New Cleveland Ratings?

HHH · Aug 1, 2005

Anybody want to comment on the new Cleveland ratings?

Rumors abound that WMVX will officially go "Jack" (even if they don't call it that) to head off an Infinity "Jack" move somewhere in town after Stern leaves, and WMJI will ease into a 70s-80s thing shortly.

Reason for this theory:

WMJI's demo problem. Until about 1996, WMJI was #1 or #2 25-54. From 1996 through 2000, the station hit a ratings peak: #1 25-54 book after book in virtually every time period and on the weekend, with their highest 12+ ratings---a 9.0 in 1997 and a 9.0 again in 1999. Starting in 2001, they slipped to #2 25-54 in most time periods, let WDOK beat them 25-54 total week in a couple of books, and are now #3 or worse 25-54 in some time periods....although they win #1 25-54 total week primarilly because of Lanigan. Note of interest: Although his shares are still big, Lanigan's highest cume was in the late 1990s. They had stronger PDs back then that's for sure, and Popovich, although strong in his own way, seemed to derail the station with his AC emphasis running parallel with CC's non-personality "just do the basics" approach. (God, I miss Scott Howitt!)

Anyway, is MJI destined for a major shift up to 70s and 80s in the near future?
Especially after Lanigan leaves?Edited by HHH on 08/02/05 01:18 AM.

bigwoody · Aug 1, 2005

> Anybody want to comment on the new Cleveland ratings?
>
> Rumors abound that WMVX will officially go "Jack" (even if
> they don't call it that) to head off an Infinity "Jack" move
> somewhere in town after Stern leaves, and WMJI will ease
> into a 70s-80s thing shortly.
>
> Reason for this theory:
>
> WMJI's demo problem. Until about 1996, WMJI was #1 or #2
> 25-54. From 1996 through 2000, the station hit a ratings
> peak: #1 25-54 book after book in virtually every time
> period and on the weekend, with their highest 12+
> ratings---a 9.0 in 1997 and a 9.0 again in 1999. Starting
> in 2001, they slipped to #2 25-54 in most time periods, let
> WDOK beat them 25-54 total week in a couple of books, and
> are now #3 or worse 25-54 in some time periods....although
> they win #1 25-54 total week primarilly because of Lanigan.
> Note of interest: Although his shares are still big,
> Lanigan's highest cume was in the late 1990s. They had
> stronger PDs back then that's for sure, and Popovich,
> although strong in his own way, seemed to derail the station
> with his AC emphasis running parallel with CC's
> non-personality "just do the basics" approach. (God, I miss
> Scott Howitt!)
>
> Anyway, is MJI destined for a major shift up to 70s and 80s
> in the near future?
> Especially after Lanigan leaves?
>

IMHO it would be stupidity to take WMJI 70s/80s, a format that doesn't work number one. 80s music is horribly burnt.

WMJI's anchor is Lanigan. He brings in the money. Some stick around afterward, some don't. Mid-90s P25-54 was WMJI's target, like most oldies stations. It's now P35-64. You can't "young up" the oldies format. It is what it is. A recent article by Sean Ross at Edison Research lays out that over 67% of the population is now 50 plus. That's almost 7 out of 10. HUGE spending power with that demo. Is it Madison Ave friendly. No. But you have 25 year old ad buyers placing the buys. Madison Ave is slowwwwlly coming around to 35-64. Even CC Chicago VP Progamming John Gehron was recently quoted in R&R as to saying that P35-65 is horribly underserved, both from programming AND sales. It's where the $$$ is. NOT P25-54. 7 out of 10 are over 50. That leaves 3 out of 10 under 50 - all the other formats are tweaking and catering to the 30%...but not the 70%. Now does that make sense? And don't tell me about brand loyalty. That 70s marketing philosophy has proven to be bunk.

WMJI should be a 60s/70s POP based oldies station with SELECT "classic rock" in the mix. Like it or not to those at Oak Tree, the station Denny programmed killed, except for his playing the Carpenters. He soon realized that was a mistake, lol. Popovich thought to "AC" it up was the right thing. Arguably perhaps it was. I personally think went too far with it.

