New CC Rimshot to be at 93.1 - Format ideas?

[Hunter]

CC Pollack Pines rimshot into sac coming to 93.1 as soon as June, won't be the great signal that Auburn sister rimshot KHYL is: http://www.fcc.gov/fcc-bin/FMTV-service-area?x=FM1277201.html
So what format will they try? CC is pushing their erockster format initiative. Will they try it or do something else? Another post on this board mentions that they are looking for a strong imaging voice for a new station and from the looks of the description of who they are looking for, they want someone with intensive production skills....something that usually lends itself to rock over country, ac, etc. Or is that post for something changing at Jack?

As a side note, CC is changing class and channels on a Modesto signal (KOSO) to make room for the new station.

 

[Big D]

My initial thoughts were La Preciosa, since it's a proven successful format and would be cheap to run. However, CC's imaging voice ad suggests an English-speaking music format. Hmmm...current FM format holes in SAC??

I would love to see a AAA or even a 50/60's oldies station. I think we can rule out a simulcast of KFBK or KSTE talk on FM.

Even though this is a B1 rimshot, 20.5kw at over 3000' elevation is nothing to laugh at.

 

[Michael Rivers Kramer]

My initial thoughts were La Preciosa, since it's a proven successful format and would be cheap to run. However, CC's imaging voice ad suggests an English-speaking music format. Hmmm...current FM format holes in SAC??

I would love to see a AAA or even a 50/60's oldies station. I think we can rule out a simulcast of KFBK or KSTE talk on FM.

Even though this is a B1 rimshot, 20.5kw at over 3000' elevation is nothing to laugh at.

If you look at an FCC map (or radio locator), it looks like a rimshot. If you look at an longly-rice map, it puts a 70 dbu (city grade) over most of the Sacramento market and at least a 64 dbu over Stockton. KHYL is more than a rimshot as well. A rimshot would be a station like...KXSE 104.3 or KCCL 92.1...Which coinceidently is a Class A on the same tower of the new 93.1, but with less power.

AAA would be nice for Sacramento, but would be slow to build. A 50's 60's format would not make much money since the most of the audience would be outside the 25-54 demo.

It's not unlike a compnay to market a new Spanish language station using English language promos. Sonce Clear Channel only has Entravision and Bustos to compete with and not Univision radio or SBS, they might do okay with the La Preciosa format. The only issue is that the total Spanish language audience share 12+ is less than SEVEN percent for Sacramento. It would higher for 18-49.

With the PPM coming it this summer, the younger formats will see phonemenal growth.

Here in LA, the KIIS cume has almost trippled.

Clear Channel doesn't have anything that appeals to the younger audience in this market....No Alternative, Rock or CHR. CC may try to force themselves in.

The station would need to complement.... KHYL, KQJK and KGBY as well as those lovely AMs.

 

[Hunter]

My initial thoughts were La Preciosa, since it's a proven successful format and would be cheap to run. However, CC's imaging voice ad suggests an English-speaking music format. Hmmm...current FM format holes in SAC??

I would love to see a AAA or even a 50/60's oldies station. I think we can rule out a simulcast of KFBK or KSTE talk on FM.

Even though this is a B1 rimshot, 20.5kw at over 3000' elevation is nothing to laugh at.

If you look at an FCC map (or radio locator), it looks like a rimshot. If you look at an longly-rice map, it puts a 70 dbu (city grade) over most of the Sacramento market and at least a 64 dbu over Stockton. KHYL is more than a rimshot as well. A rimshot would be a station like...KXSE 104.3 or KCCL 92.1...Which coinceidently is a Class A on the same tower of the new 93.1, but with less power.

AAA would be nice for Sacramento, but would be slow to build. A 50's 60's format would not make much money since the most of the audience would be outside the 25-54 demo.

It's not unlike a compnay to market a new Spanish language station using English language promos. Sonce Clear Channel only has Entravision and Bustos to compete with and not Univision radio or SBS, they might do okay with the La Preciosa format. The only issue is that the total Spanish language audience share 12+ is less than SEVEN percent for Sacramento. It would higher for 18-49.

With the PPM coming it this summer, the younger formats will see phonemenal growth.

Here in LA, the KIIS cume has almost trippled.

Clear Channel doesn't have anything that appeals to the younger audience in this market....No Alternative, Rock or CHR. CC may try to force themselves in.

The station would need to complement.... KHYL, KQJK and KGBY as well as those lovely AMs.

Here in L.A. Amp Radio also appears to be taking off like wild fire. Perhaps CHR is in the offing, however to read the ad for imaging talent, they are seeking "...Imaging Specialist for adult targeted music stations." Then again, what CHR station does not claim to be targeting young adults, even though the bulk of their audience may be teens.

PPMs have shown CHRs and Rock formats to do well, but they have not been especially kind to spanish formats. It would be great to see one of their AM products on FM, but that is not CC's MO. They will play to PPMs and do something targeted to the younger english speaking audience.

 

[ContactLenz]

As I stated before many times and months ago here, AAA would work based on that Sac is a good Rock town.

98 has the hard edge
The Eagle has the classic rock/hits demo.

AAA would be for those 25-54 affluent looking for something more current/new in the music why still embracing rocks roots.

Easy to program if done right (which is key and concern with CC) and can be done fairly inexpensively.

No one else plays those artists that have the AAA feel, well rarely the Eagle with U2. But you have them as a core, with Dave Matthews, the Fray, the more acoustic unique songs from Classic rock staples Zeppelin, the Who, Pink Floyd, but songs you do not often hear on the other rock stations (balance and proportion).

MRK is somewhat right in saying it will take some patience, but I do believe within 9-12 months you could have numbers better than The Zone (ain't sayin much), but that is the only station, sort of, that would share any little simlarity (and very little, they are still too greasy kid stuff like in music and approach)

CC has many good examples of AAA in their cache of stations, some of the best/most successful around, so it is not like they wouldn't have folks to lean on to make it work.

But what the hell do I know?

 

[Madmansam]

I recall when 100.5 used to be AAA as THE POINT. Actually it was around 1992 or 93, I guess since The Point started out as a NAC station ( what would Smooth Jazz today, I guess). I don't know if the change occured before or after its sale to Brown Broadcasting? It sounded pretty good. It only lasted a few years.

 

[RadioStarOne]

Anyone at home with a decent roof top FM Antenna or inside antenna for that matter has a dial to listen to that is a cramped overcrowded wasteland of signals! Does Sacramento really need another station or two to make it even more so? I don't think so the slices of the 100 shares just keep on getting smaller and smaller! Why bother?

Look for a news/talk operation in the near future here in Sacramento. Its coming whether you like it or not. Just watch the ratings for The New FM KMJ in Fresno. The better it does the more likely we will have an FM News/talk station here again.

 

[Michael Rivers Kramer]

Anyone at home with a decent roof top FM Antenna or inside antenna for that matter has a dial to listen to that is a cramped overcrowded wasteland of signals! Does Sacramento really need another station or two to make it even more so? I don't think so the slices of the 100 shares just keep on getting smaller and smaller! Why bother?

Look for a news/talk operation in the near future here in Sacramento. Its coming whether you like it or not. Just watch the ratings for The New FM KMJ in Fresno. The better it does the more likely we will have an FM News/talk station here again.

I don't agree (from a listener stand point) that there are too many choices. Sacramento is not as nearly "over-radioed" as Fresno, Honolulu, San Diego (Many 2nd adjacents from Tijuana...6 are in english) relative to population. Reno, with 20 percent of Sacramento's population, has just as many full market signals.

Sacramento in fact, is an above average revenue market per-capita.

Also, how many people actually put a roof top antenna to listen to FM these days?

I do agree that the future for News Talk will be on FM since a whole generation (who have never listened to AM radio) have aged or are aging into the 25-54 demo.

 

[newsperson]

Newsperson responds:

I don't believe that it is the same tower. At NAB in Las Vegas I talked to a transmitter building company who just delivered a new TX building (to Placerville) for 25K. It's a new tower site and only one transmitter is going in the building, If you look at your link the transmitter site is South of Placerville, which appears to be different from 92.1.

Clear is Channel is certainly spending some significant money on this project.

The building is not at the site yet, so it will be another week or so before we hear the real coverage. My betts are that it will be better than 92.1

What are your thoughts on this?

Newsperson

 

[Michael Rivers Kramer]

Newsperson responds:

I don't believe that it is the same tower. At NAB in Las Vegas I talked to a transmitter building company who just delivered a new TX building (to Placerville) for 25K. It's a new tower site and only one transmitter is going in the building, If you look at your link the transmitter site is South of Placerville, which appears to be different from 92.1.

Clear is Channel is certainly spending some significant money on this project.

The building is not at the site yet, so it will be another week or so before we hear the real coverage. My betts are that it will be better than 92.1

What are your thoughts on this?

Newsperson

Both KCCL and KHJQ 93.1 share the same coordinates:

38 38 10 North
120 38 14 West

It's possible that they are using the same tower with different buildings for the transmitter or they are building a tower right next to the axisting one. When the CP mod was applied for, I believe that it was mentioned that they intended to move to an existing tower.

This IS a different location than the one they used for 93.3 as a class A, which was only on the air for a few hours to get the license to cover.

 

[DaveBayArea]

Both KCCL and KHJQ 93.1 share the same coordinates:

38 38 10 North
120 38 14 West

I just learned something new. All this time I thought KCCL was on the channel 29 TV tower North of Plymouth. This explains a lot.

Dave B.