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NEW DEVICE FROM SIMPLE.TV OFFERS DVR/HD AND OTHER OPTIONS (NETFLIX/HULU INPUT)

To me, it misses the mark by having a monthly fee and only one tuner. Make it a dual tuner with no fee and access to the EPG info encoded in most DTV signals and you would have a pretty good device.
 
Uh, didn't Sezmi start out this way (and ultimately fail) And isn't TiVO still around and , according to Wikipedia, losing subscribers all the time:

As of October 2011, TiVo has 2 million subscribers in the US, down from a peak of 4.36 million in January 2006.

So why does anyone think this business model still works?
 
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