How would you think an Hot adult contemporary/ Alternative rock hybrid station would work in boston like cities 97.1 or [email protected]
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New format
- Thread starter CassChopper96
- Start date
Each of those formats is in the bottom of their cycle right now. You'd be better off with an AC/Country hybrid.
In some places a southern rock/current country format works. Probably not in Boston.
I’m sorry but what do you mean by bottom of cycle both stations are doing decently from what I seen
Depends on the market. Which Boston alternative station is doing "decently?"
I meant that cities 97.1 is doing well in Minneapolis
What does that have to do with Boston?
I was wondering if Iheart or entercom could bring the format to Boston. Like how Iheart bought it’s breeze brand that started in San Francisco to Philadelphia
Anything is possible
I doubt it’ll be brought to Boston... unless Mix shifts to a more rock-heavy playlist or 103.3 flips to a female-targeted, pop-leaning alternative format.
We actually had a station like that, until just over 10 years ago when Hot AC stations lost their identity, and tried to reinvent themselves. The initial result was quite literally a schizophrenic format. It had branding such as "The 80s, 90s, Now and whatever!
It was so bad, that it had been rumored that Mix was going to flip to the Jack-FM format. Approximately 3 hours before this were to happen, out of the blue, 93.7 became Mike-FM "We Play Everything!" It was rumored that because of this, that Mix backed off instead.
Just a couple of years later, Mix and the Hot AC stations across the Country recovered!
Fast forward to now, Mix has continued to evolve! Personally I do not care for the flavor of what Mix and Hot AC is now, however they did quite well with the original Modern/Hot Adult Top 40 for at least a decade!
If such a format were to be put in place now, I would expect that such a station would rely on Gold titles much more to new ones.
That is just my take anyway. I hope that this information helps!
Wikipedia said that Mix, 103.3, or WZLX could have flipped to Jack but 93.7 went to Mike
>>Inside Radio, a radio industry publication, released information that had this change not taken place, Infinity Broadcasting (the group that was prohibited from owning 93.7 itself back in the late 1990s, and was later known as CBS Radio) reportedly would have transformed either WBMX, WZLX, or WODS into Jack FM on April 15, 2005
>>Inside Radio, a radio industry publication, released information that had this change not taken place, Infinity Broadcasting (the group that was prohibited from owning 93.7 itself back in the late 1990s, and was later known as CBS Radio) reportedly would have transformed either WBMX, WZLX, or WODS into Jack FM on April 15, 2005
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