• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

New Clear Channel hires in Greenville

Readers, Posters, Members of the Think Tank, Terry Funk fans, Memebers of the Hip-hop Depreciation Society,...
Every once in a while we hear from those like MarkSC. They surface, much like the oil in a bottle of cheap salad dressing.
This, in typed, posted form is the drivel of the Know it all, yet Know nothing wing of alleged broadcasters. Blassie refered to them as "Pencilnecks"! They use addresses such as "Babe" or "Dude" to appear Hip or with it. I truthfully stated that I, and some others would work on the air for 25k, +plus benefits. Speaking for them, and myself, most of us have already made our money in either Radio and/or TV. That meaning...most of us..."myself"...are debt free! I feel it is safe to say here that our Post Pooper, MarkSC...is not debt free. Debt free, semi-retired, headphones on a hook, Broadcasters...don't beg! Absolutely, none..."Not One"...of us are short on talent, and have Done...more than you will ever Do!!
Most of us were pulling a 10-share...when you were in diapers, red faced, and grunting-out a hands-free sculpter!
 
hey marv hand me the hat on a bitterness scale of one to ten i am a twelve. i made my money in radio which means the government or inheritance is supporting me. radio is different than when i was in it twenty years ago but i was somebody. did i tell you i was somebody? i still think that i am a name here and i cant believe that radio companies are not hiring people who played carts and are personalities like me. i was screwed by the boobs who call themselves consultants and owners i am worth 10 shares no matter what kind of music i am playing. did i tell you i was somebody?
 
freqdev said:
hey marv hand me the hat on a bitterness scale of one to ten i am a twelve. i made my money in radio which means the government or inheritance is supporting me. radio is different than when i was in it twenty years ago but i was somebody. did i tell you i was somebody? i still think that i am a name here and i cant believe that radio companies are not hiring people who played carts and are personalities like me. i was screwed by the boobs who call themselves consultants and owners i am worth 10 shares no matter what kind of music i am playing. did i tell you i was somebody?
Click to expand...

Hey freq, you forgot to do that in your best Foghorn Leghorn voice.
 
awp69 said:
Even though they still were dragging the 70s songs along with them, I actually think there were less "safe" right after the flip. Things like Florence and the Machine and more aggressive 90s/2000s rock seem to be diminishing and the songs they are adding are fairly mainstream CHR and even rhythmic (ie., songs you can already hear on places like B93.7). I'd rather hear some adult alternative/modern rock that we don't hear. There is less 70s, which is good. Guess I can understand the safe attitude given the track record of Hot AC in the South.

They were relatively fast with Kelly Clarkson, but the song is like #2 on the Billboard charts so it wasn't too much of a stretch. Still, it's good to hear ANY new add on MY.

*** still waits for a decent new rock station ***
Click to expand...
I noticed they've quit playing Foster The People as well. Rhythmic/pop is safer than rock. They go much more rhythmic sounding at night. Hot AC as a format, though, has gotten more rhythmic (was mostly rock in the 90s-early 00s), so it's just a minor tweak.
I don't think they play anything from before 1980. I looked at the Mediabase playlist and nothing on there was released before then. I also noticed on their Mediabase chart that they're giving a handful of songs upper 30s-low 40s spins a week...quite a change from when they first started, the average spin was around 25. Last I checked (it varies, though), most Hot AC's heaviest song rotation is 60-70 plays a week.

Any thoughts on the WSSL hire from any country listeners? That's actually more important than the one at MY, but I don't listen to country, so I can't really judge.
 
MY is just becoming hard to read period. One day I think they sound better. The next, not so much. This goes particularly with their 80s/90s/2000s picks. Yesterday, I heard the Killers and AC/DC (which was strange because it had seemed they had dropped those harder rock songs I first heard a few weeks ago).  The day before I heard "Total Eclipse of the Heart" --- again. Today, I heard Fall Out Boy's "Gives You Hell".

Oh well, I overanalyze the station. Just seems they aren't consistent and, still, are slow with new adds. Both of those things spell trouble to me. Chuck is different and can get away with a strange mix here and there. MY doesn't seem to know where it wants to go at times and I think they do need to be more consistent (not repetitive, but more consistent in the style of music they play).
 
awp69 said:
MY is just becoming hard to read period. One day I think they sound better. The next, not so much. This goes particularly with their 80s/90s/2000s picks. Yesterday, I heard the Killers and AC/DC (which was strange because it had seemed they had dropped those harder rock songs I first heard a few weeks ago). The day before I heard "Total Eclipse of the Heart" --- again. Today, I heard Fall Out Boy's "Gives You Hell".