Oldies stations should NOT be playing Fleetwood Mac and the Eagles. Derek and the Dominos? Raspberries? The Who? Motown? Van Morrison? You bet! A pre-63 every other hour to serve the upper core? Absolutely! It's the pop/classic rock mix that was/is WMJI's foundation.

Before Lanigan even broke the top 5, it was all about the rest of the personalities on the station as well. WMJI was solid 6a-12m, weekeneds too. All the jocks were talented.

The music WMJI has been playing of late (since 2001)...WMJI gets away with it because Lanigans' numbers give breathing room. When numbers go up, "look, it works" is what's heard and everyone is told that 70's (and classic hits/rock) is the way to go. Ridiculous! LANIGAN made it possible. A loop of farting dogs could be played on WMJI and it would still be Top 3 P25-54.

Oldies, today, is a 35-64 target with a 45-54 core. That's the plain and simple truth. Either Sales comes to grips and be ok with it, or flip it. bad enough there's dead seques and jocks who sound like they'd rather be elsewhere.

You take WMJI 70s/80s and I guarantee you it's all over. I don't see CC killing the top billing station in the cluster and in the market anytime soon. No one is that stupid to piss away $16 million.

WMVX on the other hand...all bets being taken.
______________
Everyone is entitled to my opinion.Edited by bigwoody on 08/02/05 02:26 AM.

THEintern · Aug 2, 2005

Re: New format idea

> A loop
> of farting dogs could be played on WMJI and it would still
> be Top 3 P25-54.

Wow, I think you are onto something here! A Loop of farting dogs. Might get better ratings than some stations in the market do now. Just for it's "wow" factor.

As in "Wow, that smells AWFUL"

xiradiodotcom · Aug 2, 2005

>
>
>80s music is horribly burnt.
>

As opposed to the same 1200 tracks oldies radio has been burying for the past 25+ years? Any format limited to a specific time period becomes A. very repetitive, B. burnt, as you say.______________
Chris
Energy X - Modern & Alternative Rock
energyradio.fm

JerryStevens · Aug 2, 2005

Re: New format idea

> > A loop
> > of farting dogs could be played on WMJI and it would still
>
> > be Top 3 P25-54.
>
>
> Wow, I think you are onto something here! A Loop of farting
> dogs. Might get better ratings than some stations in the
> market do now. Just for it's "wow" factor.
>
> As in "Wow, that smells AWFUL"
>

I think that would be the "Bow wow" factor. All we need now is a logo and a guinea pig station. We can be consulting in 6 months.______________
Jerry

"Everyone is entitled to his own opinion, but not his own facts" - late Senator Daniel Patrick Moynihan

JerryStevens · Aug 2, 2005

The research geek challenges: 67% of population 50 and over?

"A recent article by Sean Ross at Edison Research lays out that over 67% of the population is now 50 plus. That's almost 7 out of 10.

There must be a misunderstanding somewhere. Did Sean Ross write that 67% of the U.S. population is over 50? I thought on sight that it must be an impossibly high percentage to be accurate so I checked. (I first looked for the Sean Ross article but couldn't locate it.) According to the US Census Bureau, the percentage of the population 45+ is only 36.4%. Obviously, the percentage over 50 must be lower. (I say "only" compared to the 67% quoted. The US population probably is aging but I didn't check that to be sure.)

U.S. Population estimate: 293,655,404

U.S. Population estimate 45-64: 70,697,729 24.1%

U.S. Population estimate 65+: 36,293,985 12.4%

U.S. Population estimate 45+ (adding 45-64 and 65+): 106,991,714 36.4%

U.S. Census (Excel Spreadsheet): Link here if interested.

