> A lot of questions remain unanswered:
>
> 1. If the "Dr. Phil at 5" strategy has worked so well for
> other CBS O&Os, why hasn't it done so in Boston?
because sandwiching him between 4 and 6 casts was an idiotic move.
>
> 2. Obviously no-one's ever going to match Oprah's numbers at
> 4pm, and I get the general sense BZ isn't trying to compete
> with CVB yet. But with anchor teams as established as Randy
> Price and Caterina Bandini and David Wade and Maria
> Stephanos (25's 5pm numbers are actually quite promising),
> can CBS4 truly compete at 5pm? My best guess is "no,"
> especially now that the evermore popular Heather Unruh
> occupies that slot at Channel 5.
>
yes, because they have a 4pm cast which establishes a beachhead. the 4pm cast audience is much smaller than the 5 pm or 6 pm cast and skews more female. but a station that hooks viewers in the late afternoon may be able to hold them into early evening news. that's their strategy now. 7 has been consistent at 6pm. 4 is looking for the same thing - consistency and close the gap between 3rd and 2nd.
> 3. All together now: WHAT ABOUT 11PM?! I get the sense that
> Marenghi is ignoring the proverbial elephant in the room.
> CBS's national primetime lineup is the runaway leader, so
> why do so many people switch to 5 or 7 at 11? Adding an hour
> of news at 5pm, especially when your predecessor took it off
> the air in the first place in order to try and better
> compete is just an attempt at a mea culpa, and it's almost
> certainly not going to do them any favors at 11.
>
cbs is not a runaway leader. they're in dead heat with abc.
what about it? 4 hasn't won an 11pm cast since 1994 and they're not
about to start winning with what they have in-house.
> 4. Even if they do put Jack on at 5, 6, and 11, is it really
> going to help them when local media critics often attack
> Lisa Hughes as a weak link? (...and Binswanger as an even
> weaker link!)
>
>
4 has been 3rd under liz and jack and way before lisa hughes got there.
which local media critics? they're none left. lisa has been on with joe, josh and jack and nothing. time to stop blaming male anchors.
>
> Max from BTVN