Oh well, I overanalyze the station. Just seems they aren't consistent and, still, are slow with new adds. Both of those things spell trouble to me. Chuck is different and can get away with a strange mix here and there. MY doesn't seem to know where it wants to go at times and I think they do need to be more consistent (not repetitive, but more consistent in the style of music they play).
Click to expand...
I admit that I overanalyze it too, but this market's been so boring for so long, that it's kind of fun to watch and analyze these stations that finally change something ;) I know they aren't programming to me, but whatever. I listened to them tonight and honestly, got bored. At first, it sounded good at night, but lately, with them just playing 'safe' 90s, 00s, and currents from 7-12, it sounds restricted. They do play some stuff at night that they won't play during the day (Fray's "Heartbeat", Usher's "Without You", Rihanna's "We Found Love", Gavin DeGraw's "Not Over You", Daughtry's "Crawling Back To You", Katy Perry's "One That Got Away" come to mind, why they don't play them during the day is beyond me) I noticed more rhythmic tracks like Justin Timberlake and Usher's OMG.
Still, it's way better than Delilah.

I feel that if people want new music, they're going to go to 93.7, and if they want variety with some new music, they're going to go to 98.9 - I just don't know if there's a big enough audience inbetween that, at least in this market. If it was Hot AC, that was heavy on new music, I think they'd have a better chance...I get what they're trying to do, but they really are in a tough position. By summer, we'll hopefully know where this will eventually lead.
 
i think that people who post here are out of touch as to potential listeners online habits versus their radio listening habits. you gotta play the hits.
 
In additon to their poor choice for new AM drive, MY's music selection seems to by scattered, fragmented...as if it may be arrived at by a group or commitee. I do agree with one poster that stated...You Gotta Play The Hits. However, there can be many variables to what that actually is, due to...Too Many Cooks Spoiling The Soup. You have the local OM/PD, the intrusive Corp PD, and/or the hemroidal Consultant. Then, you have all the fodder coming from the labels. It is a difficult donkey to pin the tail on, but when the ratings flop, no one seems to loose their job? The hand of fate, minus the boney finger of blame.
MY is after the women listeners, and that's easy to see...Tube Top Rock For Bolegg-id Cougars! Since the playlist is all over the place, I don't see a good book. A full airstaff would be my recommendation.
 
I know they're trying to be 'fresh', but the more I listen, the more stale they sound. It's just the same 100? songs from the 2000s over and over again with a couple dozen currents/recurrents and some 90s with a couple 80s an hour. I don't see it gaining much traction or outperforming Magic.
 
This afternoon around 3:30, I heard "Total Eclipse of the Heart" on My. Just over an hour ago, I heard "Party Rock Anthem." Bonnie Tyler and LMFAO on the same station? Uh...NO. One or the other, but not both.

I think those incidents encapsulate My 102.5's problems perfectly. They refuse to pick a side of the AC/Hot AC fence and as a result, it sounds like a mess. If they think an ill-fitting 80s ballad once an hour is going to save listeners from defecting to Magic, they are sadly mistaken. What's worse is that the minimal current material they DO play, rather than differentiating them from other in-market stations, overlaps directly with B93.7 (LMFAO and Guetta). Their music strategy is misguided at best, and the personalities and imaging are not amazing enough to compensate.

The music cycle has been rather kind to Hot AC recently, and I frankly don't understand why CC won't bite the bullet and move 102.5 all the way over. It's doing well in lots of markets. True, there aren't many in the Carolinas. However, in the Southeast, Star 94 in Atlanta is performing wonderfully, FM100 in Memphis consistently does well, WRMF in West Palm is a powerhouse, and while The Link in Charlotte isn't my vision of how Hot AC should be executed, they've clearly developed a following. True, these markets are more fragmented than Greenville, but the format is undeniably viable.