I am not disparaging the prospects of the Oldies format. I suspect that some radio companies may regret bailing out but that's intuitive on my part, not researched. I also intuitively agree that you can't "young up" and oldies format. It seems perfectly logical in a linear thought kind of way. It's hard to imagine the listeners following along.______________
Jerry

"Everyone is entitled to his own opinion, but not his own facts" - late Senator Daniel Patrick Moynihan

JohnnyMorganWXJX · Aug 2, 2005

> >
> >
> >80s music is horribly burnt.
> >
>
> As opposed to the same 1200 tracks oldies radio has been
> burying for the past 25+ years? Any format limited to a
> specific time period becomes A. very repetitive, B. burnt,
> as you say.
>

1200? Try closer to 300 on an oldies station; maybe as high as 450 in some cases.

Any modern commercial radio station, because of existing programming models and listener habits, becomes repetitive. Even the media darling "Jack"--you don't notice it, but EVERY SONG on there is a burnt track from another format; no one seems to notice because you're diverted from the burn by the trainwreck.

WMJI in the 90s--the biggies were repetitive, but they were meant to be. A big library helped there; songs weren't burnt out in as short a time, and replays were once every 1.5 to 2 days (if I remember right)--excepting the Cash Bribe Oldie, the greatest radio contest ever invented. Non-big hits were added to the playlist, local-regional hits, which helped to keep the burn rate down.

It also helped that John Gorman programmed one Beatles tune per hour (you have over 200 to choose from), as well as one Stones tune every 1.5 hours. Probably also 2 Motown per hour (lots of artists to choose from there). That's what made that station great--lots of variety, and different genres.

Now, Majic is bland. The music mix has gotten better lately, but when you're on the bottom, any slight improvement is a positive. Every song is super researched, and a super duper hit. Thus, you wind up with WMJI, which once was lauded as the success story of the big library oldies stations following the K-Earth trend. In 1993, Billboard ran an article by Sean Ross comparing (not judging) KRTH under Mike Phillips and WMJI under John Gorman. Both were #1 in their cities, but their programming philosophies were far removed. Phillips was a Drake disciple, small playlist (~300); Gorman was influenced by CKLW and WRKO (Drake stations), but added in lots of local hits and lesser national hits ("Open Up Your Door" by Richard and the Young Lions and "Things I'd Like to Say" by the New Colony Six were explicitly mentioned in the article).

I miss those days, when a city's stations were unique.

HHH · Aug 2, 2005

> I miss those days, when a city's stations were unique.
>

Yes, I miss those days, too, and was a fan of WMJI in the 90s, when it had great jocks and always gave you a surprising little twist here and there.

In the early 90s (the Gorman era) the station's basic template was constructed, which was a longer playlist, attention to regional hits, fun jocks, creative contests, street presence, and a bit of the Gorman irreverence throughout.

Later in the decade, in the Sanders era, the long playlist was enhanced with additional nuggets, an expanded list of Christmas rock and roll,and more live remotes for Lanigan like Hong Kong, Cancoun and London. I also remember fun little touches like the "Elvis On The Beach" summer promotion, where an Elvis imitator in full costume would appear at area beaches (driving up in a pink Cadillac). He would give you a dozen doughnuts ("Mah favorite food")if he heard WMJI on your portable radio. Hilarious!

These two guys knew the music, loved radio, and had a sense of promotion and fun. I notice that, on other threads, certain people think that these guys were "just lucky" with WMJI, and their experience at WMMS before. But the fact remains that WMMS crashed after their departure, and WMJI never again achieved the complete ratings dominance that they had in the late 90s in the Sanders era.

I talked to them both at the Rock Hall when they did that seminar. Sanders said that he has no desire to get back into radio except "maybe as a GM someday". He seems to prefer management these days since he is currently GM of Telos.

Gorman, on the other hand, seems to still have his hand in it, and--if any station had the smarts to hire him and give him freedom (ha ha)--he could put the station on top in short order.

But in this world of McRadio, I don't know.
Edited by HHH on 08/02/05 04:24 PM.

bigwoody · Aug 2, 2005

Re: The research geek challenges: 67% of population 50 and over?

