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New Entercom-Greenville GM

gvilletower said:
http://www.allaccess.com/net-news/a...com-names-steve-sinicropi-vp-market-manager-f

Sinicropi to Entercom? Guess that Cox-to-Summit transfer didn't shake out too well.
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Not surprised he would leave after the sale closed. What is surprising is that there is nothing contractually preventing him from crossing the street to Entercom. Maybe he believes there is some breach in his agreement that gives him an out. Entercom attorneys would agree that he's free to make the move or they wouldn't have signed off on it.
 
Salty Dog said:
What is surprising is that there is nothing contractually preventing him from crossing the street to Entercom. Maybe he believes there is some breach in his agreement that gives him an out. Entercom attorneys would agree that he's free to make the move or they wouldn't have signed off on it.
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Yeah, I was wondering about this too. Surely he has some nice inside information on the former Cox stations in Greenville. And even though they're now owned by Summit, the fact that they're supposedly run by many former Cox employees would lead one to believe that any future plans for their stations were in the mix before he left.
 
awp69 said:
gvilletower said:
http://www.allaccess.com/net-news/a...com-names-steve-sinicropi-vp-market-manager-f

Sinicropi to Entercom? Guess that Cox-to-Summit transfer didn't shake out too well.

What will this mean? Shakeups? Hijinks? World War III? Who knows what this could look like in a month.
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All of the Entercom stations in Greenville could use some shaking up (especially The Planet and Magic).
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Magic, yes. Planet has come a long way in cleaning up their daypart & is sounding more like the station they should be. Even the morning show has become more entertaining.


G
 
upstate29651 said:
Magic, yes. Planet has come a long way in cleaning up their daypart & is sounding more like the station they should be. Even the morning show has become more entertaining.


G
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Not so sure The Rise Guys will ever be "entertaining" to me. And outside of that, I still think their music mix and overall bombastic sound contributes to the "redneck" label they have. But to each their own. The station's survived this long so I'm sure it'll continue to.
 
Anybody got any skinny on the reason for ankling...Randy Cable?
 
Sinicropi oversaw Cox when it was just the Urbans for quite a while, and we've seen how well JAMZ has done. He obviously knows the strategy Cox had going that obviously worked. It would not surprise me if Entercom put some of that knowledge to work. This is a big deal. Now, the question, who will take over the Summit group? I wonder what caused all of this?

The Planet may be sounding better, but the numbers are still not very good. Magic has come a long way as far as presentation (in the last 6mos they have updated the jingles, imaging, etc.) and the music mix is better. The spot loads are always long, so I don't think they're doing that badly despite mediocre ratings. IMO, The Planet remains the weakest station in the Entercom stable, and the overall market except for MY.
 
carolinaradio said:
Now, the question, who will take over the Summit group?
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I wasn't sure if he was originally supposed to manage the Summit group stations. But I was wondering how that's all structured. I think someone had mentioned that they may all be run out of Birmingham (GM wise).
 
freqdev said:
not hard to be number one when you are the only urban in a market with a significant hbda
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Every time I've suggested it, it's been kind of dismissed, but I think this market could support another Urban station. Hot is so lost these days (Rhythmic is DEAD as a format, except for large ethnic metropolitan areas and the SW/west), they're certainly not Urban (although they may have a lot of the younger audience). That's why I wonder if Entercom is possibly planning something. I mean, this guy knows the ins and outs of two stations that have owned the Urban audience in the market forever.

I could definitely see some adjusting at B to maybe try to nail Hot down. WORD, 'ROQ, and Magic will not change anything.
 
Sooner or later, eventually, Entercom Greenville is gonna receive a GM, with a set of horns. Maybe this time or maybe not, for all those that don't believe that horns will hook, just remember, I said so! Aside from maybe WORD, there ain't nothing going on under the Enter-roof that reflects profit. A cluster of stations with single digit ratings, and maybe that's why the GM was ankled. Run WFBC like a CHR, not a Churban. Anything would help THE PLANET. WSPA stands the most to gain from change,...and WROQ: What I helped give birth to is now failing, flung the teacher the bird, and quit school to steal hubcaps. Currently running an 80's weekend, and all it is = equals their playlist -minus the 60's & 70's files. Again,...polishing the turd!
 
