> > > Good luck to Huntley with the cluster. He is going to
> > need it. Is he the same DOS that was NOT making budget
> with
> > the previous GM, so for that, he is named the new Market
> > Manager.
> >
> > From what I see and hear, everybody got a little carried
> > away in their 2005 budgeting. I don't know for sure, but I
>
> > suspect a lot of people are missing budget, even as they
> are
> > busting their humps to eek out single digit gains over
> last
> > year. Besides, do they have product problems to overcome
> or
> > not? I don't know myself but others seem to think so.
> >
>
> In general radio folks like us tend to think everything is
> broken and needs to be fixed. I catch myself doing that. But
> when you look at the Clear Channel Cluster, things really
> aren't so bad. The days of WCOS and WNOK pulling double
> digits are over for good. But that doesn't mean start making
> whoesale changes to the product. The general format
> selection of the cluster is good and it makes sense. Sure,
> things can be tidied up a bit, but there isn't a single
> station in Columbia that you can't say that about.
>
> If there are issues, it seems to me that they are a result
> of corporate operations and promotions budget cutting and
> general cheaping out. Clear Channel made some bad decisions
> early on that are affecting the stations now.
>
> First, they are probably to thin on the ground on the
> operations side. You need bodies to do a first class product
> and the folks there are stretched too thin. Now, even in the
> major markets, CCU is cutting folks -- from KIIS to KDWB to
> WEBN to WWWDC, Clear Channel has cut the number of
> programming and operations folks to bone. That means active
> formats like WCOS and WNOK don't have the folks they need to
> really do those formats justice in the face of competition.
>
> Second, losing the Gamecocks was a terrible blow to WVOC.
> WVOC used to depend on the big kick USC sports gave the
> station in the fall book. The games by themselves barely
> broke even given the hefty rights, but the gain in national
> and regional revenue due to the huge bump in the fall always
> made up for it.
>
The Clear Channel mindset has sent a formerly highly respectable cluster into the depths of mediocrity. A sales guy like Huntley will probably not bail them out; his focus will be on revenue and making the numbers, to get his bonus and keep his job.