> "A recent article by Sean Ross at Edison Research lays out
> that over 67% of the population is now 50 plus. That's
> almost 7 out of 10.
>
> There must be a misunderstanding somewhere. Did Sean Ross
> write that 67% of the U.S. population is over 50? I thought
> on sight that it must be an impossibly high percentage to be
> accurate so I checked. (I first looked for the Sean Ross
> article but couldn't locate it.) According to the US Census
> Bureau, the percentage of the population 45+ is only 36.4%.
> Obviously, the percentage over 50 must be lower. (I say
> "only" compared to the 67% quoted. The US population
> probably is aging but I didn't check that to be sure.)

No, Sean did not write it. My bad. But he does point to it often.

Here's the link and the article to which I meant to refer:

http://www.globalaging.org/elderrights/us/2004/surprise.htm

(Mod Note: Removed the copywrited text that was posted...sorry, man! -XL)Edited by XL on 08/02/05 06:04 PM.

bigwoody · Aug 2, 2005

> >
> >
> >80s music is horribly burnt.
> >
>
> As opposed to the same 1200 tracks oldies radio has been
> burying for the past 25+ years? Any format limited to a
> specific time period becomes A. very repetitive, B. burnt,
> as you say.
>

1200 oldies??? Who plays that much? WMJI DID rotate over 800 titles at one time, but that was before 1998 (Jacor/CC).

Most oldies stations are forced to employ top 40 music scheduling philosphy - 350-400 titles. Rotating them so tight that your sphincter will bleed, lol! Library formats cannot have tight playlists. Songs are too old and listeners are much more savvy than years past. Not to mention iPods, satellite radio and cd's to compete with for variety. Hence, JACK's appeal...for the short term anyway.

Any experienced programmer will tell you...in private...that music research (AMT's, call out) is flawed. It's as flawed as Arbitron methodology. Sample the few (and getting fewer) to appeal to the many. Makes sense, right? Of course not. 18-34's it's worse than most demos. Many do not have LAN lines. Wireless is all they have. Why not, it's mobile and in some cases cheaper. It's illegal, for now., to call cell phones for research purposes. And the ones they do reach, at home vegetating in front of Grand Theft Auto, those are the ones dictating the playlists on Top 40 and active rocks. Sad. What happened to Programmmers knowing the music, knowing the market, and having a "gut" feeling.

Research is a tool. Too many rely on it wholeheartedly. And all music research is good for about 90 days. Then it's up to the PD/MD to massage the database. Resting songs, moving lunars, etc, etc.

______________
Everyone is entitled to my opinion.Edited by bigwoody on 08/02/05 05:30 PM.

cdemarco · Aug 2, 2005

Re: The research geek challenges: 67% of population 50 and over?

What he wrote is that 1/3 will be over 50. The 67% is the percentage of wealth controlled by those who are 50+, not the number of people are 50+.

JerryStevens · Aug 2, 2005

Re: The research geek challenges: 67% of population 50 and over?

Thanks for the clarification. It's easy to see how you got the impression that 67% of the population is over 50, but look carefully and it says something slightly different: The 50+ population controls 67% of the country's wealth.

"The 78 million Americans who were 50 or older as of 2001 controlled 67% of the country's wealth, or $28 trillion, according to data collected by the U.S. Census and Federal Reserve. "______________
Jerry

"Everyone is entitled to his own opinion, but not his own facts" - late Senator Daniel Patrick Moynihan

