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New idea for a transmitter site

G

gamefreak

I was wondering Why hasn't the media people thought of a new place for transmitter sites. Cox and C.C have transmitter farms in Holiday and Riverview. Right. Well why not a transmitter site out in Northeastern Hillsborough County along the Pasco/ Polk County Line.

Here is the list of Pros and Cons of using the Two Current Transmitter Farms. As well as the one I thought of. The transmitter info should be assumed to be a Class C at 100,000 Watts.

Perks/Cons of a Riverview Site- Great Coverage to the east. Can cover Polk County as a whole. As well as the Sarasota and Highlands Markets moderately. OK coverage to the North. Can pull in an alright signal towards Disney World. As well as southern suburbs of Orlando.

Perks/Cons of a Holiday Site- Great signal coverage to the North. WXTB 97.9 for example can pull a City-Grade signal as far north as Homosassa Springs. Can even hit Ocala by a rimshot. However really suffers towards to South and East. Barely Covering all but Western Polk County. Only covers Sarasota by the skin of the behind. Definitely can't pull a signal into Orlando.

Perks/Cons of a New Tampa/ Zephyrhills Site- Would provide great coverage to the north. Could possibly pull a City-Grade signal into Wildwood, Leesburg and Clermont. Coverage for the immediate Tampa/ St.Pete Area should stay the same. However coverage will decrease towards Sarasota/ Southern Counties. However not quite as much as with a Holiday transmitter. Coverage will also increase towards Orlando. Could even pull in a 60DB signal in Downtown Orlando.

I'm not not skilled at this kind of stuff or anything. However I would like to get some input on this idea. Is it good, does it suck or whatever.
 
gamefreak said:
Well why not a transmitter site out in Northeastern Hillsborough County along the Pasco/ Polk County Line.

Perks/Cons of a New Tampa/ Zephyrhills Site- Would provide great coverage to the north. Could possibly pull a City-Grade signal into Wildwood, Leesburg and Clermont. Coverage for the immediate Tampa/ St.Pete Area should stay the same. However coverage will decrease towards Sarasota/ Southern Counties. However not quite as much as with a Holiday transmitter. Coverage will also increase towards Orlando. Could even pull in a 60DB signal in Downtown Orlando.
Click to expand...

There is no reason for a station operating in Tampa-St.Petersburg-Clearwater to even care about Wildwood, Leesburg, Clermont or downtown Orlando. It's not in the trading zone. Ratings for those areas, as I'm lead to believe, factor into the Orlando market, not Tampa Bay. Same goes for Polk County.

(TV is a totally different story. The trading zones are much bigger.)

Sure, it's a great to say you're signal reaches there, especially in a radio "measuring contest" but when it comes down to business reasons, you'd be hard pressed to find any.
 
Getting FAA approval for a tall tower in that area could be difficult. Riverview and Holiday are already designated as "Antenna Farms". The FAA always like to group tall towers together whenever possible. Riverview was first designated an antenna farm in 1955 when channel 8 built their original 1,000 foot tower there. Channel 13 moved there from Brandon in 1965 with their 1,549 foot tower and channels 3 & 16 built a 1,000 foot tower the same year. Holiday got its first tower in 1965 when channel 10 built their original 500 foot tower. So both antenna farms have long histories. It is very difficult to put up a tall tower in a new area today.
 
1. That would be very expensive and not worth the money since there's already sufficient coverage by most if not all Tampa Bay metro stations.
2. Polk County? Hernando County? Tampa Bay radio groups sell ads in the metro Tampa Bay area. Not the outlying areas. Not much money there from a business point of view.
3. Approval process would be almost impossible. No community is gonna want towers that tall. Just getting a cell antenna site is difficult let alone a 1,000 or more foot broadcast tower.
 
1st thing I'm talking about the extremely unincorporated part of the County east of S.R 39. Nothing out there north of Plant City.

Actually 97x possibly can benefit from this site. Assuming the reason that 97.1 is such a peashoter is because of WINK 96.9 out of Fort Myers. Which is a reason Cox had the station out of the WDUV site. If WSUN can also get a power or license upgrade that will help too. Or if Cox could find another frequency that could permit a power upgrade.

Don't even get me started with WXGL. If WRUM didn't have a 107.3 repater out of Deland that would be perfect too. Classic Hits is big in the retiree communities north of Tampa. Even with its weak signal I know people that listen to The Eagle up here in Citrus County. Oh and Hernando and Citrus are considered under the Tampa and Ocala Markets.

Not to mention WPOI. Altough it is a Tampa Station it does well enough in the Orlando Market. Even with its rimshot signal. Even Cox knows this. I remember a year or so ago Corey Dylan was at a grand opening for a grocery store in Clermont. Why didn't Cox use a personality from one of their Orlando Stations. WPOI is not a local station. Its and out-of-market station. Not to mention last year when the station was doing its $500 stimulus promotion. A good chunk of the callers where out of Kissimmee and other areas of Orlando.

Not related but what about 970 WFLA. C.C would proudly claim Sarasota as its secondary market. Tampa is its main and Sarasota as its secondary.
 
gamefreak said:
1st thing I'm talking about the extremely unincorporated part of the County east of S.R 39. Nothing out there north of Plant City.

Actually 97x possibly can benefit from this site. Assuming the reason that 97.1 is such a peashoter is because of WINK 96.9 out of Fort Myers. Which is a reason Cox had the station out of the WDUV site. If WSUN can also get a power or license upgrade that will help too. Or if Cox could find another frequency that could permit a power upgrade.

Don't even get me started with WXGL. If WRUM didn't have a 107.3 repater out of Deland that would be perfect too. Classic Hits is big in the retiree communities north of Tampa. Even with its weak signal I know people that listen to The Eagle up here in Citrus County. Oh and Hernando and Citrus are considered under the Tampa and Ocala Markets.

Not to mention WPOI. Altough it is a Tampa Station it does well enough in the Orlando Market. Even with its rimshot signal. Even Cox knows this. I remember a year or so ago Corey Dylan was at a grand opening for a grocery store in Clermont. Why didn't Cox use a personality from one of their Orlando Stations. WPOI is not a local station. Its and out-of-market station. Not to mention last year when the station was doing its $500 stimulus promotion. A good chunk of the callers where out of Kissimmee and other areas of Orlando.

Not related but what about 970 WFLA. C.C would proudly claim Sarasota as its secondary market. Tampa is its main and Sarasota as its secondary.
Click to expand...
CC-Tampa, does not care about Sa-ra-so-ta! They only care about north of the bay counties.

CC-Sa-ra-so-ta! is a different market. "Sold" differently.

Jeff in Sa-ra-so-ta!
 
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