If I were programming WMYI, I'd take a good, hard look at what Star/Atlanta is doing. ATL is a fairly conservative market, musically and otherwise, and Star is wedged between an AC that's skewing younger and a somewhat conservative CHR (all of this sound familiar yet?), both of which rank highly themselves. Regardless, WSTR's ratings have been excellent, and it's not a coincidence. From the music to jocks and imaging, the station is expertly crafted to superserve the HAC demographic and occupy a specific market niche. I think My 102.5 would be well-advised to follow suit.
 
TheMusicMan said:
This afternoon around 3:30, I heard "Total Eclipse of the Heart" on My. Just over an hour ago, I heard "Party Rock Anthem." Bonnie Tyler and LMFAO on the same station? Uh...NO. One or the other, but not both.

I think those incidents encapsulate My 102.5's problems perfectly. They refuse to pick a side of the AC/Hot AC fence and as a result, it sounds like a mess. If they think an ill-fitting 80s ballad once an hour is going to save listeners from defecting to Magic, they are sadly mistaken. What's worse is that the minimal current material they DO play, rather than differentiating them from other in-market stations, overlaps directly with B93.7 (LMFAO and Guetta). Their music strategy is misguided at best, and the personalities and imaging are not amazing enough to compensate.

The music cycle has been rather kind to Hot AC recently, and I frankly don't understand why CC won't bite the bullet and move 102.5 all the way over. It's doing well in lots of markets. True, there aren't many in the Carolinas. However, in the Southeast, Star 94 in Atlanta is performing wonderfully, FM100 in Memphis consistently does well, WRMF in West Palm is a powerhouse, and while The Link in Charlotte isn't my vision of how Hot AC should be executed, they've clearly developed a following. True, these markets are more fragmented than Greenville, but the format is undeniably viable.

If I were programming WMYI, I'd take a good, hard look at what Star/Atlanta is doing. ATL is a fairly conservative market, musically and otherwise, and Star is wedged between an AC that's skewing younger and a somewhat conservative CHR (all of this sound familiar yet?), both of which rank highly themselves. Regardless, WSTR's ratings have been excellent, and it's not a coincidence. From the music to jocks and imaging, the station is expertly crafted to superserve the HAC demographic and occupy a specific market niche. I think My 102.5 would be well-advised to follow suit.
Click to expand...
A slow ballad by Spandau Ballet, Heart (they've recently started playing "These Dreams" which has no place), or Bonnie Tyler isn't going to keep any listeners from going to Magic or, now even Chuck. Those are more likely to turn way more off than attract. They need to carve their own niche. The audience that wants that kind of material and not the new stuff like LMFAO or Gym Class Heroes is gone and has been long gone from MY. They are getting a little bolder, playing stuff like "I Kissed A Girl", but I think I heard them play some slow, wretched 80s tune after it yesterday.

They daypart, so that makes it even more confusing - David Guetta, Rhianna/Calvin Harris, new Katy Perry, Gavin DeGraw Fray, etc., which they should be playing all the time, are dayparted to nights (when they play no 80s), and they run the Hot AC Premium Choice feed from Clear Channel during overnights. So really, there are 3 different "sounds" going on. There's no rhyme or reason to what they do. Honestly, it's painful to listen to. The playlist is structured to where they have 9 currents in "heavy" rotation, only play 2 an hour, and add a couple new ones a month. They will not survive using that strategy.

Star 94 in Atlanta has amazed me lately. They aren't extremely cutting edge for Hot AC, neither is FM100, which is understandable given the markets. Star's is the approach I'd like to see on MY. At least then we could see they tried with straight Hot AC. When WMYI went to the "fresh, new sound", they should have gotten a new PD, since they were failing with AC. If they couldn't program AC successfully, what makes this any different? It seems like they just stab around in the dark to see what works. Unfortunately, they seem to think this is the way to do it.
 
TheMusicMan said:
This afternoon around 3:30, I heard "Total Eclipse of the Heart" on My. Just over an hour ago, I heard "Party Rock Anthem." Bonnie Tyler and LMFAO on the same station? Uh...NO. One or the other, but not both.

I think those incidents encapsulate My 102.5's problems perfectly. They refuse to pick a side of the AC/Hot AC fence and as a result, it sounds like a mess. If they think an ill-fitting 80s ballad once an hour is going to save listeners from defecting to Magic, they are sadly mistaken. What's worse is that the minimal current material they DO play, rather than differentiating them from other in-market stations, overlaps directly with B93.7 (LMFAO and Guetta). Their music strategy is misguided at best, and the personalities and imaging are not amazing enough to compensate.