bigwoody · Aug 2, 2005

> > >
> > >
> > >80s music is horribly burnt.
> > >
> >
> > As opposed to the same 1200 tracks oldies radio has been
> > burying for the past 25+ years? Any format limited to a
> > specific time period becomes A. very repetitive, B. burnt,
>
> > as you say.
> >
>
> 1200? Try closer to 300 on an oldies station; maybe as high
> as 450 in some cases.
>
> Any modern commercial radio station, because of existing
> programming models and listener habits, becomes repetitive.
> Even the media darling "Jack"--you don't notice it, but
> EVERY SONG on there is a burnt track from another format; no
> one seems to notice because you're diverted from the burn by
> the trainwreck.
>
> WMJI in the 90s--the biggies were repetitive, but they were
> meant to be. A big library helped there; songs weren't
> burnt out in as short a time, and replays were once every
> 1.5 to 2 days (if I remember right)--excepting the Cash
> Bribe Oldie, the greatest radio contest ever invented.
> Non-big hits were added to the playlist, local-regional
> hits, which helped to keep the burn rate down.
>
> It also helped that John Gorman programmed one Beatles tune
> per hour (you have over 200 to choose from), as well as one
> Stones tune every 1.5 hours. Probably also 2 Motown per
> hour (lots of artists to choose from there). That's what
> made that station great--lots of variety, and different
> genres.
>

Under Gorman, then Denny, Beatles and Elvis had a 30 minute rule, in Selector and for requests. Then evolved to 45 minutes. Not sure now. Not much Elvis is played. Allegedly it's "to old". That's crap.

> Now, Majic is bland. The music mix has gotten better
> lately, but when you're on the bottom, any slight
> improvement is a positive. Every song is super researched,
> and a super duper hit. Thus, you wind up with WMJI, which
> once was lauded as the success story of the big library
> oldies stations following the K-Earth trend. In 1993,
> Billboard ran an article by Sean Ross comparing (not
> judging) KRTH under Mike Phillips and WMJI under John
> Gorman. Both were #1 in their cities, but their programming
> philosophies were far removed. Phillips was a Drake
> disciple, small playlist (~300); Gorman was influenced by
> CKLW and WRKO (Drake stations), but added in lots of local
> hits and lesser national hits ("Open Up Your Door" by
> Richard and the Young Lions and "Things I'd Like to Say" by
> the New Colony Six were explicitly mentioned in the
> article).
>

I'd love to hear The Grasshoppers "Mod Sox". Tommy Facenda's Cleveland version of "High School USA" was heavily requested when I was at 'MJI. While at WTRG/Raleigh I got the NC/SC version. Again, big requests for it. LOCAL flava adds the right spice.

> I miss those days, when a city's stations were unique.
>
______________
Everyone is entitled to my opinion.

bigwoody · Aug 2, 2005

> > I miss those days, when a city's stations were unique.
> >
>
>
> Yes, I miss those days, too, and was a fan of WMJI in the
> 90s, when it had great jocks and always gave you a
> surprising little twist here and there.
>
> In the early 90s (the Gorman era) the station's basic
> template was constructed, which was a longer playlist,
> attention to regional hits, fun jocks, creative contests,
> street presence, and a bit of the Gorman irreverence
> throughout.
>
> Later in the decade, in the Sanders era, the long playlist
> was enhanced with additional nuggets, an expanded list of
> Christmas rock and roll,and more live remotes for Lanigan
> like Hong Kong, Cancoun and London. I also remember fun
> little touches like the "Elvis On The Beach" summer
> promotion, where an Elvis imitator in full costume would
> appear at area beaches (driving up in a pink Cadillac). He
> would give you a dozen doughnuts ("Mah favorite food")if he
> heard WMJI on your portable radio. Hilarious!
>

"Elvis" in the promo was voiced by Dan Zullo, a prod assistant at the time. Dan is now Creative Director for Radio One/Cleveland.

> These two guys knew the music, loved radio, and had a sense
> of promotion and fun. I notice that, on other threads,
> certain people think that these guys were "just lucky" with
> WMJI, and their experience at WMMS before. But the fact
> remains that WMMS crashed after their departure, and WMJI
> never again achieved the complete ratings dominance that
> they had in the late 90s in the Sanders era.
>
> I talked to them both at the Rock Hall when they did that
> seminar. Sanders said that he has no desire to get back
> into radio except "maybe as a GM someday". He seems to
> prefer management these days since he is currently GM of
> Telos.
>
> Gorman, on the other hand, seems to still have his hand in
> it, and--if any station had the smarts to hire him and give
> him freedom (ha ha)--he could put the station on top in
> short order.

