Casey said:
Now this should be interesting. I don't think it is a good move. KRQN was not doing too bad considering weak coverage.
KZIA has a very loyal and dedicated listener base. Taking on KZIA will be a difficult fight that I don't see them winning. Not to mention that KRQN does not reach Coralville nor Iowa City with acceptable coverage. It is only sort-of listenable in Iowa City. Without good Iowa City coverage, KRQN is not going to get anywhere. This is one of the things holding back KKSY (among many, many, other things.)
After taking some time to see what happens, the format change was a terrible move. Why bother trying to go up against KZIA when every single song they play can be heard on KZIA. There are portions of Cedar Rapids where KKHQ in Waterloo comes in better than KRQN. A more Rhythmic format might have had a better shot at gaining some traction as it would be something different. Another case of a edict that come down from people in Atlanta at the Corporate level that don't really understand the market.
Speaking of KKSY, I wonder if the changes about to take place in upper management will affect the future of that station. Sounds like John Laton quit rather than be forced to cut at his stations even more, though I don't know how much more they can cut at Clear Channel Cedar Rapids/Iowa City/Quad Cities. The man has principles, which I can respect.