New Format for 94.7 FM

[kevinsealy]

So this wont get lost in an old thread about 94.7 FM, at 9:47AM this Monday January 21 a new format will make its dedut on 94.7 FM.

No format has been announced, but right now the statrion is stunting starting off with Pulka music.At post time 6:30PM they're playing every thiong from Sinatra to the Beatles and Bon Jovi.

My guess is goin to be Country. but Smooth Jazz could still do wellin New York. The last ratings book for WQCD 101.9 they had a 2.5 share.





Thanks,
Kevin L. Sealy

 

[TonySantiago]

Let's just say that I have my football helmet ready. Because if this station becomes dance/EDM, I am going to jump that high up in the air!

Besides the last time I jumped that high was for Pulse 87, and to that I hit my head on the ceiling, thus the football helmet!!

 

[pjc1961]

Smooth Jazz cannot be sold to advertisers - that's why it's gone.
KissFM could not be sold to advertisers ($11 million in revenue in 2011) - that's why it's gone.
WRXP 1.0/2.0 - both rock incarnations could not be sold to advertisers - that's why they're gone.
On the other hand, WEMP maybe could have been sold to advertisers, but with ratings so pitiful + mismanagement, that's why it's gone.

Don't be fooled by overall ranking and share:
WDUV Tampa (Soft AC) is consistently in the top 2 or 3 stations overall age 6+. In 25-54 it ranks in the mid-teens - in billing it ranks in the mid-teens. It's older skewing format can only be sold to certain advertisers - I guess Cox Media Group can put up with it, as they have 4 other FMs in the market that likely bill OK.

Yes, you need a format niche in the market - but there needs to be a money niche, too.

 

[Theater of My Mind]

What's a dedut?

 

[wprt949]

All access says its gonna either be some forum of rock or country

 

[MoldaMania182]

Smooth Jazz cannot be sold to advertisers - that's why it's gone.

Very true

KissFM could not be sold to advertisers ($11 million in revenue in 2011) - that's why it's gone.

Not entirely true - not that black and white.

WRXP 1.0/2.0 - both rock incarnations could not be sold to advertisers - that's why they're gone.

Utterly false in general. A hair of truth for 1.0, but really Emmis needed big money badly, as the weakest link it was the obvious choice. 2.0 not true at all. Merlin spent more time selling the stick than the station in the few months it existed, but even by IR articles it was starting to make money (almost seemed like to their surprise). As I said in the other thread you could have any format with a 10.0 rating, it would have died because CBS bought it with a purpose.

On the other hand, WEMP maybe could have been sold to advertisers, but with ratings so pitiful + mismanagement, that's why it's gone.

True here. Poor programming leads to poor results.

 

[1sttimecaller]

I know you are all very excited, but the typos make me laugh. Slow down. You have until Monday at 9:47 to speculate.

 

[Andy Taylor]

I've been listening for about 2 hours.The station sounds pretty good.A listenable stunt.Anyone notice they're doing their legal ID @ 9:47.

 

[pjc1961]

The ID did happen to show up at 9:47pm (maybe by design) - but it has also shown up at other odd times, depending where they are in the loop, which may not fit neatly into 30 or 60 minute windows.

I'm sure that Michael Scott Shannon had something to do with the WABC clips of Dan Ingram + Cousin Brucie being inserted - he has seemed to be a fan of NYC radio history. (Think of the Z100 launch on 8/2/1983 with clips included from WABC's last day on 5/10/1982.)

 

[TonySantiago]

Well, the second reincarnation of WRXP on 101.9 was received very well by those who are into alternative. If it wasn't for the fact that Merlin had to dump that frequency as soon as they could, it still would have been around I suppose.

 

[Shredder]

i personally could deal with the all weird al and all polka channel. at least it's happy non romance song type music. but, barring that, i am hoping for all disco

 

[XCountry285]

I would love it if 94.7 would be rock the devils music.

 

[iyiyi]

WRXP 1.0/2.0 - both rock incarnations could not be sold to advertisers - that's why they're gone.

WRXP v1.0 was consistently one of the top 25 billers in the U.S.A. 2.6 Arbitron rating when blown up.

WRXP v2.0 debuted with something like a 2 rating and was making friends fast when they got blown up.

-

 

[Whiplash]

Whatever the format, and I hope its country, at least they are stunting this the right way.

 

[nd2023]

I'm supposed to land at LaGuardia at 10 on Monday morning...maybe I could listen to 94.7 launch from the airplane.