WMJI can still dominate. Just need someone who "gets it". Format doesn't need to be tweaked to something else. Oldies, in Cleveland anyway, has life. Oldies radio on the whole has gotten stale. No spark. Bring back the spark as stated above with ENTERTAINERS for jocks, fun, creative promotions with copy that makes them bigger than life. Promotions that make it seem as though the station is everywhere. Former Promotions Director Angelo Lombardi would've sold his mother to steal a promotion from another station.

I've always said that I'd work for John or Denny again in a heartbeat. I wouldn't even think twice about. Regardless of what others think, I worked for them and they win. They do it markedly differently, but they win. Plain and simple.

Put Carl Hirsch, Dean Thacker and Gorman together. Unstoppable!

>
______________
Everyone is entitled to my opinion.

SHMC815 · Aug 2, 2005

Re: New Cleveland Ratings? MMS VS XTM

> Anybody want to comment on the new Cleveland ratings?

Anybody want to comment on WMMS #'s (UP BIG) vs XTM'S #'S (UP A LITTLE)?

>
> Rumors abound that WMVX will officially go "Jack" (even if
> they don't call it that) to head off an Infinity "Jack" move
> somewhere in town after Stern leaves, and WMJI will ease
> into a 70s-80s thing shortly.
>
> Reason for this theory:
>
> WMJI's demo problem. Until about 1996, WMJI was #1 or #2
> 25-54. From 1996 through 2000, the station hit a ratings
> peak: #1 25-54 book after book in virtually every time
> period and on the weekend, with their highest 12+
> ratings---a 9.0 in 1997 and a 9.0 again in 1999. Starting
> in 2001, they slipped to #2 25-54 in most time periods, let
> WDOK beat them 25-54 total week in a couple of books, and
> are now #3 or worse 25-54 in some time periods....although
> they win #1 25-54 total week primarilly because of Lanigan.
> Note of interest: Although his shares are still big,
> Lanigan's highest cume was in the late 1990s. They had
> stronger PDs back then that's for sure, and Popovich,
> although strong in his own way, seemed to derail the station
> with his AC emphasis running parallel with CC's
> non-personality "just do the basics" approach. (God, I miss
> Scott Howitt!)
>
> Anyway, is MJI destined for a major shift up to 70s and 80s
> in the near future?
> Especially after Lanigan leaves?
>

bigwoody · Aug 2, 2005

Re: The research geek challenges: 67% of population 50 and over?

> Thanks for the clarification. It's easy to see how you got
> the impression that 67% of the population is over 50, but
> look carefully and it says something slightly different: The
> 50+ population controls 67% of the country's wealth.
>
> "The 78 million Americans who were 50 or older as of 2001
> controlled 67% of the country's wealth, or $28 trillion,
> according to data collected by the U.S. Census and Federal
> Reserve. "
>

Noted. Regardless, 50 plus, the Boomers, have the spending power. Why cut them out instead of catering to them?______________
Everyone is entitled to my opinion.

JohnnyMorganWXJX · Aug 2, 2005

> Under Gorman, then Denny, Beatles and Elvis had a 30 minute
> rule, in Selector and for requests. Then evolved to 45
> minutes. Not sure now. Not much Elvis is played. Allegedly
> it's "to old". That's crap.

Not much Elvis, but more now (August) than in January 2005 (when it was a grand total of maybe "Suspicious Minds" and "In the Ghetto"); last week I heard "Teddy Bear" (with a dead segue into the Grass Roots. Sigh.)

The "once per hour" I got from a conversation I had with JG last fall. It was something I noticed when I listened (avowed Beatlemaniac that I am), but never really thought much about until then. Makes perfect programming sense--biggest music sensation of the 1960s (rivaled only by Motown as a whole).

> I'd love to hear The Grasshoppers "Mod Sox". Tommy Facenda's
> Cleveland version of "High School USA" was heavily requested
> when I was at 'MJI. While at WTRG/Raleigh I got the NC/SC
> version. Again, big requests for it. LOCAL flava adds the
> right spice.

