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New Country 95.7

Gotta do something to try and get ratings.....wasn't happening as US 95.7...

Here's an idea, how about live jocks rather than voicetracking after 10AM...?
 
This is the only station on Mt Soledad that is not non directional, is there a reason for that. And if it where non directional I bet it would have better ratings too. 8)
 
KPRI, (102.1), and KLQV, (102.9), negotiated an agreement with XHUAN-FM, (102.5), and the Mexican SCT to allow KQLV to go non-directional and for KPRI to relocate to the same antenna, also non-directional. XHUAN-FM also agreed to reduce power from 32.8 kW @ 265.2m to 4 kW @238m.

There was some discussion years ago about trying to negotiate the same kind of agreement with the Mexican station which limits 95.7, but CC Corporate was never very interested.
 
radiode said:
KPRI, (102.1), and KLQV, (102.9), negotiated an agreement with XHUAN-FM, (102.5), and the Mexican SCT to allow KQLV to go non-directional and for KPRI to relocate to the same antenna, also non-directional. XHUAN-FM also agreed to reduce power from 32.8 kW @ 265.2m to 4 kW @238m.

There was some discussion years ago about trying to negotiate the same kind of agreement with the Mexican station which limits 95.7, but CC Corporate was never very interested.

95.7 is the descendant of the old KARL Carlsbad at 95.9. It became KKOS and in 1995 when Victor Diaz engineered an move that allowed that allowed his Fiesta Mexicana to change frequencies from 95.7 to 99.3 and increase power, KKOS was able to move to 95.7 and gain a substantial increase in its reach (Fiesta Mexicana had previously been limited because of interference problems with KLOS at 95.5). Ironically Victor Diaz later changed 99.3 to Hot Country, and when Clear Channel took over Victor's stations they of course ended up moving that country format to 95.7.
 
And, don't forget this is the SECOND time around for 95.7, as NCI ran an automated country format there (I got the airchecks) until throwing the switch on what is now Magic 92.5.
(NCI actually wanted the name "Mix" but JACOR beat them to it, last minute).
 
Lets see New Country 95.7
I know they have new DJs
NO
They have new promotions
NO
They have new music
NO
They have a new program director
NO!
New consultant
NO

I know they have a new sign on the front door !!! that is what is new the sign on the front door!
 
Bob_Hudson said:
NEW COUNTRY!

It's a slogan, not just a phrase.

Bob, could be "a phase" thing too ..... :D
 
It has always been a mistake to take on KSON. They've been there since 1960 and have the cred. It's also a mistake to take on the amount of promotional and talent money JP and now LFC were/are willing to spend to protect the franchise. KCBQ tried it, Art tried it, but no one has ever been able to take out the legend. When Tony and Kris went over to US 95 they had a good chance to do some damage, but they didn't get the support from the mother ship they needed to make a real run at it. That's not their fault, it's the way things are where they landed.

KSON was weakened when T&K moved, but responded with an all out "We're not giving up on this" war. The result is the folks that have always been on top prevailed. And will continue to do so. T&K are good at what they do, but not as good as the team assembled they left behind. In the big picture. Ya' know?

And that's all I have to say about that.
 
RadeoEngineer said:
It has always been a mistake to take on KSON. They've been there since 1960 and have the cred. It's also a mistake to take on the amount of promotional and talent money JP and now LFC were/are willing to spend to protect the franchise. KCBQ tried it, Art tried it, but no one has ever been able to take out the legend. When Tony and Kris went over to US 95 they had a good chance to do some damage, but they didn't get the support from the mother ship they needed to make a real run at it. That's not their fault, it's the way things are where they landed.

KSON was weakened when T&K moved, but responded with an all out "We're not giving up on this" war. The result is the folks that have always been on top prevailed. And will continue to do so. T&K are good at what they do, but not as good as the team assembled they left behind. In the big picture. Ya' know?

And that's all I have to say about that.

I would imagine T&K daily kick themselves for leaving KSON. I'm sure they thought that Clear Channel, as the big dog in radio, would kick KSON's butt and probably did not realize that CC's intent was merely to have a country station that would be a bit of a spoiler for KSON, but even that did not happen.
 
Hard to compete against the coverage of KSON and KSOQ. US95 does OK metro but can't cover north county like KSOQ. That was a good weapon to acquire. The other thing was the absolute commitment to win where CC always finds a way to cut out enough muscle to cripple their efforts.
 
As I recall 95.7 beat KSON A 25-54 in six months, but then Clear Channel never kept the pressure on. They had the chance to really hurt KSON permanently when T&K first moved over, and before the new KSON morning show took hold.
 
mj said:
As I recall 95.7 beat KSON A 25-54 in six months, but then Clear Channel never kept the pressure on. They had the chance to really hurt KSON permanently when T&K first moved over, and before the new KSON morning show took hold.

Of course. T&K really didn't want that deal. It was screwed up by a person in another city that never had a clue what to do about anything broadcasting, no matter how much the case was pleaded. It was only a matter of time until the heritage station with big bucks for promotion and staffing was able to take it back. There was actually a deal in place to keep T&K, but it got blown out by the east coast powers. Short story actually, and quite unbelievable, given the history of JP broadcasting.
 
GeorgeJ. said:
Gotta do something to try and get ratings.....wasn't happening as US 95.7...

Here's an idea, how about live jocks rather than voicetracking after 10AM...?

Yeah let's give it another stupid name and still voicetrack uninspiring tracks...that'll get you ratings. When will you experts EVER get a clue???

Despite your precious research...No live jocks=less ratings (duh)
 
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