfit.