Murray Lyons, The StarPhoenix
Published: Tuesday, May 29, 2007
Regina's Harvard Broadcasting will have an opportunity to prove whether a traditional commercial radio station in Saskatoon can recapture a good segment of the youth market, which appears to have tuned out of local radio and is listening to music downloaded to MP3 players.
The Canadian Radio-television and Telecommunications Commission (CRTC) announced Monday that Harvard, owners of three radio stations in the Regina market, is the only new applicant to be allowed to open a commercial radio station in Saskatoon.
Michael Olstrom, Harvard's general manager, says the new Saskatoon station -- which will play contemporary pop, rock and "urban" or rap music aimed largely at 14 to 24-year-olds -- could be on the air late this year. However, he says other company commitments to a new radio station in Fort McMurray will likely mean the new station won't hit the airwaves until early 2008.
[EDIT]
http://www.canada.com/saskatoonstar....html?id=6b81169e-559d-479e-bcc8-d320fa6c4bc1
[EDIT-link corrected]
Published: Tuesday, May 29, 2007
Regina's Harvard Broadcasting will have an opportunity to prove whether a traditional commercial radio station in Saskatoon can recapture a good segment of the youth market, which appears to have tuned out of local radio and is listening to music downloaded to MP3 players.
The Canadian Radio-television and Telecommunications Commission (CRTC) announced Monday that Harvard, owners of three radio stations in the Regina market, is the only new applicant to be allowed to open a commercial radio station in Saskatoon.
Michael Olstrom, Harvard's general manager, says the new Saskatoon station -- which will play contemporary pop, rock and "urban" or rap music aimed largely at 14 to 24-year-olds -- could be on the air late this year. However, he says other company commitments to a new radio station in Fort McMurray will likely mean the new station won't hit the airwaves until early 2008.
[EDIT]
http://www.canada.com/saskatoonstar....html?id=6b81169e-559d-479e-bcc8-d320fa6c4bc1
[EDIT-link corrected]