Even the Sunday night Jukebox Show with Max "Am I here or not" Heywood stays away from the local stuff. It's fine well and good to play lots of Bobby Rydell ("Wild One"), but spice it up a bit. Max's show pales in comparison to RD Summers on 3WS-Pittsburgh, which I can get somewhat regularly in Brunswick in the summer...when 94.5 XKR isn't blasting me out. Turn it down guys...and yes, I make this comment in full appreciation for who I am responding to.

For the record, RD Summers' show is great and all, but he can't hold a candle to WJPA's "Crusin' Sunday Night" with Gee Whiz George. Alas, no streaming audio there, natch. No comparable Cleveland show since the end of WELW's oldies days.

And I agree: more Grasshoppers (with the Cars' Ben Orr), Tom King and the Starfires, even some Damnation of Adam Blessing. Oh, yeah...and bring back the WMJI Rdaio 1 jingle set.

SaltyDog · Aug 2, 2005

25-54

> Noted. Regardless, 50 plus, the Boomers, have the spending
> power. Why cut them out instead of catering to them?

It is amazing to me that so much money is spent on radio advertising with such simplistic criteria: Rank stations 25-54 by rating point. (Cume? What's that?)
Divide rate by rating=CPP. Get lowest CPP. Ask for free stuff (euphemistically called "added-value".

Yes, there are other factors: Qualitative (sometimes if they buyer has time which is less common because of agency staff reductions) and personal relationships with the account executive. But that those factors combined will only move the needle about 10%. The other 90% is the first criteria I listed.

Local direct is another matter but obviously most of the business is agency.

bigwoody · Aug 2, 2005

Re: 25-54

> > Noted. Regardless, 50 plus, the Boomers, have the spending
>
> > power. Why cut them out instead of catering to them?
>
> It is amazing to me that so much money is spent on radio
> advertising with such simplistic criteria: Rank stations
> 25-54 by rating point. (Cume? What's that?)
> Divide rate by rating=CPP. Get lowest CPP. Ask for free
> stuff (euphemistically called "added-value".
>
> Yes, there are other factors: Qualitative (sometimes if they
> buyer has time which is less common because of agency staff
> reductions) and personal relationships with the account
> executive. But that those factors combined will only move
> the needle about 10%. The other 90% is the first criteria I
> listed.
>
> Local direct is another matter but obviously most of the
> business is agency.
>

For ratings I'm told Europe doesn't use AQH. They go by Cume. That's how it should be done.
______________
Everyone is entitled to my opinion.

bigwoody · Aug 2, 2005

>
> Even the Sunday night Jukebox Show with Max "Am I here or
> not" Heywood stays away from the local stuff. It's fine
> well and good to play lots of Bobby Rydell ("Wild One"), but
> spice it up a bit. Max's show pales in comparison to RD
> Summers on 3WS-Pittsburgh, which I can get somewhat
> regularly in Brunswick in the summer...when 94.5 XKR isn't
> blasting me out. Turn it down guys...and yes, I make this
> comment in full appreciation for who I am responding to.

>
>

HA! I'll be sure to tell the PD.

> For the record, RD Summers' show is great and all, but he
> can't hold a candle to WJPA's "Crusin' Sunday Night" with
> Gee Whiz George. Alas, no streaming audio there, natch. No
> comparable Cleveland show since the end of WELW's oldies
> days.
>
> And I agree: more Grasshoppers (with the Cars' Ben Orr), Tom
> King and the Starfires, even some Damnation of Adam
> Blessing. Oh, yeah...and bring back the WMJI Rdaio 1 jingle
> set.
>

There's always the SOJB, Sunday Oldies Jukebox (Thank you Uncle Bill for TWO shirts!). Oldies music is surpassed by your imagination. You ask for it and they have it, you'll hear it.
______________
Everyone is entitled to my opinion.

New Cleveland Ratings?

HHH

bigwoody

Guest

THEintern

xiradiodotcom

JerryStevens

JerryStevens

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