WFBC is not run like a CHUrban. They're playing what's on the CHR charts. Rap/hip hop has been gone from CHR for several years...there's virtually no crossover between pure Urban and CHR anymore. Maybe you're referring to the dance pop music that has been popular the past couple of years, but there's plenty of pop/rock stuff even on CHR right now. I don't notice an Urban influence.

Double-digit ratings, in this day in age, seem impossible to garner in most markets. Formats/tastes are way more fragmented than they were in the 70s, 80s, and even 90s.

Whatever we think, it is pretty obvious this guy has a good bit of knowledge and has had a long, successful run at Cox. Cox had actually been the only interesting group in this market for the past several years. Sure beats the whackos Entercom had running things in the early-mid 2000s (that were responsible for liberal female talk, The Walk, etc).
 
I have to agree that WFBC and CHR in general has moved away from the urban/rhythmic side of things. B93.7 has been quite a bit more pop/rock friendly lately. But they still are a little slow in that area. Still not quite Channel 96.1 or Kiss 95.1 in Charlotte as far as jumping on at least the more rock side of the spectrum (like Fall Out Boy's "My Songs Know What You Did in the Dark", which has been a pretty big alternative crossover on CHR but I haven't heard them on B93.7 -- not that I care all that much as it's not my favorite song, but just an example).

But I think we've both talked about B's frequent swings from rhythmic-leaning to more pop/rock leaning so who knows if it'll stick around. I actually wouldn't be surprised with the new GM if they swing back in the rhytmic direction to go straight after Hot 98.5 (even though rhytmic in general has been dying, Hot still seems to syphon off from B's listeners).

I think Magic just needs more frequent updates to their playlists to keep them sounding "fresh" -- not as in Hot AC fresh but just mixing things up a bit to not sound like a broken record.

The Planet will be interesting to watch. They did a good thing by ditching the '70s classic rock (Pink Floyd, Led Zeppelin and the like) last year -- possibly as a response to X98.5's constant bashing of them for playing 30-40 year old music on a "new rock" station. But they still flounder in the ratings and I'm sorry, but The Rise Guys cannot be saved. It's just plain horrible -- with the complaints about Zack and Marne not meshing well on MY, they sound like a match made in heaven compared to the TRG. Unfortunately, the redneck population on the area is probably more than happy with the show and it may be what's keeping the station afloat. X98.5 is only a translator, but I do think they could bring The Planet's ratings down even a bit more from the sad state they're in now. There's more to "new rock" than the thrashing trash WTPT plays.

Don't see much chaning at Rock 101. Despite it's also beat to death playlist, classsic rock will stay somewhat popular in the South and The Road certainly isn't doing anything to harm them.
 
awp69 said:
Unfortunately, the redneck population on the area is probably more than happy with the show and it may be what's keeping the station afloat. X98.5 is only a translator, but I do think they could bring The Planet's ratings down even a bit more from the sad state they're in now. There's more to "new rock" than the thrashing trash WTPT plays.
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I'm not sure how a translator piping out CHR2 is gonna impact Planet anymore than they do. The SMART thing to do would be to program a translator out in Clemson that could play this new rock that's nothing like rock or alternative, I mean, CHR2, since it's those kids who seem to like this kind of music the most.

G
 
upstate29651 said:
awp69 said:
Unfortunately, the redneck population on the area is probably more than happy with the show and it may be what's keeping the station afloat. X98.5 is only a translator, but I do think they could bring The Planet's ratings down even a bit more from the sad state they're in now. There's more to "new rock" than the thrashing trash WTPT plays.
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I'm not sure how a translator piping out CHR2 is gonna impact Planet anymore than they do.  The SMART thing to do would be to program a translator out in Clemson that could play this new rock that's nothing like rock or alternative, I mean, CHR2, since it's those kids who seem to like this kind of music the most.

G
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Geez, I don't know where you get your base of knowledge from but TODAY's alternative is much closer to the alternative that started in the late '80s and '90s than it has in a LONG time. But I guess I wouldn't know that being a huge alt fan during that period. You must not consider things like R.E.M. to be alternative. Grunge got it away from what it originally was. And the active rock that permeated Alternative stations largely in the 2000s (and unfortunately continues to even on the supposedly "CHR2" of X98.5). THAT is not alternative. But whatever, I know being in my late teens and 20s when alternative music was popular what it really was and I HATE the vast majority of what CHR plays (except not minding that there has been some crossover which even grunge did).  It's not all guitar based rock and never has been. But you must be a genius so no point in arguing.