The music cycle has been rather kind to Hot AC recently, and I frankly don't understand why CC won't bite the bullet and move 102.5 all the way over. It's doing well in lots of markets. True, there aren't many in the Carolinas. However, in the Southeast, Star 94 in Atlanta is performing wonderfully, FM100 in Memphis consistently does well, WRMF in West Palm is a powerhouse, and while The Link in Charlotte isn't my vision of how Hot AC should be executed, they've clearly developed a following. True, these markets are more fragmented than Greenville, but the format is undeniably viable.

If I were programming WMYI, I'd take a good, hard look at what Star/Atlanta is doing. ATL is a fairly conservative market, musically and otherwise, and Star is wedged between an AC that's skewing younger and a somewhat conservative CHR (all of this sound familiar yet?), both of which rank highly themselves. Regardless, WSTR's ratings have been excellent, and it's not a coincidence. From the music to jocks and imaging, the station is expertly crafted to superserve the HAC demographic and occupy a specific market niche. I think My 102.5 would be well-advised to follow suit.
Click to expand...

Completely agree. Star 94 in Atlanta is a good Hot AC/adult CHR. Carolinaradio and i have been preaching to the choir for a while now that the slow ballads more typical of straight AC need to be purged. For a week or two, there appeared to be a few changes to the older selections they played. There were things like AC/DC that while not "fresh" certainly fit in better with Hot AC than the sickening ballads that don't belong at all. Now they seem to be flipping the dial back and putting back in the slower stuff.

And you're absolutely right, any new adds have been mostly rhythmic songs already on places like B93.7. Even something as mainstream as Coldplay, which is evidently is not cool enough to play any more on B, would help set the station apart.

No way are the few ballads they play are going to keep Magic listeners. They need to just go completely Hot AC and stop trying to cater to both younger and older adults. It's ashame. They put some good things on that you don't hear as much around here. Like the Killer's "Sombody Told Me" that I heard this morning. But they just dont stay consistent enough to keep new listeners happy and certainly not keeping old ones that prefer straight AC.

The only really good move they've done lately is dumping Delilah. I thought that may signal a change to full hot AC. Not the case (except maybe at night).
 
When, but soon...this Zac Morgan will crack a Mornin' mic on WMYI.
In an earlier rant, I pointed out that they hire an unknown here, when they just let go several prime Air Talents, such as John Crenshaw.
After I hammered the stupid stamp on the afore mentioned ventalation, I also charged the "I think I know, but won't tell", Payroll Clerk, Carolinaradio to share some figures. His short running response list not digit one! So, I'll ask again,...to him, and anyone else:
How much does it that to relocate this guy, and make it worth his (unknown) while to get up at 3:30am, to co-host a Morning show?
 
carradio and awp complain about the amount of new music on this station. i think there is a certain aged person that likes some new but like some of their favorite songs too both of these posters would be good at putting the square blocks in the square holes and the round blocks in the round holes. scooter, stop complaining. if you wanted a voice in the media this long you should have chosen print.
 
That "certain aged person" is more than likely a small demographic in this market. I would be very surprised to hear that all of these songs test will with said demographic. As I said, they're stabbing around to hear what sticks. It's not properly programmed, just like the last couple of years that they were AC - there are stations that straddle the line between Hot AC and AC and do sound fairly consistent with their music and presentation in relation to what they are trying to accomplish. You have to listen to the station to understand what is being discussed here.
The presentation leads you to believe that they're going to be playing a lot of new music, which isn't true. If they aren't going to add more currents, more often, they need to adjust the way they image the station.

If this station is still here in 12-18 months and is doing well, as I've repeated, I'll be the first to admit that I was totally wrong.
 
For those who can't think past the size of their peonic opinion because it is shrouded, shadowed, shaded, and completely eclipsed by the size of their ego...I have been in print since '77, in various publications: Cashbox, R&R, Creative Loafing, Trosser Press(British), and most recently, in the Feb issue of Goldmine. When I see one big flounder by any radio station, I hit the flashlight, but when CC Boobs to the power of 2, and Talent like John Creshaw is out work, then I'm gonna flip on the spotlight, and make more racket than a skeleton orgee on tin roof!
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom