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"New" Classic Country Format

TimmyWA

TimmyWA

Sirius Satellite Radio nailed it with their Prime Country (#61)! I no longer subscribe but that was all I found myself listening to. I really liked the 90's based library. If you think about it, most of today's country had it's roots in the early-mid 90's. Garth really spurred the genre into the limelight. You had Clint Black, Clay Walker, Shania Twain, Faith Hill, Tim McGraw, Kenny Chesney, John Michael Montgomery, Brooks & Dunn. All those and tons more who really defined Country as a more hip and current Country.

This is not a debate on whether Country purists think the current music is actually country or not. This is what is now selling in stores and online.

Can FM radio launch a 90's centered Country station? I know Sacramento just launched an all 90's station that even includes a Garth tune! That demographic is really starting to come to light now. I first listened to a country station in 1992 and have been hooked, 100% since then on this great music. I'm turning 33 this year too. Seems pretty prime.

What are your thoughts? Are there consulting groups out there looking at this now? I think it makes a lot of sense. Especially as a cluster that may already have a new country station. Slight adjustments to their playlists and no problemo. I'd love to hear some of those one or two hit wonders of the 90's like Rick Trevino, Wade Hayes, The Tractors.... It would be incredible.
 
Sounds quite a bit like the direction this country format is targeting:

"Country's Biggest Hits"

http://www.thenewbp.com
 
90s country is good, but Prime country is mainly 90s and 00 gold country (not really recurrant as most songs are from 2001 or 2002, and most are the same songs country radio outside the top 40 stations beat to adnausim in the south here.

I would love a station that would do 90s on sat radio or even online, but you'd have to include many of the songs that didn't make the top 10 or is in burn out hell as many songs from the 1990s (Like a favorite of mine , Restless Heart's "Dancy's Dream" that was top 5) are passed over for "When She Cries" which didn't crack top 10 if I remember among other songs)
 
I like my station just fine.

80s based, hip-sounding in a country way (obviously not what today's teenage girls would call hip, but it doesn't sound like it's for old people), lots of 60s and 70s classics too with just enough of the greatest pre-1960 material.

No DJs except in the morning; the afternoon DJ had to move to mornings when the morning host apparently retired. He was old. But the recorded voice they have doing station IDs is pretty lively.

The 90s are when country started going downhill. Other than Alan Jackson, George Strait and maybe some Clint Black and Vince Gill, forget it.
 
You can't really say country started to decline in the 90's!! Sure, if you're strictly tied to the traditional sound of 80's or earlier Country/Western.... But in all aspects the 90's really started bringing actual money and excitement to the genre. It put butts in the seats at huge venues that were never dreamed of for Country.

As mentioned, this isn't a discussion for purists vs new country fans.
 
I was listening to Real Country in the mountains.

On Saturday, it was pretty much all old songs and it sounded GOOD.

On Sunday nearly everything seemed to be from the last 20 years for some reason. I have to admit because of the particular songs chosen, it still sounded good.

East of Asheville the signal wasn't too good but just to the east they have Classic Hit Country. "No 'Hot New Country' here!" they say. I did hear Brooks and Dunn but I guess it wasn't too bad. Certainly better than a couple of years ago when they played Lonestar.
 
Actually I find right around the young country phase in the mid 1980s, there is a sound that pretty much resonates to about 2002 or so but you have to choice pick as the early 2000s started to become pop country hard (with many memorable forgotten "Hits")

Basically I've listened to Prime country 61, and the station sounds mostly like the same stuff most people burnt out on a few years ago, before either adding more 1980s or moving it a lot of the later artists
 
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