Go listen to The Planet. That must be what you consider good music.
 
Credibility Shot! This past weekend was still,...yet another WROQ short-coming. "Dude,...it's an 80's Weekend!". As you might've heard, this was nothing more than their Burnt Playlist--minus the 60's & 70's files, and a few moldy ones, stored in the Selector, that got to Daywalker in the sunlight. However, it was Vampirisum in reverse, when the sun went down & overnight...while no one was paying attention, it defaulted back to status Wuo,...the same stuff over & over. Heads up! I maybe wrong, but you've got a new GM arriving for some reason. Reportedly, he has one of those I-talian names that ends in an "i"...often found on a box of pasta,...that's not straight.
Anything not runnin' on all 8-cylinders, will be...swimmin' with
duh fisheez!
 
awp69 said:
I have to agree that WFBC and CHR in general has moved away from the urban/rhythmic side of things. B93.7 has been quite a bit more pop/rock friendly lately. But they still are a little slow in that area. Still not quite Channel 96.1 or Kiss 95.1 in Charlotte as far as jumping on at least the more rock side of the spectrum (like Fall Out Boy's "My Songs Know What You Did in the Dark", which has been a pretty big alternative crossover on CHR but I haven't heard them on B93.7 -- not that I care all that much as it's not my favorite song, but just an example).

But I think we've both talked about B's frequent swings from rhythmic-leaning to more pop/rock leaning so who knows if it'll stick around. I actually wouldn't be surprised with the new GM if they swing back in the rhytmic direction to go straight after Hot 98.5 (even though rhytmic in general has been dying, Hot still seems to syphon off from B's listeners).

I think Magic just needs more frequent updates to their playlists to keep them sounding "fresh" -- not as in Hot AC fresh but just mixing things up a bit to not sound like a broken record.

The Planet will be interesting to watch. They did a good thing by ditching the '70s classic rock (Pink Floyd, Led Zeppelin and the like) last year -- possibly as a response to X98.5's constant bashing of them for playing 30-40 year old music on a "new rock" station. But they still flounder in the ratings and I'm sorry, but The Rise Guys cannot be saved. It's just plain horrible -- with the complaints about Zack and Marne not meshing well on MY, they sound like a match made in heaven compared to the TRG. Unfortunately, the redneck population on the area is probably more than happy with the show and it may be what's keeping the station afloat. X98.5 is only a translator, but I do think they could bring The Planet's ratings down even a bit more from the sad state they're in now. There's more to "new rock" than the thrashing trash WTPT plays.

Don't see much chaning at Rock 101. Despite it's also beat to death playlist, classsic rock will stay somewhat popular in the South and The Road certainly isn't doing anything to harm them.
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B-93.7 is just slow to add new music in general. I guess research has told them that the market is slow to react to new music in general (notice the pattern - most stations in this market that play new stuff are somewhat slow). I could see them becoming a little more rhythmic friendly (which would be hard with CHR as it currently is) to try to maybe finally obliterate Hot.

Magic's playlist is really their only issue at this point. Their current air talent and presentation work just fine for the format. The 70s/80s/90s/00s music, though, needs to be rotated more than once per year. That's just too little given that their playlist is relatively tight. Chuck-FM (a station the new GM was also involved with) has done a good job at keeping Magic from getting over a 5 share in the past year.

The Planet is the one I would wonder about. That station appears to be past its prime and just treads water. If they didn't have TRG, actually, I bet the ratings would be worse. TRG probably bills decently for them, and they have the Clemson stuff which helps as well. Alternative stations don't seem to be disappearing or struggling like so many Active/Mainstream Rockers have been lately. WFYV in Jacksonville just recently bit the dust, with Cox opting to keep the Alternative rocker. Alternative stations are popping up in quite a few markets, but you don't see that as much with Mainstream/Active. 96Rock/Project 961 in Atlanta is another high profile example. Cumulus brought Active Rock back on 100.5, but I don't think it's doing that great yet. The Planet is really the wildcard. Magic, ROQ, B, and WORD are safe overall.
 
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