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New format on 104.9 in Louisville?

W&B Broadcasting, the owners of WAKY purchased a translator, 104.9 in Louisville. Will they try a new format or just rebroadcast WAKY on a 4th station in Louisville?
 
W&B Broadcasting, the owners of WAKY purchased a translator, 104.9 in Louisville. Will they try a new format or just rebroadcast WAKY on a 4th station in Louisville?

As much as I'm growing to like them as they spread their wings beyond really old "oldies," I hope it isn't more WAKY... they've got way too much exposure as it is. The problem is, I don't see what else it COULD be. A translator has to retransmit something else. W&B has WAKY and Big Cat. Neither of their FM signals reach Middletown, but their AM signal (which is WAKY) does. Unless, of course, there is also some plan to get some other station out further east (some AM that is pretty much dead/dying, there are plenty of them out there) and rebroadcast some other format there.

What I'm more interested in finding out about is what the plans are for WLOU. A station like WLOU needs a translator to remain relevant. But the location of this particular translator was a poor choice for WLOU, since it really doesn't cover the urban areas at all.
 
I think that is a mistake.The translator that WLOU owns is at 104.7 not at 104.9.

Actually... it looks like they own 104.7 and 104.9, and both rebroadcast WLOU. Or, did own in the case of 104.9... it's so hard to keep up with these translators! 104.7 is out of New Albany and takes care of the western half of the county and 104.9 is out of Middletown and takes care of pretty much everything from about Bardstown Road on east out into Oldham County.

In any event, this isn't so bad in this case. They could afford to get rid of 104.9 very easily, it would be foolish to get rid of 104.7.
 
Actually... it looks like they own 104.7 and 104.9, and both rebroadcast WLOU. Or, did own in the case of 104.9... it's so hard to keep up with these translators! 104.7 is out of New Albany and takes care of the western half of the county and 104.9 is out of Middletown and takes care of pretty much everything from about Bardstown Road on east out into Oldham County.

In any event, this isn't so bad in this case. They could afford to get rid of 104.9 very easily, it would be foolish to get rid of 104.7.

I remember that 104.7 was one of if not the first translators in the area.I believe that both of the stations were at 104.7 when WLOU bought them.I guess that they moved the Middletown station to 104.9 for some reason?
I found this about 104.7 in Middletown when the CP was issued
http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=242590
 
It looks like Anchor Radio requested the move to 104.9 and they did so sometime around 2013 so that the New Albany 104.7 could shift the coverage area from the southwestern part of Jefferson County to something more in the west end/downtown/southern Indiana areas.
 
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