 

[FreestylePete]

When you land NYC will be a country town

 

[Marckd]

What can sell and cannot -

Smooth Jazz - Yes that format cannot sell easily anymore here or in most places. Demos have aged too much.

Kiss FM WRKS - Sold fine - station did fine - Emmis who was debt ridden needed to make money quick so they took the opportunity to lease the station to Disney to put ESPN radio there. So WRKS was taken off the air for other reasons. Had Another company wanted WRKS for more money than the lease from ABC, Emmis would have sold the station outright.

WRXP Rock is a tough sell but slightly easier than country. The first WRXP took a while to succeed. They began to in the end but Emmis had the opportunity to sell the station to Merlin so they took that to raise cash. Merlin failed with News on 101.9 WEMP so quickly last summer they flipped 101.9 back to Rock WRXP with intentions of keeping the station. Had they been able to keep it WRXP would still be there. But financial problems caused them to have to sell the station or not make payments on debt they were in. They simply sold the station to the highest bidder. WRXP was not even on a full ratings book and peaked at a 2.0 up from barely a .5. So chances are Rock WRXP would have gone higher next book. My guess is the best WRXP could hope for was a 3.0 which is sellable in rock in NYC.

As for 94.7 I predict eithert WRXP Rock of some form (either alternative, New York's Best Rock, or an adult leaning current based rock format of some form OR Country (either straight ahead typical country music format of today or a Pop AC leaning Country playing half pure country and 25 % crossover material and 25 % Non Country stuff that is not too rock sounding or too rhythmic sounding such as Jewell and Philip Phillips and Green DAy's Time Of Your Life for example) I lean toward straight ahead country under that scenerio.

Polka??? NO - Maybe a few stations do this a couple hours a week - Near where I live, We have a typical AC station that runs Deliliah and mostly automated that does Polka a couple hours Sunday Morning after a Top 20 syndicated AC countdown show.

 

[Bongwater]

Has anyone noticed the call letters on their web player says "WRXP_FM"?

 

[Steve Green NEPA]

Great closing, Bongwater. Got a real chuckle out of that ......

We're far out of range here, about 150 miles due west, but I'm originally from NYC, and hope for the sake of you NYC folks that the station is music. The recent lemming-like craze to shoehorn more yak into the For Music dial is as disgusting a theory as it is wearying .....

I had the portable along on some outdoor job a month or so back, tuned to 1510 for C&W on downstate WWSM.
I like the modern, but gimme the traditional stuff if it's there ..... Don Gibson, Loretta Lynn, Red Sovine, the Buckaroos (a wicked musical group, they were).
WWSM was playing polkas though. I just happened to tune them in on a Saturday morning. Well, okay. Music is music ; hooks is hooks. So I left it on.
Some of them were terrific! They played a polka version of the Beach Boys song 'Fun Fun Fun' that had me dancing around this guy's lawn instead of raking it.
Up this way there's a sizable population of Polish and other Eastern European ancestry. I doubt that New York City has that percentage anymore, even in what used to be called (no derision intended) 'Polack Alley', in Williamsburg/Greenpoint.
Polkas are cool. Please don't dismiss them, ......

In any case :
Rock, Dance, Country -- PLEASE, let it be one of them!

 

[Bongwater]

Great closing, Bongwater. Got a real chuckle out of that ......

We're far out of range here, about 150 miles due west, but I'm originally from NYC, and hope for the sake of you NYC folks that the station is music. The recent lemming-like craze to shoehorn more yak into the For Music dial is as disgusting a theory as it is wearying .....

I had the portable along on some outdoor job a month or so back, tuned to 1510 for C&W on downstate WWSM.
I like the modern, but gimme the traditional stuff if it's there ..... Don Gibson, Loretta Lynn, Red Sovine, the Buckaroos (a wicked musical group, they were).
WWSM was playing polkas though. I just happened to tune them in on a Saturday morning. Well, okay. Music is music ; hooks is hooks. So I left it on.
Some of them were terrific! They played a polka version of the Beach Boys song 'Fun Fun Fun' that had me dancing around this guy's lawn instead of raking it.
Up this way there's a sizable population of Polish and other Eastern European ancestry. I doubt that New York City has that percentage anymore, even in what used to be called (no derision intended) 'Polack Alley', in Williamsburg/Greenpoint.
Polkas are cool. Please don't dismiss them, ......

In any case :
Rock, Dance, Country -- PLEASE, let it be one of them!

I occasionally hear WGPA 1100 AM out of Bethlehem, PA online. I once left it on Jolly Joe Timmer's polka show and soon found myself with an insatiable craving for beer and German sausage.....